Before doing post-production, there is one more thing to do, and that is the release schedule and publicity work.

“…… According to the completion time given by Director Du, then it can be fully released in July at the earliest, and then there will be 560 theaters to set aside screening rooms, this is the final number we can talk about, the distribution map is on your table, and it also marks the approximate screening time that each theater can give at that time, and the specific screening time can be talked about again. ”

In the center of the clean, bright conference room is a long oval table, six people sit in a scattered space, and the person who is talking is Lu Fanghe, the manager of the distribution department of DreamWorks - the liaison sent by Pony Film and Television has been stationed at DreamWorks for many years as the distribution manager. With the help of Lu Fanghe and the acquiescence of Pony Films' resources, DreamWorks' distribution department has successfully operated, of course, Pony Films is not a bad person, the two companies have privately signed a contract, 10% of the final disposable box office revenue of the film will be allocated to Pony Films as a distribution fee, and the specific payment method will be negotiated by the lawyers of both parties.

Du An was looking at the distribution map of Lu Fang's system, looking at it one by one, and it didn't take much time - it was only five hundred and sixty, how long would it take to see it?

After reading it, he frowned, and before he could speak, Shu Yu had already spoken, "Manager Lu, the location of these theaters doesn't seem to be very good?"

Isn't it just not good? It's more appropriate to describe it as remote.

Duane also looked at it just now, and found that the five hundred and sixty theaters are either small third-tier cities, or large cities close to the suburbs, and occasionally there are one or two theaters with good geographical locations, and the screening time is also in the afternoon and early morning, and there is not a single theater with a good location and a good screening time.

Hearing Shu Yu's questioning, Lu Fanghe smiled bitterly and put down the pen in his hand.

This is a middle-aged man in his forties, about 1.7 meters tall, with a somewhat fat figure and a kind look. At this moment, the middle-aged man explained: "Mr. Shu, the instructions you gave me at the beginning were to expand the circulation as much as possible, and this number is already the largest number that 'we' can contact, and I have also reported the reason to you, if you don't remember, I can say it again." ”

"First of all, the market is not optimistic about our film genre. ”

"As we all know, the market for Chinese films has always been dominated by so many genres - comedy, action, drama, and urban love light comedies like "Pretty Woman", which have not been successful on a large scale before. Even if the scope is expanded, if you put it in the entire field of romance films, the results are not good. ”

"Last year's "Can't Forget", the final domestic box office was 100 million, and the global box office was 200 million, which was created under the super lineup of director Du Qifeng and Liu Qingyun and Zhang Baizhi, and the elements of humanistic care were also deliberately added, as you know, the audience loves these things, if it is a pure love film, the number should not be so high. ”

"Sweet Honey" in 96 is another blockbuster, directed by Chen Kexing, starring Li Ming and Zhang Manyu, the lineup is more luxurious than "Can't Forget", with a domestic box office of 100 million and a global box office of 300 million. ”

Lu Fanghe took the information in his hand and continued: "The box office figures look pretty good, but what we need to know is that there are so many romance films, only these two films have reached such a box office, and such box office figures are built under the luxury lineup, if their main creative lineup is stripped and replaced by unknown newcomers, can there be such a box office?" Therefore, the theater has little confidence in the genre of romance films, not to mention that our movies do not have the above luxury lineup, and it is an urban love light comedy genre that has no large-scale successful experience - if it is changed to a love tragedy, maybe there will be more theaters. ”

Speaking of this, Lu Fanghe picked up the cup on the table in front of him, took a sip of water, moistened his throat, and continued.

"Secondly, the market is not optimistic about our films. ”

"I also mentioned just now that in our film, from the leading actor to the scene, there is no star and celebrity, which is also our weakness. ”

"How do the theater and cinema owners choose which movie to show? Their choice is very simple, if they can sell a movie for money, they are willing to give more screenings and screening halls. Before the movie was released, when it was still unknown, they had their own judgment mode - whether there were many stars or not, whether the director was big enough or not, these two points were their most important way of judging, and unfortunately, our movie did not have stars. ”

Speaking of this, Lu Fanghe smiled at Du An, "But we have a well-known director, which is something we should be thankful for." ”

"Director Du, don't be angry if you say something unkind. ”

Du An shook his head, indicating that he would not be angry, and raised his hand again, motioning for Lu Fanghe to continue.

