Section 143: The Situation of the Battle
The box office situation on the day of the premiere was counted the next day.
"One Flew Over the Asylum" received 37.8 million box office in 2,890 theaters across the country, ranking second in the box office list of the day, and the first place was "Seven Swords", which received 66 million box office in 3,750 theaters across the country, and the box office on Saturday is likely to exceed 100 million.
The media reports on the second day also came out one after another, basically revolving around the two movies "One Flew Over the Asylum" and "Seven Swords", which can be seen by fools, and the most powerful movies on May Day are these two.
"Seven Swords", not to talk about martial arts, but to talk about politics. ", "Seven Swords", "Xiangjiang Filmmakers' Courage to Seek Innovation", ""Seven Swords", "Create a New Wave of Martial Arts Films", ""Seven Swords" went north to create a martial arts legend, and Sun Honglei danced a hot dance to detonate the audience......
These are all news about "Seven Swords", basically everyone is very face-saving, and they feel that this film directed by Xu Ke has reached a new height, "abandoning the kind of freehand in the previous Xu Ke martial arts films, and focusing on portraying the truth", "This realistic tendency also reveals that Xu Ke's motives and intentions for filming "Seven Swords" are no longer traditional chivalry and grievances, but political zhì", "It is an attempt by folk idealists to dialogue with the imperial court", "" This film represents a huge change in the way Xu Ke directs filmmaking, and it is a milestone."
It's almost all compliments.
And about "One Flew Over the Asylum", the media did not skimp on their praise.
"An amazing work by a new director", "One Flew Over the Asylum, a great work", "Duane: The Spirit Who Shuttles Freely Between Two Realms", "One Flew Over the Asylum" is a desperately scary film, a terrible director......
Although they had always been optimistic about the young director's production in such a hurry, thinking that "One Flew Over the Asylum" would be Waterloo, but when they really saw this movie, they had to admit that "One Flew Over the Asylum" was not Waterloo.
It's a great film. This year's Huabiao Awards has already been booked several nominations in advance. As for the main creators in the film, who are full of topics, they have given the media countless points to write about.
"The self-redemption of a talented actor Jia Hongsheng shed tears at the premiere", "Su Yunbiao is not bad, and he is expected to be the best newcomer at the Huabiao Awards". "Chen Kun successfully crossed over", "It is surprising that the classic film has cast an energetic Duan in half a year"......
In addition to these points of the main creators, the content of "One Flew Over the Asylum" has attracted a lot of attention from the media.
The young director has finally awakened to his sense of social responsibility and is trying to play a role model as a public figure, and his first work of transformation was a surprise. This film is different from previous genre works in that it focuses narrowly on the inner world of the mentally ill. Rather, it projects the attention to the whole society and arouses people's extensive thinking", "This young director has inherited his usual advantages well in this film, and at the same time, it also allows people to see his unknown side", "Since the reform and opening up, where should our country go in the future has been a question of constant exploration, and the controversy over revisionism and overcorrection has always existed, and this film is a summary of this", "This film is dangerous, but its ending is very smart." That keeps it neutral, and the young director is a very smart director"......
There are also media outlets with a keen sense of smell who smell a hint of the odd from the film and decisively lead to new topics.
"One Flew Over the Asylum is a serious provocation to the Huabiao Awards", "The young director seems to be haunted by the fact that he only won Best Screenplay at last year's Huabiao Awards", "Will the jury of this year's Huabiao Awards justly award this year's Huabiao Awards regardless of the film's attacks? Crazy and extremely talented directors shoot films just to vent their anger"......
In addition, a small number of media outlets are eyeing this box office figure.
Duane's two previous films, "Saw Horror" and "Pretty Woman", were both small-scale screenings, accumulating popularity, and then expanding the scale of screenings. A lot of time was wasted, but even then, it was a good box office. Now "One Flew Over the Asylum" is his first film to be directly screened nationwide, according to the media's speculation. With the previous popularity accumulation of "Chainsaw" and "Pretty Woman", and the direct large-scale national screening, Du An's "One Flew Over the Asylum" may break 50 million at the box office on the first day, but they didn't expect it to actually break even 40 million, which also let them know that Du An, the director, still lacks background after all.
