"What you did this time is very wise, that Xu Chunhui didn't cause you any losses. Liu Shengjian said with concern.

"There was no actual loss, but the reputation of the fund company was somewhat affected. Hang Yu said: "Although we have taken the initiative to publicly obtain the understanding and support of many users, there are still many articles that criticize us and distort the incident to smear us." ”

"Isn't it angry. Liu Shengjian said with a smile.

"Sort of. Hang Yu said.

"Compare your heart to heart, you occasionally encounter this kind of thing and feel very troublesome, but the government encounters this kind of thing every day. For example, when I was building roads in the surrounding villages and towns, there was an accident, and it was reported that we had a bad plan and forcibly demolished farmers' houses. I was called by my superiors to reprimand me for this, and many people on the Internet scolded our leadership team, which is on your Weibo. Liu Shengjian said.

"yes, I didn't pay attention. Hang Yu said.

"Of course you don't pay attention to these things every day, I'm just telling you that you can't patronize the interests of the media, especially a platform with great influence like yours. If you don't manage the platform well, it will cause us a lot of trouble, and even cause financial losses. It was not easy to do something in these years, and the government had no money to build roads, so I was scolded by local villagers. Now that I have the money to build roads, I am being scolded for demolition and relocation. I wanted to build a cultural street, but the biggest problem was also site selection and demolition. Liu Shengjian said.

"Don't worry, I have already held a special meeting to discuss this matter, and the Weibo rectification plan has also come out. Hang Yu said.

Liu Shengjian told him for the third time about the problem of Weibo public opinion, which made Hang Yu realize that the government obviously attaches great importance to it. Hang Yu feels that on the one hand, the influence of Weibo is really great, and on the other hand, the public opinion environment of Weibo is really bad.

There is another very important reason, among so many online platforms, Weibo is the easiest to rectify. Strictly speaking, it is easier to communicate, because most of the other online platforms are controlled by foreign capital, and the government can only regulate them, but cannot actually control them.

Therefore, we can see that the public opinion environment of most online platforms is actually not very good, and some platforms are even more committed against the wind, which is impossible to control at all.

As long as Hang Yu is convinced, he can get the support of Jiang Yan Company, which is definitely a worthy object for the government.

"What are you going to do about it, let's hear it. Liu Shengjian said curiously.

——

Yue Qin, president of the Weibo department, personally held a press conference to make the rectification plan public, hoping to get the support of users.

It is difficult to carry out large-scale rectification without support, and if users do not understand, it means that the plan is unreasonable.

"Throughout last year, Weibo received more than 400,000 user reports, most of which were marketing accounts, troll accounts, and individual personal accounts with bad remarks. We take this issue very seriously and have looked specifically at these three types of accounts and found that the situation is indeed serious. A large number of marketing accounts, water army accounts, and bad accounts flooded Weibo, seriously affecting the experience effect of ordinary users. In order to enhance the user experience, we decided to rectify the public opinion environment on Weibo and give everyone a clear sky. Yue Qin said.

The audience who came to the press conference applauded, these audiences are loyal users of Weibo, and they have long been tired of those marketing accounts and so on, and finally waited until today.

"We've decided on three major policies, so please look at the big screen. Yue Qin walked to the side of the podium and let the screen out, showing three lines of words on it. Yue Qin said: "The first is that marketing must have a bottom line, the second is not to deceive, and the third is to support positive energy> "We are not against marketing, and it is impossible to completely eliminate business marketing, but those marketing methods without a bottom line, we will not tolerate it in the future." For example, there was a marketing account that sold multi-functional toilets, and in order to attract users, domestic industrial products were said to be handmade in Japan. Deceiving users is one thing, and the article also praises Japan and belittles domestic production, completely ignoring the facts, such a marketing account will become our target. There is also a very popular marketing account, a mask for a few cents a piece is said to be a famous imported product from Europe and the United States, and it dares to sell it for 20 yuan a piece. Although it is useless, it is completely useless and has been reported by many users. ”

