Chapter 699: Gphone2 Considerations
There is a reason why Guanghui Mobile and Guanghui Automobile are the major recruiters of Guanghui Group.
For a long time, the sales focus of Guanghui mobile phones has been abroad, and there are only five direct stores in the entire Celestial Empire so far, which is far from meeting the domestic demand.
Since the release of 500,000 production capacity of Futukang foundry in September, the production capacity problem of Guanghui mobile phones has been alleviated to a certain extent.
In addition, the next step of one million capacity expansion is expected to be completed early next year, and it will basically be open to sale at that time.
In addition, the domestic 3G construction speed has a tendency to accelerate, originally, on January 7, 2009, the Ministry of Industry and Information Technology issued three 3G licenses to the three major operators, to 2011, 2012, only gradually popularized.
From the point of view of 2007, 3G represents the future development direction of mobile communications, and is an inevitable trend in the development of mobile users and mobile services.
Therefore, how to combine with the upcoming large-scale 3G transmission network construction and how to provide better transmission channels for 3G services has become a key consideration for several major operators.
Compared with 2G networks, 3G networks mainly bring users differences in enjoying data services.
From the perspective of transmission network, the biggest impact of 3G on the transmission network is also the most important in data services.
Compared with traditional feature phones, the biggest advantage of Gphone is the data processing business.
Whether it is the use of video or various apps, in the final analysis, it is a data business.
From scratch to large, the transmission network will face changes from low-capacity, small-granular, and simple structure requirements to high-capacity, large-granular, and complex structure requirements, which need to be promoted simultaneously by major operators.
This is also why Guanghui mobile phone this year, ninety percent of the output is sold abroad, in addition to the high profits abroad, the most important thing is the domestic 2G business, plus it does not support I-Fi (although Guanghui mobile phone pirates its own operating system, plus I-Fi function), can not fully reflect the advantages of Gphone.
Guanghui Mobile is now starting to recruit employees for directly operated stores, and when these students graduate next year, they will enter the company and train for a month or two, and they will almost be able to take up their posts.
At that time, the production capacity problem should not be so obvious.
However, considering that the Gphone has been on sale for nine months, although it is still in a state of solitude in the field of smartphones, it is necessary for Guanghui mobile phone to consider launching an upgraded version of Gphone, and it is necessary to start the research and development of Gphone2 as soon as possible.
In fact, Guanghui Mobile has prepared a one-year anniversary edition with increased capacity for Gphone, which is ready to be launched at the upcoming Guanghui Mobile Phone Developer Conference.
The developer conference of Guanghui mobile phone is basically held on the day of the Mid-Autumn Festival, and the most important thing for Guanghui mobile phone is to release Gpad in addition to the anniversary version of Gphone.
Although the impact of Gpad should not be as big as that of Gphone, this is definitely a product that subverts tablets, and it is also a product that makes the number of home computers go downhill from then on.
For the Guanghui mobile phone, it is a product that makes a lot of money for the company and changes the company's complete dependence on Gphone.
Gpad's screen is much larger than Gphone's, the hardware will only be higher than Gphone, not lower, and the price will naturally not be lower, correspondingly, the money earned will not be less.
Although the initial planned Gpad production capacity of Guanghui Mobile is only 1 million per month, the revenue of this million is estimated to be half of the revenue of 2.5 million Gphones.
"Mr. Jiang, this is the Gphone2 appearance plan of our R&D center, how do you feel about it?", Zhu Zhengfeng came to Jiang Hui's office and said.
Even if Jiang Hui did not specifically advise, under the leadership of Zhu Zhengfeng, the Guanghui Mobile Phone R&D Center is also considering the situation of Gphone2 in addition to some problems in the continuous improvement of Gphone.
In order to cultivate the ability of independent design of the Guanghui mobile phone R&D center, this time Jiang Hui did not directly give sketches, but let them ponder by themselves.
"Let's talk about your design ideas first," Jiang Hui said.
"First of all, our market researchers conducted a questionnaire survey with more than 1,000 Gphone users to understand their evaluation of Gphone, and the survey content covered the appearance, operating system, APP, memory, camera effect and other aspects of information ......," Zhu Zhengfeng began to introduce.
In fact, the normal process of improving a product for a mature large enterprise is to first grasp what is wrong with the current product, what customers are dissatisfied with, and what items are expected.
Then, look at what needs to be changed in the context of other competitors.
Next, analyze the current technical situation and see what new technologies can be applied to your new products.
In this way, the functions that a new product needs to have are seventy-seven eighty-eight.
Of course, in terms of appearance, it is more of a test of the designer's level and vision.
At different stages, people's aesthetics are different.
Not to mention the differences between the East and the West, even the Celestial Empire itself, decades ago and now, now and more than ten years later, the difference is also very huge.
Looking back at the so-called popular hairstyles and clothes in the 80s, I will feel that it is so good.
But if it is a fashionable garment now, if someone wore it in the eighties and nineties, it will also cause laughter.
Therefore, when designing the appearance, you must consider the acceptance of the times, it is too old, and no one understands it if it is too avant-garde.
"When do you plan to launch our Gphone2?", Jiang Hui asked.
"It will be launched at next year's developer conference, but at that time, our Gphone will not be discontinued, and will continue to be produced for a period of time, and even consider upgrading its chips and memory to continue to sell for a year or two," Zhu Zhengfeng said.
Gphone is an epoch-making product, and that's really not a blow.
With its current appearance, it won't be outdated in another two or three years, at most, the screen will slowly get bigger in a few years, and everyone will think that the first generation of Gphone is too small.
However, in the past two years, the screen of the feature phone used by the vast majority of people is much smaller than that of the Gphone, so there is no need to worry about the screen not being big enough.
"It's okay to continue selling, but you have to do a good job of differentiating the products, and don't let the Gphone affect the sales of the Gphone2, otherwise the gains outweigh the losses," Jiang Hui said.
In the past, Apple relied on continuously increasing the price of the new generation of products, while appropriately reducing the price of old mobile phones to differentiate products.
Of course, by the time the iPhone 8 comes out, this method of increasing the price of new products will already be a bit difficult to use.
However, in recent years, Guanghui mobile phones can still refer to this method first.
(End of chapter)