"The magic of two billion directors is gone. "One Flew Over the Asylum" is likely to have less than 500 million at the global box office in the end. ”
It is very common for a film to have a global box office of less than 500 million, especially literary films, but for Du An, he can't bear it, but even the films with a cost of 200,000 yuan have been sold to 500 million worldwide, and now the films with a total production cost and publicity cost of 60 million yuan can't even sell 500 million? That is a regression! Literary films? I don't care.
Duane was also speechless when he read such a report: these individual media really seemed to have no angle to write about, so they had to mess around like this to attract attention.
In general, compared to "Seven Swords", there are more reports on "One Flew Over the Asylum", because it is true that "One Flew Over the Asylum" can be reported more, whether it is from the content of the film, the main creative tidbits, or the director's personal aspects.
In addition, in addition to the reports of "One Flew Over the Asylum" and "Seven Swords", there is very little news about several other films, and all of them have become foils, which can also be seen from the single-day box office rankings.
"Seven Swords" and "Flying Over the Asylum" occupy one or two places respectively, and in the third place, it is the urban love light comedy "A Thousand Cups Not Drunk" directed by Er Dongsheng, this urban love light comedy starring Yang Qianhua and Wu Yanzu received 14.7 million in 70 theaters, and it was not able to set off a movie-watching frenzy like "Pretty Woman in the Wind and Moon" that year, but it should not be a problem to recover the cost and make a profit.
The urban love light comedies after "Pretty Woman" are basically like this, and they can't make a big deal and make sure they don't lose money, even if it's Er Dongsheng who is filming now, it seems that it is the sequelae caused by "Pretty Woman" digesting the market in this area all of a sudden. However, it is better to stabilize dìng, and there are still many people who shoot it.
With a single-day box office difference of more than 20 million, "A Thousand Cups Without Getting Drunk" obviously poses no threat to "One Flew Over the Asylum", which also gives the media room to play.
"Er Dongsheng was defeated by Duan again", "Duan said in the air: Director Er, remember to avoid me next time you shoot", "Er Dongsheng Terminator Duan" ......
It is not the first time that the battle between Er Dongsheng and Du An, two years ago, Du An, with "Chainsaw" and Er Dongsheng's "Can't Forget", competed in the market, but Duan, who was still a nobody at the time, beat Er Dongsheng at the box office for several weeks with "Chainsaw".
As for the likes of "Be the Head" and "Qinghong" that are still under "A Thousand Cups Are Not Drunk", let alone the like.
On the market, "One Flew Over the Asylum" and "Seven Swords" are basically competing.
So, in this situation, Saturday and April 30 passed.
71.6 million, this is on Sunday, the Saturday box office of "One Flew Over the Asylum" is still the second in the single-day box office list, and the first place is still "Seven Swords", 76 million, which continues to rank first.
The direction of the media has changed dramatically.
""Flying Over the Asylum" was preemptive, and the pursuit was fierce", "Is another great director of Xiangjiang going to fall under Duane? Director Xiangjiang hunts Duane......
Although "Seven Swords" is still the first, as long as you are not a fool, you can see that the current shape is very bad for "Seven Swords": compared to Friday, the box office of "One Flew Over the Asylum" has almost doubled, but "Seven Swords" has only increased by 10 million, which is an obvious lack of stamina Innovation has never been so easy to create, Director Xu Keda wants to innovate this time, abandons the elegant style he is good at, and takes the realistic route, but it seems that the audience does not buy his innovation.
But it's still a little early to say whether to win or lose, because "Seven Swords" is still in the first position at the box office, and the premiere weekend is not over yet, and anything can happen.
Especially today is May 1st, Sunday, and the May Day stall has officially arrived. (To be continued.) For mobile phone users, please visit wènhttp://mnet
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