Chapter 959: Dominating the Summer File

After the release of the original version of "Thai Embarrassment", it was a great success and set a new box office record for domestic films in one fell swoop, although there were some doubts, saying that there was no logic or anything like that, but those crickets did not affect the film in the box office performance all the way to popularity.

In Song Zheng's view, the success of "Thai Embarrassment" is completely a typical success story of planning and publicity.

The box office myth of "Thai Embarrassment" made Xu Zheng completely complete the successful transformation from actor to director, and Wang Baoqiang also jumped from a true actor to an acting school, his acting skills have improved by leaps and bounds, simple but not pretentious, and Huang Bo's joining has added a lot to the film.

Of course, some people say that the story of "Thai Embarrassment" is old-fashioned, following the character setting of the first "People in Embarrassment", lacking heart, and he is still a hard-working successful career man, with a funny grassroots.

Tusebi keeps creating all kinds of troubles on the way of embarrassment, and the two have completely different life trajectories, but they have become an inseparable combination in this journey.

But this standard combination can often create huge laughs, and this time, Xu Zheng also moved the story directly to Thailand.

The Southeast Asian nation itself is steeped in legends, with Buddhist beliefs, Muay Thai, elephants, rainforests, and the passionate Songkran festival all having an extraordinary appeal, and the combination of these factors can add even more legend to the story.

In addition, a lot of black humor has been added to the story, such as the taxi driver's ridicule of the traffic jam in Bangkok, the beauty of the elevator, and Wang Bao's signature scissorhands when taking pictures, Xu Zheng has integrated the characteristics of Chinese people when traveling into this movie.

Many people say that the success of "Thai Embarrassment" is dominated by luck, Song Zheng does not deny this, Ning Hao's "Crazy Stone" was able to become famous in one fell swoop, even if it borrowed the bridge and narrative style of many foreign films, but there are many highlights of the story, plus the adaptation integrates the regional culture with Chinese characteristics, which suddenly grabbed the eyeballs.

In terms of narrative style, "Thai Embarrassment" is a little stiffer, and the laughter is basically focused on Wang Baoqiang, this comic has changed from a simple and honest boy to a full comedy star, he plays very hard, Xu Zheng should really thank him.

Compared with the first film "People in Embarrassment" that the two collaborated on, the jokes in "Thai Embarrassment" are "made", and the laughter of the former is more natural.

is like Zhou Xingchi's movie, in the early stage, it relied on personal charm, and in the later stage, Xing Ye was working hard to be funny, but it is always good to be able to laugh.

But there are some big brothers who call themselves literary and artistic who don't like comedies very much, and they think that this is neither elegant nor deep, and there is no great hatred, hatred, or sorrow.

This kind of idle egg pain people obviously don't go to the cinema often, they haven't seen it, and the audience will say such because of a certain laughing scene in a movie.

These people are either just selling their mouths, or they have never actually directed a successful film, so they have no idea that comedy is probably the easiest genre to succeed in both word-of-mouth and box office in China's local film market.

Of course, the success of "Thai Embarrassment" is not because of the simple comedy category, those who know a little know that the textbook classifies comedy in much detail, to put it simply, there are noisy, some are satire, some are happy for the sake of joy throughout, and there are also comedy elements mixed in melodramatic movies.

And "Thai Embarrassment" is a plot as a framework, most of the comedy elements are born because of the plot or character, not pretentious, but at the same time to ensure the excitement of the drama scenes, as well as the density of laughter, this overall state setting is the basis for the film itself to be good-looking.

The joy comes from the story, which is not deliberate and sufficient.

Several important scenes in "Thai Embarrassment" are very eye-catching, Wang Baoqiang massages Huang Bo, the three of them encounter the underworld in a Thai temple, the three of them chase on the road, Xu Zheng and Wang Baoqiang fight in the jungle, in these important scenes, the rhythm is reasonable and the sense of dynamics is full, which makes the audience too addicted.

So despite some problems with the film, these most important scenes are very well done, and they are enough to support the whole film.

In addition to the big links, there are also a lot of small laughs caused by the special environment of the scene, unique props, and language differences in the film, although it has no impact on the whole plot, but it also allows the audience to watch the movie in a happy mood during the laughter.

For example, the small twists and turns when Huang Bo crossed the road and fell, and the discussion of people and demons in the elevator, turned out to be a small joke of compatriots, which was very likable.

And from the perspective of some film technology, such as the use of editing and the use of unique sound effects, it also shows the creator's intentions and willingness to serve a comedy feast with plenty of dishes, so from the perspective of comedy, "Thai Embarrassment" can really be said to be very good.

