Another very important reason why Li Liang considered placing radio station advertisements is that in this era, there are very few families who can afford to buy televisions, and even those who can afford to buy a radio are relatively wealthy families. Only such a family can have the conditions to send their children to a high-end nursery school like Hope Star to study!

"Putting our admissions ads on the radio?"

After listening to this, several teachers felt that Li Liang's proposal was a bit whimsical. Radio stations, which are all public institutions within the state establishment, where is it possible to advertise privately run kindergartens?

Li Liang explained with a smile: "Actually, don't talk about the radio station, in fact, as early as 79 years, Modu TV had produced an advertisement for the Modu Medicinal Materials Company called 'Ginseng Gui Yangrong Wine', although our Hope Star Kindergarten is actually run by my family's private company, but externally, it is affiliated with our Hekang County Cement Factory." So it's not a private business!"

Well, although Li Liang's explanation is far-fetched, it is also generally so.

He handed over the matter to several teachers led by Han Shufen, and took the time to bring the entrusted materials stamped with the official seal of the Hekang County Cement Factory, and got on the car bound for the location of the Gangshan Branch.

He was accompanied by Chenchen and his brother-in-law Wang Fagen.

Li Liang's mother Wang Xiulan was not worried that her son would run so far alone to go to the Gangshan Administration to run errands, so she asked Wang Fagen to go with Li Liang. Chenchen, purely for fun, I heard that Li Liang was going to Gangshan Radio Station to do something, and wanted to follow Li Liang to the administrative office to see and understand.

Sitting on the bus bound for the location of the regional administration, Li Liang and Chenchen sat on the seat on the left side of the national highway, and Wang Fagen sat on the seat on the right side of the aisle. Li Liang and his brother-in-law Wang Fagen happened to be separated by an aisle, which was convenient for talking.

Wang Fagen said: "Liangzi, what do you think, will our Gangshan Radio Station really agree to advertise your Hope Star Kindergarten?"

At this time, people regarded television and radio stations as very sacred, and in their concept, television and radio stations were both state units on the right track, so how could they lie? In China in the 80s, the enterprises that could advertise on television and radio were all credible and awesome enterprises. The products of this kind of enterprise are generally relatively popular.

In Li Liang's impression, in another three years, a washing machine factory in Zhongshan City, Guangdong Province, because of a CCTV advertisement, the advertising slogan is 'Mom, I dreamed of the stream at the edge of the village again, dreamed of grandma, dreamed of you, Mom, I will bring you a good thing: Weili washing machine, dedicated to mother's love'!

It is such a period of advertising words that seem to be weak in later generations, so that the Weili washing machine factory, which was originally located in Zhongshan, ranked first in the country in terms of sales for six consecutive years, occupying half of the domestic washing machine market in the 80s and 90s, and the power of advertising can be seen!

Li Liang smiled: "Uncle, whether it's okay or not, it depends on what we say this time." Besides, now that the country is advocating reform and opening up, radio stations should also pay attention to economic benefits.

"What Ni?" Wang Fagen was confused by an English coming out of Li Liang's mouth!

Chenchen laughed quietly on the side: "Uncle, it means money, money!"

"Mani is money?" Wang Fagen said with a smile, "Mani, Mani, it seems that my brother-in-law has also caught up with the fashion and learned a foreign language!"

After more than two hours of bumps, the bus finally drove into Gangshan South Bus Station, which is located on the southern edge of the location of the Gangshan Administration.

After getting off the bus, the three of them stopped a bus and wandered for about ten minutes before finally arriving at the administrative office. The Gangshan Radio Station is located next to the office of the Executive Office, and it is an independent two-storey old-fashioned building. At this time, there was only a radio station in the Gangshan area, and there was no television station, and the television station would not be established until 88.

Li Liang, Wang Fagen, and Chen Chen got out of the car and were about to go to the Gangshan Radio Station, when they were stopped by an old man who came out of the communication room.

"Hey, hey, comrade, do you have any business? Come here and register!" the old man said to Li Liang and them.

"Oh, good!"

"Are you looking for someone to come to our unit?" the old man took the cigarette handed over by Wang Fagen, and a smile changed on his face.

"Well, uncle, we want to find the director!"

"Oh, okay, do you have a letter of introduction?" the old man asked.

"Yes!" After Wang Fagen finished speaking, he took out a letter of introduction from the black leather bag he was carrying.

This letter of introduction is opened in the name of Hekang County Cement Factory, and the general content is that Hekang County Cement Factory has established a high-quality kindergarten in order to serve the society and serve the people, providing enlightenment grassroots education for children aged 2-7 in the county, and hopes to do a wave of public service advertisements on Gangshan Radio Station in order to benefit more people, please contact Gangshan Radio Station!

The old man in the communication room read the letter of introduction cursory, and he asked with interest: "Your kindergarten is a nursery, right?"

Li Liang nodded and said, "Yes!"

"Oh, you kindergarten want to advertise on our radio?"

"Hmm!"

