"Liberation Day" is a big production, which not only refers to his unprecedented production cost of "400 million", but also its publicity. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Generally speaking, the publicity cost of a movie is basically more than 50% of the production cost of the film, 60% and 80% of the publicity cost is the mainstream, and there are even publicity expenses that exceed the production cost. According to the general law, the publicity cost of "Liberation Day" needs to be about 300 million, of course, when the distributor has not released the data, the general public and the media do not know, but although they do not know the specific publicity cost, this does not prevent them from feeling the publicity of "Liberation Day".

When you get out of the airport in a big city and take a car to the city, you will definitely have the "Liberation Day" advertisement on the signboard next to the highway section you see along the way, and the bus that surpasses you on the road is also the "Liberation Day" advertisement, and as long as you look up when you enter the bustling commercial area, there must be a floor advertisement of "Liberation Day" in one of the three high-rise buildings......

As long as you live in a big city, you basically can't escape the propaganda of Liberation Day.

Well, let's say you're an otaku and don't go out at home every day, but that doesn't mean you can escape the propaganda offensive of "Liberation Day": you turn on the TV and wait for your favorite TV series, you will see a 10-second advertisement for "Liberation Day", and when you watch your favorite variety show, you will also see a soft promotion with the participation of the crew of "Liberation Day". Liberation Day" and the content of the promotion and delivery of props made by game manufacturers......

And these are not temporary, they are all content that has been on and off for several months, the degree of publicity and money spent on this big production can be seen, and under the intermittent bombardment of several months, almost the people of the whole country already know that there will be a movie called "Liberation Day" on the National Day holiday.

In addition to these, throughout September, the media also helped "Liberation Day" to carry out a free publicity, and the topic revolved around Duane's Best Supporting Actress and "Liberation Day" box office gambling two things were repeatedly reported, in which in order to achieve the purpose of mining in-depth content and freshness to improve the quality of reporting and increase sales, the media did not stay on the surface but carried out in-depth excavation, so now many citizens already know the "fatalism" between Duane and Zhang Yi , knowing the luxurious crew lineup and film type on Liberation Day, and knowing Duane's inexplicable self-confidence......

If "Liberation Day" is a person, then "he" is at least a second-tier star now.

"Look, isn't that good?"

Shu Yu said.

Duane didn't look at her, but looked out the window: now the two of them were sitting in the car, slowly driving ahead, and through the window they could see that the street they were on had been controlled because of the traffic control in advance, and the street was empty, only their car was driving slowly on it.

It was night, and to the right of the car they were sitting in was a square, in the middle of which was a square building with a square hat turned up to the sky, surrounded by lawns. There were a lot of lights buried under the lawn and the floor around the building, and now these lights were turned on, some shooting into the sky, some shooting at the building, many pillars of light intersecting, plus many lights on the outer wall of the building in the middle and more non-radial lights buried on the ground, making this space seem like day in the dark.

This is Shanghai Grand Theatre, and today is September 30th.

According to the scale of "Liberation Day", it is a little out of line to hold the premiere in the city of Nanyang, so he simply came to Shanghai to hold it, and even Han Sanping persuaded Shanghai Grand Theater to open the venue to make an exception for "Liberation Day" to screen movies, of course, it is limited to the day of the premiere.

Thanks to the overwhelming publicity and the crew's efforts this month, the Shanghai Grand Theater is now full of people, and when Duane looks out of the car, he can see that the surrounding area of the Shanghai Grand Theater is already full of people except for the red carpet entrance and related areas arranged in advance: on the side of the street, on the sidewalk, on the lawn, and then on the open space around the theater, basically as long as there are people who can stand and where there are lights, they are already full of people. In addition, in order to ensure the safety and order of the scene, the government also took the initiative to send an armed police force to maintain order at the scene, and now there is an armed police officer a few meters away from the roadside, so the car can drive slowly and steadily, otherwise those people on the side of the road would have rushed over to pick up the car door.

This time, the tickets for the premiere of "Liberation Day" at the Shanghai Grand Theater are no longer on sale, and they are all in the form of gifts, mainly to the media, partners, film critics, internal tickets, etc., so it is impossible for so many audiences to have tickets, even if there are people with magical powers who get tickets, it is only a minority - in other words, so many people are simply here to see the excitement, and tickets are not what they want.

"What's good?"

Duane said softly: "They are all here to watch the stars, how many of them really want to watch this movie?"

As if to slap him in the face, the two saw a man on the side of the road on the right side of the car holding up a few red tickets and began to wave and shout, and they couldn't hear it with the windows closed, they should have wanted to buy tickets on the spot, but no one paid attention to him at all.

Shu Yu raised his eyebrows, "This?"

Duane stopped talking.

In fact, he still thinks that his plan is better, but time has passed, and there is no chance to verify which of the two plans is better, and there is no point in arguing.

From the time when the two worked together to produce "Pretty Woman" in the real sense of the word, half of the seats at the premiere were not satisfied, to now there are so many people at the premiere that it is like a small film festival, and the ticket price has increased dozens of times and no one has sold it, this leap is not small, and this lively scene has also made Shu Yu's heart that has been borne in the past few months a little relaxed, and the mood is slightly better, so there are more words.

"I guess he won't be able to buy a ticket. ”

Because she knew the object of the ticket gift, Shu Yu said something like this - although she was not responsible for the ticket gift, she at least knew that although not everyone was rich and wealthy this time, at least they were all not worried about food and clothing, how could it be possible to transfer the ticket for the premiere just for a few hundred yuan?

But the truth is often unexpected.