"Some users blame our company for not managing it well, and I feel quite wronged, because this kind of marketing account is difficult to manage. We can't ask someone to try out their products on every marketing account. Therefore, in terms of cracking down on bad accounts, I hope that all users will be active and report problems as soon as they find them. Of course, the amount of reporting must reach a certain level to attract attention, if only a few people report, we are not sure that it is not a malicious report of a commercial opponent, and it will take a relatively high cost to investigate. ”

"In addition to counterfeiting and deception, there is also a kind of marketing account, although there is no product fraud, but in order to stimulate user consumption, the words try to distort the user's consumption concept. For example, there is a health care product seller, usually we mention that health care products are aimed at middle-aged and elderly users, but this health care product company is very new, they are aimed at young office workers. ”

According to them, a small cup of the medicine called Sustooltong can be used to eliminate the stool and ensure good health. The effect of the drug itself is not bad, but the article is written too much, in order to stimulate office workers to buy, encourage everyone to sit for a long time, eat more barbecue, and stay up late. Saying that these bad habits don't matter, that they are normal and that they should be misleads young people's living habits. ”

"We all know that many young people now love to play games, love to surf the Internet, and love to eat barbecue, and it is already difficult to control these behaviors. Seeing such articles, it is easy to have the psychology of breaking the jar, which is irresponsible to consumers and the object of our crackdown. ”

Yue Qin's list is relatively light, and some are more serious, but it is inconvenient to say. Because most of the marketing accounts are aimed at female consumers, there are the most articles that distort women's consumption views.

But I can't say it explicitly, because these marketing accounts are too good at writing, and they will be attacked by female consumers. Moreover, Jiangyan Company, as an e-commerce company, needs female consumption, and it is impossible to excessively crack down on these marketing accounts.

"Needless to say, there are a lot of news on the Internet that ignore the facts, or I haven't figured out the facts, and I am inciting users everywhere. In the future, any article that proves to be untrue will be deleted immediately, and the author will be banned or deleted from the account. How do you prove that an article is true? It's a complicated and difficult thing. ”

"It's not enough to rely on a whistleblowing mechanism, because it's easy for trolls to use to discredit competitors. To that end, we'll be launching a new account type next Monday called Professional Reviewers. We will divide Weibo topics into multiple categories, subcategories, including celebrity entertainment, online games, military politics, international situation, business technology, etc., all official accounts must choose the gate category and subcategory before publishing an article. A professional reviewer is an expert in a certain category and can comment directly under the articles in that category. And the review cannot be deleted, and it is automatically pinned, so as to play a role in guiding the reading of ordinary users. ”

As soon as the commentator mechanism was spoken, the audience was in an uproar.

The uproar is all those viewers who do official accounts, because this mechanism has too much impact on them.

The main reason why many articles can fool a large number of users is that ordinary users have a low level of cognition, or that their majors are not right. For example, an engineer doesn't necessarily understand political issues, a programmer doesn't necessarily understand makeup products, and a student probably doesn't know most of the field.

When they see articles in areas they don't understand, it's easy to be fooled by statements that seem to make sense. And professional reviewers, their reviews are automatically topped, and the results can be imagined.

"Professional reviewers naturally need to be professional, so the process of applying for a reviewer account will be more difficult. This is to ensure that the reviewer's level is online. Yue Qin said.

"If the author and the reviewer collude, how can this problem be solved?" the reporter asked.

"It can't be solved, but I believe that it is impossible for every reviewer to be bought, and how to judge which review is more truthful is something that users have to do. We can't do everything well for everyone, and we can't build a greenhouse, and users also need to improve. Yue Qin replied.

"What are the specific requirements for applying for reviewers?" the reporter asked.

"First of all, you must disclose your real identity, are you satisfied with this requirement? Yue Qin said.