"That's a good thing, our director happened to be here today, you enter through the door, take the stairs to the second floor, the director's office is on the left side of the stairs, the innermost one. There's a sign on it!" The old man was afraid that Li Liang and they would not be able to find the director's office, so he pointed.

"Thank you, uncle!" Wang Fagen gratefully handed the old man a cigarette.

The old man waved his hand again and again: "It's all for the people!"

Li Liang and the others went upstairs, found the director's office, and knocked on the door.

"Please come in!"

Pushing open the door, Li Liang, Wang Fagen and Chen Chen walked into the director's office. Inside, a young man in his thirties wearing a Mao suit and a strict discipline button, he sat at his desk, looked up and saw Li Liang and the three of them, and asked, "Who are you?"

"Oh, you are the director of Gangshan Radio Station, hello!" Wang Fagen took the initiative to say, "I am the deputy manager of the Hekang County Cement Factory, my surname is Wang, and I am contemptible Wang Fagen!"

"Comrade Wang, hello!" the director sat still, pointed to the chair across from his desk, and said, "Please sit down, is there something you have come to me for?"

This station chief's surname is Lu, the road is far away, from the far north, and his father was a southbound cadre at the time of liberation. During the battle to liberate Gangshan City, Lu Yaoyuan's father was unfortunately shot and wounded, and was left in the Gangshan area organizationally. After liberation, his father stayed in the area and married a local wife. When he was 50 years old, he gave birth to Lu Yuanyuan, and the reason why he named Lu Yuan is so that children can remember that their hometown is in the far north in the future.

Wang Fagen took the opportunity to say: "Hello, director! We are here today to ask your radio station to help our unit make an advertisement!"

"Advertising?"

"That's right!"

"Will I give you Hekang Cement Factory?" Lu Yuanyuan asked.

Lu Yuanyuan knew that the Hekang County Cement Plant was a large state-owned enterprise that had only been put into operation in the past two years, and he thought that Wang Fagen came here to advertise the cement factory!

The form of advertising is far away and well understood. As the leader of Gangshan Radio, he has always paid close attention to the dynamics of the industry. Since the reform and opening up, CCTV and television and radio stations in coastal areas have begun to provide paid advertising services to some enterprises and companies. In the province of Jiangxi Province, Lu Yuanyuan learned that the provincial city of Jiangxi Satellite TV also began to launch paid commercial advertisements last year. Originally, he also wanted to put paid advertisements for enterprises on Gangshan Radio Station to try this, but he privately asked several key municipal enterprises, but they all refused. In the minds of the managers of these enterprises, the enterprises belong to the state, and what they produce and how much they produce have a plan from their superiors, and there is no need to invest additional funds in advertising.

Such backward business ideas have led to a burst of contempt for Lu Yuanyuan. Lu Yuan was in his early thirties, and he sat in the position of the director of the Gangshan Radio Station at the department level, relying on the shadow of more than just his father!

"Oh, no, it's to advertise the factory-run kindergarten of our Hekang Cement Factory, that is, the nursery!" Wang Fagen was afraid that the road was far away and he didn't know what the kindergarten was, so he explained again.

"Oh, nursery?" Lu Yuanyuan listened, feeling a burst of surprise.

Is a nursery school of a county-owned enterprise also worth advertising on the radio?

Li Liang was a little puzzled when he saw that the road was far away, so he explained: "Hello, director! Our kindergarten is different from ordinary nursery schools. Please take a look at it first, this is our admissions advertisement!"

After Li Liang finished speaking, he handed Lu Yuanyuan a few handwritten advertising words.

These advertising words were collectively thought up by him, Han Shufen, Liu Keyun and other teachers, of course, Li Liang himself must have come up with the most ideas.

Lu Yuanyuan took the advertising words handed over by Li Liang and read them carefully!

I saw that it read, "Hekang County Hope Star Kindergarten enrollment advertisement, dear parents and friends, *** he said that 'the world is yours and ours, but in the final analysis, it is yours!' However, whose world is it, we feel that the world is the flower of the future of the motherland." Children are the flowers of the motherland and the hope of the family. The happiness of children is the wish of every parent. Hekang Hope Star Kindergarten has an elegant environment and complete facilities, equipped with large, medium and small toys, fitness facilities, and basic courses such as music, painting, Chinese culture, traditional martial arts, mental arithmetic, dance, etc., so as to help your baby learn and grow in a healthy and happy atmosphere and help escort their future take-off.

Our school teachers are all excellent teachers from Hekang, our purpose is: quality-oriented, service-oriented, environment first, value for the soul, with "good body, good habits, good brain" as the training goal, advocating "unconditional respect for every child, care for every child, let children learn in the event, grow up in the event, and learn and grow together with the child.

In addition, Hope Star Kindergarten has introduced a complete set of strict safety management system, namely:

1. Full-time school bus pick-up and drop-off management system, 2. Morning and afternoon inspection system, 3. Health and epidemic prevention and disinfection system, 4. Children's nap management system, 5. Canteen health and safety system, 6. Doorman duty management system, etc.