God seems to be on a par with these two people tonight, just after beating Duane's face and slapping Shu Yu's face: I saw a petite little girl come out of the crowd on the lawn, talking to the man who asked for a ticket on the spot, and after a while, I saw that the man was full of joy, and took out his wallet from his pocket and took out a few red tickets and stuffed them with the red tickets he was holding in his hand and stuffed them into the little girl, and the little girl handed a ticket to the man.

Duane smiled, "Look, it's bought." ”

Shu Yu raised his eyebrows and looked at the little girl for a long time, frowning slightly, obviously unable to figure out why such a person appeared in their ticket recipients.

It was Duane who answered her question.

"This person's name is Wang Yanxia, and she is a member of DKB48. This time, several theaters of our Chang'an Road Owners Alliance also gave away a certain number of tickets, which is regarded as employee benefits, and she got one, and as far as I know, her family is very difficult, and most of her monthly salary is basically used to subsidize the family, so it is normal to sell tickets now. ”

After speaking, Du An also glanced at her: it could be seen that Shu Yu had basically left the matter of Shanghai alone, otherwise, she would not have known about the theater ticket giveaway. But it's no wonder that the development of the theater has been dying, there is no good momentum at all, and she is probably dead.

"Name...... It's very special, it doesn't match people at all, "The so-called special is special soil, but Wang Yanxia herself looks very delicate from the car."

Duane shook his head, didn't say anything more to her, and the car drove over, and the two people who traded there were no more.

The car finally stopped ten meters away, and Du An, who opened the door from here, went out and went around to Shu Yu's side to open the door, and greeted her.

Outside the door of Shu Yu's car is the red carpet, all the way to the entrance of the Shanghai Grand Theater, and after she gets down, Du An's hand bends and her hand hooks up, and then the two walk forward along the red carpet.

The reporters on both sides of the road flashed their flashes non-stop, and Du An's fans saw his idol burning, screaming loudly when they saw their idols burning, and Du An's hands kept waving and smiling on both sides, and from time to time he stopped and let them take pictures according to the requirements of his reporters, and then continued to walk forward with his feet raised.

It took several minutes to walk this way.

At the end of the red carpet is a two-meter-high signature board, on which many names have been signed at the moment: Liang Jiahui, Zhu Qian, Zhang Yi, Huang Jianxin, Chen Kun, Gao Qunshu...... There are members of the crew of "Liberation Day", some important figures from the tripartite company, and some people who came to help the scene by virtue of their own relationships.

At the entrance, there were reporters from several television stations and video sites, and Duane was interviewed exclusively by a reporter from a video site after being interviewed by a group.

The reporter of this video site called Origin is a young man in his twenties, who looks very young, and is a little nervous when facing Duane, and even a little trance and forgets to interview - this is not difficult to understand, Duane chose a reporter from an unknown video site like him for an interview, which is really a bit of a dream.

Instead of being angry at his unprofessionalism, Duane smiled and reminded him, "Can you start?"

Only then did the young man react and hurriedly said, "Yes, yes...... That, Director Duane Hello, I'm a reporter at Origin, we're a video site, I'm glad you were interviewed with us......"

Du An's words suddenly interrupted him and said, "Do you want someone to change the name of your room first, and change it to 'Exclusive Interview with Du Anwang, the director of the premiere of "Liberation Day"?"

The young man was stunned and asked stupidly, "Director Du, ...... Do you know our website, and do you know our live streaming?"

can say things like "change the name of the room", this Duane seems to be a user of their website, but their website has only been established for less than half a year, it is already small, the popularity is not high, and the development of the live broadcast business has not been even a month, Duane, the great director, is in charge of every day, how did he know?

Nonsense, I'm your big boss, and the idea of live streaming is also what I thought of it?

Du Anxin secretly sighed to himself, of course, he still maintained an amiable smile on his face, and said: "Of course, I like to watch live broadcasts on your website, and I like this new form of entertainment very much." Of course, this is also thanks to the rapid development of our country's communication technology, if the network speed is still at the stage of 1m or 2m like a few years ago, I don't think my small water pipe will be able to watch the live broadcast, thanks to the motherland. ”

After saying that, he reminded again, "You better quickly ask someone to change the name of the room." ”

This young man just woke up from a big dream, and quickly asked the photographer behind him to make a phone call, and he was interviewed: "Director Duane, may I ask ...... for the movie "Liberation Day""

Du An's answer to his words, but thinking about something else: based on his own development plan for this platform, this platform is too civilian after all, and the taste of the grass platform team is too heavy, let's take the on-site interview as an example, the reporter sent by the platform has a bit of a big gap with the professional reporters of other platforms, especially TV stations, and this is based on the fact that the expatriate reporter is carefully selected by the platform and has relevant academic qualifications and experience, and other people under the platform are even more unbearable.

But it doesn't matter, take your time, the original positioning of the platform is not to do the professional field - there are those TV stations in the professional field to do it, their online platform should give full play to the advantages of the online platform itself, this interview is just to help me improve the popularity a little, just an impromptu move.

After the interview was finished, Du ane and Shu Yu left hand in hand.

As soon as the two entered the theater, the reporters disappeared, and Shu Yu whispered in his ear: "What happened just now? Why didn't you choose any other TV station, but chose a video website for an interview?"

Duane didn't answer as she wished, just smiled and said, "I think he looks quite handsome, which meets my appetite." ”

Shu Yu let go of the hand that hooked him like an electric shock, and stood aside and looked at him intently several times, the color in his eyes was a little weird.

Du An shrugged his shoulders, spread his hands, ignored her, and walked inside by himself, Shu Yu didn't pause for long, saw him go, and followed after a while.

The premiere began. (To be continued.) )