Every North American film market is full of commercial films with large and medium-sized investments, and this year is no exception, starting from May 1, commercial blockbusters from major companies have appeared.

The first release was Twentieth Century Fox's "X-Men: Wolverine", a film about the origin of Wolverine, which relied on Uncle Wolf's huge appeal and made a crazy $85 million in the first weekend, achieving remarkable commercial results.

However, like most fan movies that can't be long-lasting, "Wolverine" started high and went low, and the box office plummeted by 70 percent the following weekend, earning only $26.4 million.

Replacing "Wolverine" for the largest share of the weekend market was Paramount Pictures' reboot of "Star Trek," a space sci-fi film with a wide audience base that posted $75.2 million in its opening weekend, and its reputation and trend were far better than "Wolverine."

However, Star Trek welcomed a formidable competitor in its second release weekend – Fast & Furious 4, a release from Disney Studios.

The film received too much attention because of Matthew's relationship, and set a North American pre-sale record of $43 million.

Everyone, including Paramount Pictures and the Star Trek crew, knew that the box office winner of this weekend would be Fast and Furious 4 without a doubt.

Thursday's advance was a testament to that.

Just after midnight, Matthew got the latest data provided by Disney Studios, and the early box office of "Fast and Furious 4" was roughly reported at $16 million!

Even the heavily fan-oriented "Wolverine" only grossed $9.5 million in advance, and $16 million was the best North American advance box office since 2009.

On the second day, the popularity of "Fast and Furious 4" continued to increase, starting in the morning, almost all the theaters that showed this film had a relatively high passenger flow, and there was an endless stream of fans watching it, although because it was still a working day on Friday, it was far from being full, but most of the theaters sold about a third of the tickets.

At the same time, the media reputation of this film came out, perhaps because Matthew had just PK three terrorists in reality, or maybe this film did scratch the cool point of this country on the car, and the media evaluation was generally high.

According to the Los Angeles Times, Matthew's addition makes the film fun and crazy, The Washington Post commented that Fast and Furious 4 feels as real and vivid as a piece of burning rubber, USA Today praised it as a classic Western, but with cars instead of horses, and Entertainment Weekly said that Fast and Furious 4's $8 ticket price is definitely worth the price for male viewers under the age of 30.

I have to say that the evaluation of a film will also be affected by many factors such as public relations and social environment, otherwise the reputation of feminist films and Black Lives Matter in recent years will not be better than one.

In terms of on-site ratings by cinema audiences, the average audience score is "A", and Rotten Tomatoes temporarily includes 57 film reviews, with a positive rating of 68%, which is also a very rare film starring Matthew in recent years.

In addition, there are more than 35,000 user ratings on IMDB, with Fast & Furious 4 scoring an average of 7.8 points.

Overall, Fast & Furious 4 has a pretty good reputation.

"One day on Friday, counting yesterday's advance box office. ”

In the office of Plan B, Natalie Portman held a newspaper and said to Brad Pitt across the street, "Fast and Furious 4 won $44.6 million. ”

She sighed, not without emotion, "Matthew Horner's appeal is as strong as ever. ”

Hearing this, Brad Pitt's face was a little unpleasant, but he couldn't worry about his partner because of this little thing, and said slowly, "Nat, don't be envious, wait for the middle of next month, and the celebrant will be replaced by us." ”

Thinking of the upcoming "Cloud Atlas," Natalie Portman couldn't help but laugh, "It's time for us to harvest too." ”

Brad Pitt's tense face finally smiled, and he nodded slightly.

It's no wonder that he and Natalie Portman are full of confidence, after the completion of "Cloud Atlas" held two test screenings, a large number of film critics and media reporters and a small number of fan representatives preemptively watched the film, film critics and media reporters gave "Cloud Atlas" a very high evaluation, some people think that this is a science fiction movie comparable to "The Matrix".

Although there are many fans who say they can't understand it, Brad Pitt and Natalie Portman feel that this is not a problem at all, after all, when "The Matrix" was released, many fans couldn't understand it, but it did not prevent the film from becoming a huge success later.

Some executives within Plan B also think that it is actually a good thing that some fans can't understand it, and the banner of a brain-burning blockbuster is more conducive to publicity.

"Brad, how much do you think 'Cloud Atlas' can box office on the first day?" asked Natalie Portman at this time, "Can it compare to 'Fast and Furious 4'?"

