On the day of "Christmas Eve", at 0:00, the two major applications were opened for download at the same time.

The scum wave and the penguins kept a close eye for the first time.

Different from the phone icon of Hatsapp, the app icon of two white doves flying cross-legged in the middle of a green background holding an envelope is the "Flying Pigeon Biography" logo.

The logo of Instagram is the same as the overseas version.

The two apps, launched on the same day, rushed to the top three of the free app list in a short period of time, second only to the Penguin soul product QQ mobile version, and the daily download list directly ranked first and second.

Today, when smartphones have begun to spread across the country, domestic netizens still seem to be more accustomed to using QQ on computers. Therefore, the usage rate of the mobile version of QQ is much lower than that of the client, and even so, the mobile version of QQ has always been a giant existence.

There has been no shortage of challengers before, but without exception, they have all been planted.

Now it seems that there is finally a game-breaker?

If the popularity can be maintained, it is only a matter of time before the download speed of "Flying Pigeon" surpasses QQ to become a smart terminal communication application.

The only suspense, how long will it take to become the number one on the overall list?

Zhang Xiaolong, head of Penguin's WeChat R&D, also downloaded the "Flying Pigeon Biography" app for the first time. Prior to this, he also had a full understanding and research on hatsApp, and used it as inspiration to create a penguin smart terminal social software based on China's national conditions.

"Small but precise, focused on communication and social networking", this is Zhang Xiaolong's first impression of hatsApp.

hatsApp has been positioned as a substitute for SMS since its inception, as long as there is the other party's mobile phone number in the mobile phone address book, you can leave a message to the other party directly through hatsApp.

Simplicity is the most obvious feature of hatsApp: it doesn't have a cumbersome registration process, and users are permanently online.

At the same time, hatsapp has always adhered to its principles, and so far has not added features that are popular with young people, such as emoji functions, and promises to be free of ads permanently.

The product is also limited to group or private chats, including voice, text, photos, videos, geolocation, etc. As their corporate culture promotes: "No Ads, No Games, No Gimmicks" (no ads, no games, no gimmicks).

These elements are very in line with the temper of overseas user groups, so it can develop so hot.

A few days ago, hatsApp officials have issued a statement saying that the monthly active users of hatsApp have exceeded 300 million.

Due to the common Latin cultural background, hatsApp has a 90% iOS user coverage in Latin America and Europe. At the same time, in some markets that are heavily influenced by Western culture, such as Hong Kong, India, etc., hatsApp is also one of the main IM tools used by users.

300 million users, covering Europe and the United States!

This is enough data for any social Internet company to face up, and it's no wonder that FB wants to acquire it as its first strategic goal.

Now that a variant of this monster is coming to China, will he still adapt to the needs of Chinese netizens?

Zhang Xiaolong is confident that WeChat, which he has created based on China's national conditions, is the most suitable instant messaging app for Chinese. If hatsapp comes to China without making changes, he is not afraid at all.

Click to download, "The download is fast, is the file so small?"

"Is it using a new compression algorithm, or is the app itself a continuation of the simplicity of Hatsapp?" he guessed that it was the latter, and his heart became more and more calm.

But less than a minute after he registered, his heart was cold.

Totally unexpected!

It's all free, and in front of Chinese users who don't have the habit of paying, it can be said that this biggest threshold has been removed for the first time.

It is more concise and clear than "WeChat", which is in line with the usage habits of Chinese.

Compared with hatsapp, there are more "circle of friends" function and public account function, which has begun to have media attributes.

Open emoji stores and third-party apps...... Is this to be in charge of the user's pocket, so wouldn't it be possible to add a game platform?! Penguin makes money from games, he knows the role very well.

The more I look at it, the more surprised I become, unlike the Chinese version of hatsapp he imagined, "Flying Pigeon Biography" is completely another open application software that combines the advantages of hatsapp and has been redeveloped with China's national conditions. I had never heard of Chen Ergou having a team developing new software before, but I didn't expect it to be developed so quickly.

Zhang Xiaolong kept flipping over the various functions of "Flying Pigeon", and then compared the WeChat he developed himself, the more he looked at it, the more it was not a taste, "If WeChat is listed at this time, I am afraid that it will be hit and unable to raise its head." ”

His heart was suddenly gloomy, and he tried to add the phone number of his friend "Ma Huateng", and it was quickly approved.

It's so late, and the boss is still paying attention.

Enter the information, which is also different from WeChat, and the sentence "The other party is typing..." will not appear. However, if the message is successfully delivered, a small green tick will be displayed in the lower right corner of the message box. Boss Ma quickly read the message, and at this time, the other party's message had become "read" the message, and two small ticks appeared.

"It's so convenient!"

He quickly realized the advantages, "Being able to see if the other person has read your messages, which greatly increases the interactivity." This is also a characteristic. As the boss, Chen Ergou can apply it to his new software openly, but Penguin can't imitate it too explicitly. ”

One-click dialing, video voice call is possible. It can be via the internet or through your mobile phone carrier.

Each user can also customize a state that others can see, and the optional states are pre-set, such as free, busy, at school, the battery is about to run out, and you are sleeping...... But there are no QQ settings such as leaving and stealth.

This is also a feature of hatsapp.

There is a similar setting in QQ, but in >

They had discussed this setting many times at the beginning, but in the end they still didn't add the user status setting to WeChat, and now that they saw that the opponent did not hesitate to set this function, he began to doubt it again: he didn't know if it was good or bad.

Boss Ma quickly replied to the message, you and I kept testing the function of "flying pigeon". The two old men chatted for most of the night, which made Zhang Xiaolong's mood even worse.

It has been less than a month since the launch of WeChat's listing, and now it is too late to modify it, and it is even more impossible to bounce tickets...... It can only be launched as scheduled.

Although Zhang Xiaolong is very optimistic about the prospects of WeChat, under the premise that Penguin has a soul product QQ, if WeChat fails to show its due value, Penguin will not be able to shift the focus of resources to mobile terminals.

Another thing that he never figured out was that there were so many features, but the file size of the app was still very small, and they did just that.

The same worries are also present in the management team of Zalang Weibo.

In contrast, the enthusiasm of domestic netizens for INS download is obviously higher than that of "Flying Pigeon Biography".

The market value of Ins is much smaller than that of hatsapp, but its popularity in the entertainment industry is not small at all. is also a social application, so it is inevitable to compare it with Weibo.

Many people don't understand that this is just a simple app, to put it bluntly, it is a photo wall social app for people to post photos. If you want to post photos, you can't post them on Weibo, and you can naturally post them on Facebook and Twitter abroad, why don't you post them elsewhere, and you have to come here alone to post them?

Some people even think that you must bring pictures on Instagram to post, which is not as easy to use as Zhalang Weibo. The picture can only be sent square, which is a bit fresh.

Looking at the rest, there seems to be nothing new.

How......

It's fire!

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