"Director Du, although you don't have a good reputation in the entertainment industry, you are still very comfortable with the theater owner. Those people are just a group of pure businessmen, they don't care whether a person's reputation is good or not, how high the level is, they look at it very simply-whoever can bring them money, they like whom, and at this point, Du Dao you have done very successfully. ”

"When I knew that the director of our film was Director Du, many owners who didn't agree or only agreed to give a screening hall were willing to increase the number of screenings, presumably Director Du's previous "Chainsaw" brought them too many surprises, and they still want you to come again. But what we need to see is that this kind of improvement is only limited, after all, our Director Du has only made one movie, and the theater owner has hopes for him, but this hope will not be too big, let alone so big that the number of screenings will be adjusted to the golden field, and five hundred and sixty, and the corresponding screening time and performances, is the maximum number that can be won under this hope. ”

Duane didn't expect that his image would be so good in the eyes of the owners of colleges and theaters, which was something he never expected.

"Anything else?"

Shu Yu asked, Lu Fanghe shook his head, put down the information in his hand, and then Shu Yu closed his eyes and pondered for a while before looking at Du An: "What do you think?"

"It's so much better than it was in Saw Horror, isn't it?"

Duane said.

He still clearly remembers that when "Saw Horror" was first released, there were only 47 theaters in the country, and now there are 560 preliminary theaters, which is obviously a huge progress.

Just when Shu Yu thought that Du An's decision was to go up like this, he said again: "But it's definitely not okay to go up like this." ”

Duane saw that the eyes of the five people in the conference room were all gathered.

He sorted out his thoughts for a moment and said slowly: "Five hundred and sixty, it seems to be a lot, if the situation is good enough, it will continue to increase in the second week, but we also need to see a problem, that is, the magnitude of the increase." ”

With that, he raised his right index finger.

"Let's start with an assumption. ”

"Suppose we release the film according to the arrangement of the university, what will happen? Even if our film is of good quality and attractive, what will the attendance rate be like according to this kind of screening schedule and time slot? I think 20% is very good, in that case, not all bad movies will become bad movies, and the future is slim. But what if we reduce the amount of screening?"

"Pooling our resources and using them, not too much, one theater in one city is enough, and even one screening hall in one city is not unacceptable, but the location should be good, and then win a good time slot. Then the audience that would have been scattered and would not have watched the movie will gather here, and then the attendance rate will increase dramatically, to 70%, 80%, or even 90%! And then we will use this result to negotiate with the theater company, and under this result, I believe the theater company will make the decision we want. ”

"So, I think since we can't get the screenings we want, we just don't want to, reduce the circulation, spend a week to build word of mouth, and then use the small box office loss of the week to win more box office revenue. ”

After listening to Du An's words, Lu Fanghe smiled bitterly, "Director Du, I understand what you mean, but if your assumption is to be true, it must be based on the fact that the film can indeed attract so many people, and if the attendance rate is still 20% after the theater is compressed? ”

The attraction of the film to the audience is the most difficult thing to see, no one can see it before it is put on the market - such examples are never uncommon, many films that were favored before were put on the market, and many films that were not favored were put on the market but lived a prosperous life after they were put on the market, and the audience's taste was too difficult to grasp. So for Du An's pressure on the attractiveness of the film, Lu Fanghe felt unsafe.

Duane smiled and didn't retort.

He also admitted that what Lu Fanghe said was reasonable, so he could only hand over the decision to an intermediary who had no obvious position, Shu Yu.

So several other people also looked at Shu Yu like Du An, waiting for the company's biggest boss to make a decision.

Shu Yu held the pen in his hand on the table for a pause, a pause, and nodded slowly, not speaking for a long time. It can be seen that she is also under a lot of pressure now.

After all, this company belongs to hers, and all the investment in the film is also made by her, if it fails, she will be beaten back to the pre-liberation period, and this decision can't help but make her imprudent.

On the one hand, it is better to die than to live steadily, and on the other hand, it is to perish if you do not succeed in taking risks......

The pen in her hand stopped, her eyelids raised, and she looked at the few people in the room, finally landing on Duane's face.

"Do as you say. ”