Chapter 207: The Jin Kingdom with a Surge in Strength
If the past 1951 was a year of Golden Harvest's sudden rise, then this year was also a year of accumulation and thinness in Jinguo. With-Dream- . lā
A year ago, there were only six cinemas in Hong Kong.
They are Jinguo, National, New Stage, Happy, Jinling and Jinhua.
A year later, Jin Guo either built, bought or rented, and added three more theaters.
These three are Kwun Tong, Kam Yuen, and Kok Capital.
The number of cinemas jumped to nine, making it the largest number of cinemas in Hong Kong at this time.
And it's different from the other three Cantonese cinema chains.
The New World Line controlled by the Shaw Brothers, because the Shaw Brothers father and son, the principals of Xiangjiang at this time, Shao Cunren, had no intention of making movies, and rarely participated in film production, and most of them bought and released themselves.
The rest of the Taiping Line and the Central Line are alliance system, and they are also the purest cinema lines, so there is no need to say at all.
There is only the Jin Guo line, and the ambition is not small.
Last year, Dacheng Pictures under the banner of Jin Guo only had three or four films a year.
But since the end of November at the end of the year, Jin Guo has increased its investment in Dacheng, resulting in a sudden increase in Dacheng's films, basically reaching the level of one movie produced every month.
This rhythm is faster than the current Shaw Brothers.
And in addition to Dacheng Pictures, including Zhili and Dailian, which were previously supported, there are two more production companies named Lishi and Xinyi, which have joined Jinguo's support list.
The results are obvious......
Relying on the cinema chain, Jinguo has become a satellite company that is more like Jiahe than Jiahe in later generations.
Competitiveness has risen in vain.
Then, naturally, Golden Harvest's film is not so important.
So there was a Christmas file, and Golden Harvest's films warmed up Dacheng Pictures.
And the Spring Festival stalls that have just passed have shown the strength of the Jin country at this time.
It turned out to be ......
I can take the film of the Great Wall to my own theater and put it!
The two major companies of Chinese films, Jiahe and the Great Wall, were wiped out by them.
You must know that before Yang Qiu's Chinese films, they basically found two good theaters to co-screen by themselves, and rarely went to the theater to drip.
And because of the seriousness of the film, Chinese films are not practical for so many theaters.
But since the Spring Festival this time, the Great Wall has begun to cooperate with Jinguo.
Naturally, Yang Qiu had a good trip to water before.
So this Spring Festival, nine theaters under the banner of Jin Guo screened three movies at the same time.
Jinhua, Happy and Kwun Tong screened "Dream of the New Red Chamber" by the Great Wall; Jinguo, Guomin and Jinyuan screened "Dragon and Phoenix" by Golden Harvest; and New Stage, Jinling and Guodu were Dacheng's own "Dragon and Phoenix Flower Candle".
If the theater line is purely reduced by half, Yang Qiu may go directly to the Taiping Line or the Central Line.
But Jin Guo's sweet dates are sweet, and the film was given two weeks of screening time, and he also promised to reduce the bottom fee by half again.
Yang Qiu doesn't care about the bottom fee, but the two weeks of screen time have to be faced.
People in later generations know that in addition to blockbusters and explosive films, the fermentation time of word-of-mouth for a good film is basically at least three days, and in this era when it is still a newspaper, the fermentation of word-of-mouth is even slower.
A week is still less!
If Yang Qiu is allowed to choose between a one-week release time in six theaters and a two-week release time in three theaters,
He definitely chose second place.
So in this Spring Festival file, there was a very strange scene in Xiangjiang, the three films of a theater actually competed with each other.
Of course, the term competition is unjustifiable.
Two weeks passed in the blink of an eye, and before the fist could be swung, both sides were kicked out of the ring by the referee.
However, this first place has always been firmly occupied by Golden Harvest's "Dragon and Phoenix".
Naturally, it is Jiahe's Huangmei Opera, which still has a certain reputation.
Dacheng's own Cantonese film "Dragon and Phoenix Flower Candle" was released ten days after its release, and it didn't last until two weeks, with a box office income of 160,000 Hong Kong dollars.
Compared with the shooting cost of this film, it can be regarded as a big profit.
And the Great Wall's "Dream of New Red Mansions" is a movie shot by Li Lihua when she was still on the Great Wall.
Until the thirteenth day of its release, "Dream of Red Mansions" had a total box office of 210,000, making it the first film of the Great Wall to exceed 200,000 at the box office.
This made the Great Wall, which had just been hit hard, breathe a sigh of relief.
When Yang Qiu saw the data, he often thought that if the Great Wall also followed the trend to shoot Huangmei Opera, I am afraid that it will be a box office battle at this time, and it may be impossible to say who will win and who will lose.
After all, the talents of Huangmei Opera are basically in the mainland.
And Golden Harvest's "Dragon and Phoenix", although in terms of quality and picture, Yang Qiu feels that it is above "The Female Horse", but because of the other two films of Jinguo Cinema Line, and the Spring Festival movies of other theaters, many audiences have been diverted.
On the contrary, at the box office, it was only 270,000 Hong Kong dollars.
This made Li Hanxiang, who had always felt that he was no worse than Wang Tianlin, breathe a sigh of relief in his chest, and before Yang Qiu could encourage him, he tossed with Wang Yueting again.
It seems that he wants to come up with another good script to regain the face he lost this time.
"By the way, Dingxin, in the next few days, you still have to plan the recruitment plan for the training class. Yang Qiu shook the pen in his hand and said, "Since I have already let the wind go in advance, this matter will also be put on the agenda." ”
Zou Dingxin nodded, and then asked, "Do you have any specific requirements......?"
"Only in Xiangjiang, we don't have that much time and energy to run around. Yang Qiu waved his hand and said after some consideration: "Well, it is okay for the students of the acting class to not know Chinese, but the dubbing students must be able to." ”
"Good. ”
"Then you can go back and rest first, and then, I guess you will be busy. ”
"Ha, I've been idle for so long, and it's not bad to be busy. Zou Dingxin stood up and was just about to leave, when he suddenly paused, turned his head and hesitated, and asked, "Boss, I just read the newspaper, there are so many ...... on it."
Looking at Zou Dingxin, who was spitting and spitting, Yang Qiu smiled and said, "So many scolding me?"
"Uh——,mmmm. Zou Dingxin nodded awkwardly.
"It's all outsiders, they don't know anything, they don't care. Yang Qiu shook his head and said in a relaxed tone: "How ruthless they are scolding at this time, a month, oh, less than a month, after more than twenty days, their faces will hurt a lot." ”
"You...... Do you really think that movie is so good?"
"Don't worry. Yang Qiu tapped his temples and said with a smile: "A man's intuition can't be wrong." ”
“……”
Except for the quality of "Rashomon", Neon in this stick war, listening to the words of the American baba so much, no matter how good it is, an award for the best foreign language film will definitely not run.
Yang Qiu's own new film must also be accelerated, otherwise it will not be able to catch up with the popularity this time.
Thinking like this, Yang Qiu picked up his coat and walked out of the company.
On February 29, 1952, Xinlian, the last piece of the puzzle in 'Changfeng Xin', was established, with a total of five members of the company, including the general manager.