In 2004, Apple gathered more than 1,000 in-house employees to form a team to develop the iPhone, and began a smartphone development program called "Project Purple", which was classified as highly secret.

Among them is Jonathan Ive, the designer behind the iPhone.

At that time, Apple's CEO Steve Jobs believed that Apple should switch from its original focus on computers and iPods to smartphones.

I have to say that Jobs's vision is still superior, and he realized that the future of mobile phones belongs to smartphones when he was in 2004.

However, the first soup is not so delicious, and if you want to be a pioneer in the industry, it means that everything needs to be tried and created by yourself.

As a result, the speed of research and development is naturally not fast.

So it wasn't until January 9, 2007, that Jobs unveiled the first-generation iPhone at Apple's annual meeting of the Worldwide Software Developers at the Mascoconi Convention Center in San Francisco.

At this time, the Gphone of Guanghui mobile phone has been officially put on sale.

Apple was hit in the face at once.

In fact, Apple's first entry into the mobile phone market was in 2005, when Apple partnered with Motorola to launch an iTunes phone, the Motorola Rockr.

Although in theory, the device fuses mobile with music, in practice, it has not generated much interest among consumers.

Apple's mobile phone road can be said to be a bumpy road!

However, on June 29, 2007, after a lot of hardship, Apple's iPhone was finally about to meet consumers.

On June 29, 1900, the Nobel Prize Foundation was established.

On June 29, 1965, the U.S. military fought in Vietnam for the first time.

On June 29, 1995, the U.S. space shuttle Atlantis docked with the Russian Mir space station for the first time.

Originally, on June 29, 2007, Apple's iPhone handheld device developed by Apple that integrated mobile phones, media players, Internet communication and other functions was launched in the United States, which is also a historical event, after all, it marks the beginning of the smartphone era.

However, with the glorious mobile phone, the significance of this day has greatly decreased.

……

Apple's official Twitter: In the history of mankind, there are four famous apples. One seduced Eve, one woke up Newton, one ruled the square, and one held Jobs. Today, full of temptation, Apple brings you the iPhone, an epoch-making smartphone!

The official Twitter of Guanghui Mobile also updated a message: When the annual ring of history is about to turn to a new circle, the wave of great changes in the terminal industry has been coming. The world's communication industry is changing people's communication and life at an incredible speed, and we will fully enter the era of smartphones in two to three years, and Gphone will replace the traditional feature phone as the protagonist of the new historical period.

At the same time, Apple began to officially sell iPhones in its directly operated stores in the United States.

……

Apple Fifth Avenue store in Manhattan.

With the opening of the door of the directly operated store, the flow of people lining up outside began to enter the store and began to experience the iPhone.

"Tina, there are so many people queuing up outside, we're going to send it", two cashiers were chatting at the cash register.

"Eve, you think too much, the company is not from you, what are you happy about."

"We have commissions and bonuses, but these people don't just look at it."

"Wait a minute, you have to let people experience whether it works well or not."

"Didn't there be a queue of hundreds of people outside just now? How do you feel that after you come in now, there will be no one outside?"

……

Apple.

"What is the situation of each directly managed store? Is there a situation where supply exceeds demand? Do you need to urgently increase the supply of goods?"

"I just watched the surveillance video of each directly operated store, and at the beginning, there were more people buying iPhones in each store, and even the cashier had to queue up. But slowly, there are still a lot of people watching, but the people who buy are scattered."

"Let all the people in the marketing department go to the site of the direct store to understand the customer's opinion, whether it is good or bad, we must grasp the reason."

Historically, Apple's first generation of iPhones was not considered a success, and even somewhat failed compared to later generations.

The sales volume in the first year was less than 6 million, which is really rotten in front of later generations of iPhones.

Plus now with Gphone, there is no harm without contrast.

Whether the iPhone can maintain the sales level of the previous life is still a question mark.

The only advantage it has over Gphone is that, in addition to Apple's direct stores, AT& They are also sold at various counters of T.

AT& T, also known as AT&T, is an American telecommunications company, the second largest mobile operator in the United States, founded in 1877, and has long monopolized the long-distance and local telephone market in the United States.

AT& The predecessor of T was the American Bell Telephone Company, which was founded in 1877 by Bell, the inventor of the telephone.

In 1895, Bell & Co. split up its nationwide long-distance business project to form an independent company called AT&T.

1899, AT& T integrates the business and assets of Bell USA and becomes the parent company of Bell Systems.

The company has been a pioneer in long-distance telephone technology in the United States. In the era of mobile communications, it is a leader in mobile technology.

If you still don't understand the strength of this company, then you can simply talk about one more thing.

Lucent, which is currently at the same level as Warwick in the world, is a company that was spun off from AT&T in 1995.

Second, in 1984, AT&T was forcibly dismantled by the U.S. Department of Justice and divided into eight.

Even after being divided into eight, Lucent can be on an equal footing with Warwick after it is independent, and you can imagine the size of this company.

Apple cooperated with AT&T when it was developing the iPhone, and all the machines sold at the AT&T counter were contract phones.

To put it simply, Apple's cooperation with him is equivalent to Apple's cooperation with Unicom in the Celestial Empire.

Although it is not the largest mobile communication service provider, the second largest volume should not be underestimated.

It's no problem to help you sell hundreds of thousands a month.

You know, a mature mobile communication company has the contact information of countless potential customers, and there are many ways to help sell a mobile phone.

So does AT&T go back to helping sell the iphone?

In fact, just think about the purpose of the cooperation between these two companies.

AT&T's initial bid for the exclusive distribution of the iPhone was in the hope that this revolutionary mobile phone product would bring it a large number of new users, because the phones they sold over the counter were custom-built contract phones that only supported their home network.

Historically, the iPhone has barely lived up to its trust, attracting millions of new users to AT&T in less than a year.

However, history has changed, and whether the iPhone can still sell the expected sales is really a question that many people are concerned about.

(End of chapter)