Today, you give the Star of Hope a trust, and tomorrow, the Star of Hope will give your child a bright future!

Consultants: Dong Shufen, Liu Keyun

Consultation address: Hekang County Chengguan Town Central Primary School!

In just 500 words of advertising words, the hope star's school philosophy, advantages, etc. are all introduced, and Lu Yuanyuan also noticed that the advertising words also said that the kindergarten is equipped with a full-time school bus. As far as the road is far away, even several key middle schools in the city, nursery schools and other units in the Gangshan area are not equipped with full-time pick-up and drop-off school buses, which is really a great deal!

It's a pity, if this school is located in the Gangshan District Administration, it would be great! If it is run in Hekang County, it is destined to be inherently insufficient!

Li Liang waited for Lu Yuan to read this advertising slogan, and asked with a smile: "Director, do you think this advertising slogan can be placed on your radio station?"

Lu Yuan nodded and said with a smile: "It's okay." Little comrade, you are not an employee of the Hekang Cement Factory, are you?"

"Well, Uncle Director, I am a student of Hekang No. 1 Middle School, this is my brother-in-law, he is the deputy manager of Hekang Cement Factory!" Li Liang introduced himself with a smile.

Lu Yuanyuan praised: "No wonder! This advertising slogan was written by you, it is well written!"

"Thank you! Actually, our nursery teachers worked together to help them!"

Lu Yaoyuan nodded and said: "We in Taili want to respond to the call of reform and opening up, learn from the central government and coastal brother provinces and cities, and make our own roots and make a living." This ad is fine, it can be run!"

When Li Liang and Wang Fagen heard this, they couldn't help but show joy, it's really good!

"Director, I don't know how to calculate the advertising fee?" asked Wang Fagen.

This is the focus of today's discussion, if the advertising cost is too high, it will not be able to bear it!

Lu Yuanyuan did not embarrass Li Liang and Wang Fagen in terms of price, he smiled and said: "Everyone is serving the people, and your kindergarten, like our radio station, is essentially serving the people." However, since the Third Plenary Session of the CPC Central Committee, the state has advocated that 'development is the last word', and 'no matter whether the cat is white or black, catching a mouse is a good cat'. In this matter, your kindergarten achieves the purpose of publicity, and we demand economic benefits. In this way, you are the first batch of customers of our radio station, how about 300 a month? Our radio station devotes three minutes each in the morning, noon, afternoon and evening to play the kindergarten advertising slogan for you, what do you think?"

Wang Fagen was a little hesitant, playing advertisements four times a day, a total of 12 minutes, and 360 minutes a month, asking for 300 yuan in advertising fees, the cost of this advertising is too high, almost equivalent to the annual salary income of an ordinary worker who has just started working!

Li Liang is a person who has seen the sky-high advertising fees in the future, and he did not hesitate at all, and directly agreed: "Okay, director!"

Lu Yuanyuan saw that Li Liang, a young man, had answered for Wang Fagen, an adult, and looked at Wang Fagen with questioning eyes.

Wang Fagen was relieved, nodded and agreed: "Well, yes, we have a happy cooperation!"

"Happy working together!"

Seeing that Wang Fagen agreed, Lu Yuanyuan immediately recruited the director of the office of the radio station and drafted a one-month advertising agreement on the spot. Wang Fagen signed the contract with the official seal of the kindergarten on the spot, and after paying all the fees directly, he was taken to the recording studio by the staff of the radio station, and the host of the radio station was arranged to record the recording.

This three-minute advertising slogan was quickly marinated, and after being approved by Li Liang and Wang Fagen, it was quickly broadcast on the program of Gangshan Radio Station.

As soon as this advertisement was broadcast, it aroused heated discussions among the listeners of radio programs in the surrounding area of Gangshan. Especially in Hekang County, everyone has asked what this kindergarten looks like, and the advertisement says so well.

All of a sudden, the school gate of the Central Primary School in Chengguan Town, Hekang County, which had already had its winter vacation, was crowded with people. Fortunately, Li Liang and the teachers were prepared, and six teachers, Han Shufen, Liu Keyun, Dong Weiguo, Yu Xinxin, Wang Min, and Hua Zhongxin, collectively sat in the town to deal with people's consultations.

In fact, there is no need for more words from the teachers, and the bus parked on the playground with the Hope Star propaganda paint has been painted on it is the best illustration.

"Ah, this kindergarten is really good, even the school bus has been arranged. It seems that none of our schools have arranged school buses to transport students to and from school, right?"

"Don't talk about Hekang County, it's our entire Gangshan area, I haven't heard of it!"

"That's a big deal, and if you put your kids here, you'll definitely learn a lot, right?"

"My grandson, I used to put it in the agency nursery school, and I haven't learned anything, I can't even count 1, 2, 3, and 4. I'll come here and ask, if I can, I'll arrange for my grandson to transfer to another school in the spring!"

"Yes, I'll ask too!"