The holiday was originally for relaxation, but Jiang Ran's Spring Festival was not easier than usual. On the first day of the new year, he visited the company's employees, and in the next few days, he either went to visit others, or other people came to visit him, and he was not idle until the sixth day of the Lunar New Year.

During the Chinese New Year, Hong Kong's film market was extremely active because of the holiday, and even though "Best Partner" had been released for two weeks, its box office ability to attract money was still undiminished, and until the first weekend of the Spring Festival, it had achieved more than 14 million Hong Kong dollars in Hong Kong.

Ran Feng's "True Colors of Heroes" is released because there are relatively few theaters, and the theater capacity is less than that of Princess Jin, so although the venue is full, the box office for a week is only more than 6 million Hong Kong dollars, but the potential shown by this movie completely exceeds the sequel's "Best Partner".

During the Spring Festival this year, Golden Harvest planted a big heel on "New Shu Mountain Swordsman", and so far has completely withdrawn from the competition for the Spring Festival stalls.

And Shaw Brothers Films, a company that everyone is not optimistic about, launched "Interstellar Blunt Tire" in the Chinese New Year's Eve unexpectedly achieved quite good results, reporting more than four million Hong Kong dollars a week after its release.

On the first day of work in the New Year, Jiang Ran listened to Gui Zecheng and Jiang Jianguo's report on the operation of the cinema and the release of movies in the past few days of the New Year in his office.

"Mr. Jiang, among the three competitive films that are being released in the film market now, our "True Colors of Heroes" is gradually replacing Princess Jin's "Best Partner". In the past few days of the Chinese New Year, our box office has caught up with the golden princess. ”

"In terms of attendance, the cinema is basically full, and in the other 10 rental theaters, we also have more than nine floors. ”

At the same time, the attendance of "Best Partner" has declined slightly year-on-year compared to the first week of release, and their attendance is also declining this week. ”

"Combined with the movie's attendance and audience feedback, I have reason to believe that our 'True Colors of Heroes' will surpass Golden Princess's 'Best Partner' at the weekly box office this week. ”

Jiang Ran has never been too worried about the box office of "The True Color of Heroes", and judging from the reflection of the movie in the market after its release, it further confirms Jiang Ran's thoughts, so for Gui Zecheng, he just gave a few simple instructions, and instead focused on the operation of the studio.

"Jianguo, how is the studio operating during the Chinese New Year?"

"Mr. Jiang, in the past week, the turnover of the cinema has increased by about 50% compared with the previous year, including in the area around the movie, because of the popularity of "The True Color of Heroes", in a week, the total revenue is nearly 1 million Hong Kong dollars. ”

Although Jiang Jianguo has been working overtime during the Chinese New Year this year and has not been able to go home for the New Year, when he talks about the revenue of the studio, his face is immediately filled with excitement and pride.

Gui Zecheng didn't react much when he heard that the studio's turnover in the past few days of the Chinese New Year was fifty percent more than usual, but he couldn't close his mouth in surprise when he heard that the peripherals of "The True Color of Heroes" had sold one million Hong Kong dollars within a week of the movie's release.

"Okay!haha—" Jiang Ran also laughed happily after listening to Jiang Jianguo's words.

Why is Jiang Ran so happy. It is entirely because of the success of Ran Feng's operation on "The True Color of Heroes", which shows that in the business of film peripherals, Ran Feng has opened a new financial road, a financial road that is now ignored by major film companies in Hong Kong.

According to the current situation of "The True Color of Heroes", after the movie is drawn, it may be able to create millions of revenues for Ran Feng in the surrounding area, which is a very considerable data, just think about the cost of movies in Hong Kong now.

Jiang Ran's face was about to burst into laughter, and after laughing for a while, Jiang Ran slowly calmed down, and then said to the two: "Since it has been proven that there is room for operation in the area around the movie, then take advantage of the current Spring Festival file to help "Best Partner" sort out the surrounding area." ”

Jiang Ran said this, with a wicked smile on his face, "After all, we have worked very happily with Princess Jin, so let's give them a free overview of the surrounding of the movie, and don't be stingy to promote their movie if necessary." ”

Jiang Jianguo and the others couldn't help laughing when they heard what Jiang Ran said.

"Haha! What Mr. Jiang said is reasonable, I don't just see Princess Jin, we can all provide services for the movies in the Hong Kong film industry in the future, after all, everyone eats in the same circle, and we should help each other. Gui Zecheng said jokingly on the side.

When Ran Feng was celebrating the box office of "The True Colors of Heroes", Princess Jin and the people of Xinyicheng watched "Best Partner" being greatly overtaken by "The True Colors of Heroes" in the third week of its release.

This week's box office of "True Colors of Heroes" did not decline due to the passing of the Spring Festival holiday, and he almost maintained the same attendance rate as last week, continuing to report 6.3 million Hong Kong dollars this week.

Relatively speaking, the box office of "Best Partner" has declined considerably this week, and it only reported 5.2 million Hong Kong dollars this week, which is more than 1 million less than the previous week.

Comparing the data of the two movies, it seems that "Best Partner" was released for an extra week, and the weekly box office is not a lot of one million less, but if you compare the attendance rate of the two movies, you will find problems.

Two weeks after the release of "The True Color of Heroes", its attendance rate has been maintained at more than 90%, while the attendance rate of "Best Partner" has dropped by more than 20% in the third week, only 6 or 70%.

From this data, it can be seen that the audience of "The True Color of Heroes" has not decreased significantly until now, while the number of viewers of "Best Partner" has been rapidly decreasing.

At the same time, "Interstellar Blunt Tire" released by Shaw Brothers Film Company on Chinese New Year's Eve ushered in a sharp decline in the second week under the siege of Princess Jin and Ran Feng, and only reported more than one million Hong Kong dollars this week, facing the situation of being gradually reduced by Shaw Brothers screen.

However, Shaw Brothers is indeed worthy of the oldest film company in Hong Kong, and it is not a joke that it has dominated the Hong Kong film industry for decades, even if it is now in the twilight, but the skinny camel is bigger than the horse, and ordinary companies cannot compare with it at all.

After "Interstellar Blunt Tire", Shaw Brothers Films released the new movie "Descendants of Shaolin" again on February 25, which is completely a group fight if you can't do it alone.

In the midst of the disturbances, the Spring Festival file of Hong Kong movies has almost come to an end, and "Best Partner" was fully drawn in Hong Kong on March 8, and the final Hong Kong box office was more than 22 million Hong Kong dollars, nearly one million less than Jiang Ran's memory.

After the painting of "Best Partner", Shaw Brothers' "Descendants of Shaolin" also followed on March 10, and the film brought Shaw Brothers more than 5 million Hong Kong dollars at the box office.

At this point, the Hong Kong film market began to return to calm, and only Ran Feng's "True Colors of Heroes" still continued to harvest the box office slowly in the film market.

The time lasted until mid-March, and the box office potential of "True Colors of Heroes" was almost exhausted, and the box office of the movie also came to 29.3 million.

In order to let the box office of the movie cross the 30 million mark, Jiang Ran specially delayed the filming time, and it was not until March 25 that "The True Colors of Heroes" was fully painted in Hong Kong, and the final box office was 30.3 million Hong Kong dollars.

So far, Hong Kong's Spring Festival stalls in 1983 have finally come to an end, and Ranfeng Cinemas, as a newly opened cinema company, has made the limelight with the two movies "Ghost Guy" and "The True Color of Heroes".