The reporters nodded one after another, not to mention other requirements, just the disclosure of real identities greatly ensured the fairness of the commentators.

There is no doubt that no one will apply, reviewers' comments cannot be deleted, and the privilege of automatically pinning this will attract many people to apply for this type of account. Those elite users don't mind revealing their real-world identities, and many even take the initiative to do so, because it's beneficial to them.

"The last one, support the marketing account of positive energy, and carry out science popularization in various fields. This article is complementary to the reviewer mechanism, and we will promote the article that has been praised by many reviewers. Of course, data such as clicks and retweets are still an important basis. Yue Qin said.

Weibo chooses to promote articles, which used to be mainly based on data such as clicks and retweets, but these data can be faked by the water army, so it is very difficult to judge.

With the introduction of the reviewer mechanism, it is difficult to apply for a reviewer's account, and their real-life identities are disclosed, and their evaluations are obviously more reliable.

But you can't completely trust the reviewer, so the user's evaluation is also important.

These three rectification guidelines will be used on Weibo and Weibo's series of platforms. Including Weibo music, Weibo video and other platforms, will add a mechanism for professional reviewers. In other words, reviewers can evaluate not only articles, but also works such as music videos. Yue Qin said.

Taking the initiative to promote good articles and popular science articles can guide the wind direction of the entire Weibo platform.

Because many users don't take the initiative to mine, they mostly look at the officially promoted accounts.

——

"It's long overdue, I'll just say, as long as you work hard, how can you not control the direction of the media. After Liu Shengjian knew their three major policies for rectification, he immediately expressed his appreciation to Hang Yu.

Although the results of rectification and reform have not yet come out, it is undoubtedly good to look at these three major principles.

The key is to be attentive.

"The main thing is that it is not easy to make this decision, and you also know that Weibo has developed very well, and it is risky to carry out major rectification in this case. These three policies seem to make a lot of sense, but I'm not sure how they will turn out in practice. You don't know what I'm thinking, I'm mentally prepared for the collapse of Weibo. Hang Yu said.

"No, even if it is affected, it will not collapse directly. Liu Shengjian said.

Hang Yu just smiled and didn't reply.

In fact, Jiang Yan Company put forward these three policies, but on the surface, it looks really good.

But Hang Yu is the kind of person who looks at the surface, he knows very well what Weibo users like to watch, if it is really strictly controlled, it is estimated that Weibo will really be finished. So on the surface, it is good to say, but in real operation, it is still much more relaxed.

These three guidelines are for users to see, but also for the government, so that they know that the company is attentive.

Of course, it is indeed attentive, at least the launch of the commentator mechanism will bring a lot of changes to the Weibo ecology. I believe that with the guidance of professional reviewers, users will not be so easily fooled when they read the article.

There was a phenomenon on Weibo that was not good or bad, and bloggers would selectively pin comments and delete comments according to their preferences. As a result, users can't see reasonable comments, and the comment section is in a good situation. But you can't cancel the blogger's deletion function, because there are too many trolls and water armies, if you can't delete the comments, it is estimated that the bloggers will be professionally hacked and can't mix.

Professional reviewers' comments can't be deleted, which is a reasonable solution.

Reviewers must disclose their real-life identity, but note that it is not necessary to disclose their real-life identity to be a reviewer. For example, a stinky and shameless scumbag, this kind of scumbag will definitely not pass the audit, and must be a real social elite, a person with a certain status and a high level of professionalism.

Such a person usually does not deliberately smear him, and he is even less likely to insult him.

And because the number of people is relatively small, it is easy to manage, and if the reviewer does not do well, it is easy to punish. Unlike those water armies, a person can register N accounts, and the account can't be blocked.

But some so-called social elites, their words are not fully believed.

Because such people often don't simply express their opinions on the Internet like ordinary people. If they bother to do something, most of them are for fame and fortune, and only by understanding this can they objectively understand the reviewer mechanism.