Chapter 53 Advertising

Although Jiang Ran tried his best to clarify Zhong Chuhong in front of the media when the reporter was interviewing. However, Zhong Chuhong's heart was still not good.

Zhong Chuhong felt very aggrieved, when she and Jiang Ran were in tow, they didn't have too complicated ideas, they just felt that they had feelings for each other and dating, but who would have thought that the media would make other interpretations of their relationship.

After getting rid of the reporters, Jiang Ran put his arms around Zhong Chuhong in the car and comforted: "Ah Hong, don't care about the nonsense in the media, what kind of person are you, don't I know? This is a matter for the two of us, no matter what others say, I will always support you and love you!"

Zhong Chuhong hugged Jiang Ran tightly with her backhand, buried her head in Jiang Ran's arms, and did not speak.

The relationship between Jiang Ran and Zhong Chuhong, with Jiang Ran's firm support in several interviews and the company's efforts in public relations, began to change the direction of public opinion.

After all, the misleading interpretation and reporting of these media in the early stage were mainly to increase the topicality of the news, and when Jiang Ran came out to support Zhong Chuhong, who really wanted to offend people to death.

After dealing with Zhong Chuhong's matter, Jiang Ran began to put more experience into the preliminary preparation of "Police Story", and after Jackie Chan joined the team, the speed of editing began to accelerate.

The editing of the entire script is based on the characteristics of Jackie Chan for the plot setting, and the characters' language and actions are edited with reference to the characteristics of Jackie Chan, it can be said that in this movie, Jackie Chan's imprint will not be less than the original version in history.

After more than a month of hard work, at the end of March, Ran Feng Film finally completed the pre-editing of "Police Story".

On this day, Jiang Ran took Jackie Chan to the police force, and after getting out of the car in front of the police force, Jackie Chan asked a little worriedly: "Ah Ran, Officer Li is so good to speak, if I say the wrong thing later, you have to help me round the field." ”

Jiang Ran took the lead in walking into the police station, and in the curious eyes of the surrounding policemen, he came to the receiving police and said, "Hello! I came to find Officer Li Junxia and Li, and I have already made an appointment with him. ”

"Mr. Jiang, Mr. Cheng, you wait a minute, I'll confirm. As he spoke, he began to pick up the phone in front of him, and after connecting it, he said, "Sir, Mr. Jiang Ran and Mr. Jackie Chan are looking for you and saying that they have made an appointment with you." ”

Maybe it was some instruction on the other end of the phone, and the policeman immediately nodded and said, "Okay, sir, I'll bring them up right away." ”

Under the guidance of this police officer, Jiang Ran and the two came to Li Junxia's office.

Li Junxia saw Jiang Ran and the two come in, turned out from behind the desk, and greeted him warmly.

"Ah Ran, here, sit down! Mr. Cheng also sits. Saying that, he personally poured two cups of tea for Jiang Ran and the two of them and put them in front of them.

After Jiang Ran cooperated with Li Junxia once, under the guidance of his brother-in-law, he is now very familiar with each other.

Jiang Ran bowed slightly and took the teacup, and said to Li Junxia with a smile: "Thank you, Director Li, for disturbing your work, the main purpose of coming today is the movie I told you about a year ago, and now the script is almost finished, take it today, I want you to check it for us." ”

After Jiang Ran finished speaking, he took out the thick script from the briefcase beside him and handed it to Li Junxia with both hands.

Li Junxia sat opposite Jiang Ran and the two, took the script with one hand, and said with great interest: "Oh, it's finally finished, I'm very confident in Ah Ran's movie." ”

After Li Junxia took the script, he looked at the thick book, just roughly flipped through it, put the script next to it, and said to Jiang Ran: "Your script is too well prepared, I'll read it slowly." ”

Speaking of this, Li Junxia turned his head to look at Jackie Chan and asked, "Is this movie starring Mr. Jackie Chan?"

After Jackie Chan entered Li Junxia's company, he never had a chance to speak, and when he heard Li Junxia ask, he immediately said: "Hello, Sir Li Li! I am Jackie Chan, and I will be the protagonist of this movie, and I ask Mr. Li to mention more." ”

"Hello Mr. Cheng! Is this movie a kung fu comedy? Ah Ran, although I like Mr. Cheng's movie very much, but I hope that the movie I see will be a feature film, otherwise I will not be able to explain it in the police force. ”

Jiang Ran was stared at by Li Junxia with some serious eyes, and he could see that Li Junxia was not very happy.

