A festival is an important day in life that is worth remembering. It is a kind of folk culture jointly created by the people of the world to meet the needs of production and life, and is an important part of the world's folk culture.

Each ethnic group and region has its own festivals. Some festivals originate from traditional customs, such as the Spring Festival and Mid-Autumn Festival of the Celestial Empire. Some festivals have religious origins, such as Christmas in Christian countries. Some festivals originate from the commemoration of someone or an event, such as the Dragon Boat Festival, National Day, and so on. Over time, the meaning of the festival and the way it is celebrated have changed.

In later generations, the festival that ordinary young people are most concerned about, in addition to the Spring Festival, is estimated to be "Singles' Day".

The origin of Singles' Day has always been a mystery, and there are all kinds of speculations and theories. Among them, the theory that Singles' Day arose from campus culture is more credible, but it is no longer possible to determine who first proposed it.

Jiang Hui first came into contact with "Singles' Day" in his previous life, which was the "Jinggong Singles' Day" of Imperial University of Technology. It is said that the saying of "Singles' Day" first originated in 1992 at the Imperial Capital University of Technology, and several students came up with the idea of going to find a female student in order to pass the upcoming weekend. The next day, a poster with the words "Jinggong Singles' Day" was posted at the door of the cafeteria, and then there was a saying of "Singles' Day".

Another name corresponding to "Singles' Day", "Double Eleven", has a different meaning.

Double 11 originated from the promotion held by a treasure mall on November 11, 2009, when the number of participating merchants and promotional efforts were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for a treasure to hold a large-scale promotional activities.

Approaching November 11th, as the major shareholder of Jingxi Mall, Jiang Hui came up with the idea of letting Jingxi carry out the "Double Eleven" activity.

"Lao Liu, how many orders does Jingxi have every day now?", Jiang Hui called Liu Qiangxi to his office and asked.

"Now there are more than 5,000 orders a day, which is several times more than last year."

According to the original history, Jingxi will only exceed 3,000 orders in the middle of next year, and 5,000 by the end of next year. Now that Guanghui Group has become a shareholder, the publicity channels and financial situation are very different, and it is normal for the development speed to be advanced by a year.

"The courier handled it, right?"

"Since Mr. Jiang recommended those courier companies to cooperate with us, there is no problem with delivery, but I am still not satisfied with the speed of delivery. Even in the imperial capital, it often takes two or three days to reach the customer, and even four or five days, five or six days for some farther, which is too inefficient."

"This is basically the status quo of the Celestial Empire's express delivery industry, right?"

"Yes, so I'm also considering whether we should build our own logistics."

"In this way, I suggest that we use November 11 to hold a promotion to make Singles' Day in the eyes of young people a promotion at Jingxi Mall. In terms of logistics, it just so happens that Meituan is already promoting the construction of its own logistics, and at present, several first-tier cities such as Shanghai have already laid out, so let Meituan Logistics first provide logistics support for our Double 11 activities at the same time, what do you think?"

Although Jiang Hui said that the Guanghui Group would not interfere with Liu Qiangxi's daily operations of Jingxi, Liu Qiangxi was still happy to accept this suggestion, which was obviously considered by Jingxi.

"Singles' Day? Promotion? That's a great idea. Originally, our users in Jingxi are mainly young people, and Singles' Day is also more popular among young people. As a man-made festival with Internet characteristics, I think it is very suitable as a fixed promotional festival in Jingxi in the future," Liu Qiangxi said cheerfully.

"I hope to make Singles' Day a carnival of online shopping, so that the Celestial Empire Internet will leave a strong mark on Beijing's rich ink in the future," Jiang Hui said.

"No problem, although there is only one last week of preparation time left, but since all our products are self-operated, it is too late to start preparing now."

"Although it is self-operated, you can coordinate with the manufacturers and tell them about our activity plans so that they can give us a special offer. Or we make an agreement with them to increase the discount if the sale exceeds the quantity."

"I'll do it. Mr. Jiang, I think so, since this event is the first time for us to do it, our focus is to make the event bigger and raise the popularity, as for making money is secondary. So I'm preparing for this event, and BWI doesn't earn a penny, and all the feedback is hey consumers."

"No problem, if you have this awareness, I am more confident in the development of Jingxi. The Internet is originally a field that grabs the market first and then makes money. As long as you have enough customers, you can always find a way to make money."

"Thanks to Mr. Jiang's understanding and support, Jingxi will definitely let the investment of Korn Ferry Group get enough rich returns."

"By the way, give me another suggestion, this promotion, try not to directly in the form of discounts, that is too level. We can combine various forms such as full discounts, flash sales, red envelopes, and lucky draws to deepen the interaction between consumers and the platform, and attract more users to join this activity."

"Well, I thought we could actually cooperate with the school intranet to launch a form of forwarding red envelopes or forwarding coupons to attract some new users to Jingxi."

"It's good, you have to fully open your minds and bring out the influence of the shopping event of Double 11. Let the netizens of the Celestial Empire not know that there is a Double Ninth Festival and Halloween, but only remember Double 11".

In later generations, for many young people, the festival that will be carefully prepared, in addition to the Spring Festival, may really be Double 11.

As soon as we entered November, everyone began to add things to their shopping carts, began to grab coupons and red envelopes, planned to buy those things, and calculated when they could kill their ideal items.

On the evening of November 10, I stayed up until the early hours of the morning, just to grab low-priced, pleasant goods in the first minute of Double 11.

Slowly, Double 11 has really become a carnival festival for merchants and consumers. Not only are e-commerce companies celebrating this festival, but even physical stores are taking advantage of this trend to do promotions.

This carnival festival unique to the Celestial Empire, if it can be made by Jingxi, will greatly improve the brand promotion of Jingxi.

In the future, when foreigners want to report on the Double 11 carnival, they will mention that it was first proposed by Jingxi Mall in 2006 and promoted to the entire Celestial Empire Internet, which must be good.

This is a bit like a first-class enterprise as a standard, a second-rate enterprise as a brand, and a third-rate enterprise as a product.

(End of chapter)