She urgently needs to prove herself commercially, otherwise the salary of two or three million dollars for a film is too little.

Brad Pitt thought about it for a moment and said, "It's hard. Although he is confident, he has not yet swelled, "We are definitely not as good as a film with a certain audience base like "Fast and Furious 4" in the first week, but we can go for the long term, as long as the reputation is excellent and the trend is stable, it is not impossible for the box office to catch up with "Fast and Furious 4" behind the box office." ”

Natalie Portman had a calm face, but in her heart she was hoping that Brad Pitt's words would come true.

Isn't Brad Pitt cheering herself up? Natalie Portman needs to prove herself commercially, and he needs it even more, after the events of that year, his appeal was seriously damaged, and his star halo was greatly reduced, and it was the time when he needed a successful work the most.

As long as this work is successful, he can return to the front line of Hollywood, and when "Alien Battlefield" is a big hit, he can also stand in the ranks of popular Hollywood stars again.

"Fast and Furious 4" continues its first-week screening journey in North America, with a screening scale of more than 4,400 theaters, ensuring that audiences can see the film in any large town in North America that has a theater.

The $44.6 million box office also allowed "Fast and Furious 4" to easily beat the $13.2 million of "Star Trek" released in the second week to win the single-day box office on Friday.

With the release of the box office on the first day, theaters pursuing commercial benefits naturally adjusted the film scheduling rate, "Star Trek" basically unchanged, the biggest change came from "Wolverine", most of the theaters lowered the rehearsal rate of the film, and used the vacated theaters and screens for the screening of "Fast and Furious 4".

"Wolverine" has a strong fan base and a poor reputation, and the market has shrunk rapidly after the box office exploded in the first weekend, and the industry expects the box office to account for about half of the film's final box office in the first weekend.

No one will underestimate Uncle Wolf's appeal, but outside of fans, Uncle Wolf's acceptance is indeed a bit narrow.

In addition, before the release of this "Wolverine" movie, there was also a watermark version leak, as early as April 1, someone claimed on the Internet that they had been able to download "X-Men: Wolverine", at first many people thought it was just an April Fool's Day boring joke, but as more and more people tried, the joke became a cruel reality.

Whenever a blockbuster movie is released, there is always an illegal way for some films to flow out on the Internet, but these films tend to have a human quality and noisy sound, but the version of "Wolverine" is very clear.

Fortunately, the leaked film is an unfinished version of the special effects, and the Weiya and special effects in the picture have not been processed, and tens of thousands of netizens around the world have witnessed one of the strangest "movies" ever made on their computers - they can clearly see Wolverine's unprocessed claws.

This is the worst leak in Hollywood history.

However, Twentieth Century Fox's subsequent PR campaign is a classic, how can a superhero movie with unfinished special effects be as attractive as the finished version? Many people who have seen the pirated version have instead become the first week of box office contribution.

There is even gossip that Twentieth Century Fox deliberately released an unfinished leaked version to achieve the purpose of publicity.

In any case, "Wolverine" had a successful first weekend and a precipitous drop in the second weekend, and the box office dived directly one after another, and it is quite normal to compress the film scheduling rate.

The increase in the scheduling rate of "Fast and Furious 4" means that there are more theaters and screens to screen the film, and audiences who enter the multi-theater theater only need to wait up to 15 minutes before entering the screening hall to watch the film.

Nowadays, multi-cinema theaters have become the mainstream, and sometimes the number of theaters showing a film can directly affect the box office of the film.

The primary purpose of the theater is to make a profit, and the most theaters are of course reserved for the hottest movies.

Since the average scheduling rate of "Fast and Furious 4" in all major commercial theaters in North America has risen to nearly 40%, the box office of the film in a single day on Saturday has not only not declined, but has also increased a lot compared to Friday.

On Saturday, Fast & Furious 4 collected another $45.8 million in North America.

This is a very large increase from the single-day box office on Friday without the early screening.

In just two days, the film's North American box office exceeded $90 million in one fell swoop, and the North American box office exceeded the $100 million mark within reach.

On Sunday, "Fast and Furious 4" continued to maintain a super high attendance, and the scheduling rate increased further, even compressing some of the screening space of "Star Trek".

This is the active choice of the theater side, because "Fast and Furious 4" can bring them higher box office revenue.

Everyone knows that "Fast and Furious 4" will dominate the North American box office charts this weekend by a huge margin.