Jiang Ran froze and said to Li Junxia: "Director Li, this movie will definitely not become a simple comedy movie, its plot will be based on the feature film, and the spiritual core it reflects will also be positive." ”

"The theme of the film is to embody the integrity and unyielding spirit of the police officers. Ah Long has a sense of righteousness in his body, and his play is more practical and interesting. Of course, his performance in this movie will also be different from his previous films. ”

After listening to Jiang Ran's explanation, Li Junxia's expression softened slightly, and said: "I hope it is really as you said, so that I will read the script first, and then we will communicate after the script is finished." ”

"Okay, Director Li! I'll wait for your news. ”

Jiang Ran and Jackie Chan walked out of the police station, Jackie Chan's mood was a little low, and he said to Jiang Ran with a little loss: "Ah Ran, if Li Junxia is not satisfied with my performance, I will quit." ”

Jiang Ran comforted: "Okay, Ah Long, believe me, Director Li will be satisfied with your performance." He just doesn't know the script today, that's why he has doubts. ”

As soon as he finished editing the script, Jiang Ran and Liu Liwei began to select advertisers for the props in the movie.

For this purpose, Ran Feng specially held a film advertising investment conference, because of the success of "Nightclub" last time, this time the investment promotion of Ran Feng's film went very smoothly.

After a few days of hard work, Ran Feng won a total of more than a dozen advertising contracts for goods and props including cars, telephones, and real estate in the movie "Police Story".

In the movie "Police Story", because there are a lot of thrilling scenes and scenes, and there are many exterior props, the investment budget of this film plus publicity has reached a total of an astonishing 5 million Hong Kong dollars.

In the current Hong Kong film industry, it can be said that it is very rare in terms of both the scene and the investment amount. Coupled with the joining of actors like Jackie Chan and Zhong Chuhong, this movie has become a veritable big cast movie.

It is precisely because of the ultra-high investment, a large number of thrilling fight scenes, and the joining of actors with box office appeal like Jackie Chan that Ranfeng Films has a very high advertising bid for this movie, and in the end, the value of all advertising contracts reached 1.8 million Hong Kong dollars.

Jackie Chan participated in Ran Feng's movie advertising throughout the whole process, and this experience had a great impact on Jackie Chan.

He was very worried when he saw Ran Feng's film budget, after all, a film investment of 5 million is very rare in Hong Kong. But in the blink of an eye, Ran Feng had already recovered one-third of the investment.

Although Jackie Chan had heard that the last time Ran Feng's movie was advertised in "Nightclub", he had no personal experience, and his feelings were not particularly deep.

Therefore, after the China Merchants Association, Jackie Chan was very emotional when he talked about it when he was drinking and chatting with Sammo Hung and Yuan Biao.

"Senior brother, let me tell you, this time with Ran Feng, I really opened my eyes. The movie has not yet started, and a few days ago, Ran Feng attracted investment through advertising, earning more than 1.8 million. I never knew that making movies could be so easy to make money. ”

Yuan Biao has just begun to be praised by Sammo Hung now, and he has just emerged in the film industry, and he can't believe it when he hears Jackie Chan say that Ran Feng has recovered nearly 2 million investment in advance through movie advertising.

"Aaron, is it so exaggerated, nearly two million, you can make a movie. ”

Sammo Hung was also a little surprised, although he knew that Ran Feng made money from movie advertisements last time in "Nightclub", but he thought it was a special case, and he didn't expect to make money like this.

"Aaron, how does the Burning Feng movie work, let's try it next time?"

Jackie Chan explained to several people: "In fact, it's easy to say, the goods and props in the movie have advertising value, but you may not be able to find a buyer." ”

Jackie Chan glanced at Sammo Hung, and then said: "Last time, Senior Brother and Tsui Hark, you said that the preparation of Ran Feng's movie was too long, but you didn't know that Ran Feng's advertising investment relied on a complete script. ”

"They specially edited each of the advertising shots to fit into the plot of the film and highlight the brand of the product, so that the advertisers were satisfied. ”