Then there is the performance of the actors, I have to admit that at a time when Chinese actors are generally not very good at acting, of course, this refers to those actors who either only pose and pretend to be rich and handsome, or they are forced to have no performance at all and only present the original ecology.

This is not the case with "Thai Embarrassment", the actors handled the relationship between performance and presentation very well in the process of acting, Xu Zheng, Wang Baoqiang and Huang Bo, the combination of these three people is also an important guarantee for the success of the film.

Song Zheng has always felt that Huang Bo is a good actor, what he acts like, ordinary trotting and ordinary lines, under his performance, it is very good, humorous and natural.

Especially when his character design is actually not so successful, it is very rare to act like this, and half of the power of this film's performance is issued by Huang Bo.

Xu Zheng still plays the successful man he has always been good at, Song Zheng feels that Xu Zheng's performance is still a bit pretentious, and some small emotional changes are too contrived, which may be related to the old drama, but playing this kind of role, Xu Zheng can be said to be familiar with the road, of course, his and his wife Xiao Taohong's performance is a bit contrived, which can be regarded as a small failure of sensational failure.

And Wang Baoqiang is still like that, from silly roots to Xu Sanduo all the way, the image of stupidity and warmth is deeply rooted in the hearts of the people, and it is a small progress in "Thai Embarrassment".

It's just that the character setting for his mother's treatment is also more far-fetched, and the character performance is completely small, let him do whatever he wants, but it doesn't matter, no one cares anyway.

On the whole, the differences between the three male protagonists are obvious, and the performances are all good-looking enough, and they are one of the few genre film actors in China.

In addition to the success of the comedy style and actors' performances, the success of "Thai Embarrassment" in the previous life also reflected some distinctive characteristics in operation.

The film was selected in Thailand, which not only won the sponsorship of the Tourism Authority of Thailand, but also created a visual freshness for mainland audiences.

This actually creates a good domestic film model, with excellent actors combined with landscape films or concept films, "Thai Embarrassment" is far better than Feng Xiaogang's "If You Are Honest, Do Not Disturb".

The most important thing is that this kind of film is suitable for mass production, and the same cast of actors and a fresh environment will be the Chinese version of "Injiro" in the long run, which is also very desirable for the development of ideas and industries.

And keeping pace with the times and being down-to-earth in the film is another successful concept, grounding is not about life, but about approaching what the audience is currently concerned about. Keeping up with the times is to keep up with the times, so that the audience feels both pleasant and intimate.

As for the mixture of elements of the film, it is also a major feature, successfully combining scenery, road movies and comedies, and integrating their respective advantages more cleverly.

Therefore, in the creation of commercial films, if you know how to please the audience, you will inevitably cater to the market, complain that the audience can't understand it, or claim that you are not trying to please the audience, in most cases it is just pretending, if you really don't care about the audience, why do you still need to promote it before the release?

Of course, "Thai Embarrassment" is not perfect, perhaps because Xu Zheng's mind is all used to create jokes and important scenes, but the overall plot of the whole story is too rough.

For example, at the beginning of the concept of oil tyrant, Lao Zhou's setting is a little off track in the second half of the story, and the motives of the three seem to be less than scrutiny.

And mobile phone tracking, lost passports and other small plot push points, in fact, are also settings that lack deep logical relationships, but this is not a big problem, anyway, comedy needs this kind of simple and straightforward, and it doesn't hurt to have a strong patterned background setting, at least according to the tips of the film, the general motives of several characters are said to be in the past.

However, in the rhythm of the whole movie, it is still slightly unbalanced, the appearance of Huang Bo and Xu Zheng at the beginning of the film, the dialogue between Xu Zheng and Wang Baoqiang on the plane, and the tracking of Huang Bo are all dispensable, slightly procrastinating, and although the hotel is exciting, but the scenes that are slightly complicated make the film loose and tight before the rhythm is launched, but it feels that finding the temple in the back is too smooth.

If you can abandon the complex concepts of oil tyrant and environmental protection, and then abandon the emotional clue between Xu Zheng and his wife, strengthen the mutual interference between Xu Zheng and Huang Bo, and strengthen the necessary conditions for finding the temple or Wang Baoqiang's list as a story clue, maybe the whole movie will be smoother and clearer, and the rhythm will be more comfortable.

However, overall, compared with the previous "People in Embarrassment", "Thai Embarrassment" is still improving, if "People in Embarrassment" is far from "Midnight Running", then "Thai Embarrassment" is not far from "The Hangover".

Even if it is a coincidence or luck, the success of "Thai Embarrassment" in the previous life should also be affirmed, because it is not easy for a comedy to be filmed well, it must not only meet the tastes of all kinds of audiences, but also be able to convey a valuable meaning of life.

People can feel relaxed after watching the movie, which in itself is the biggest affirmation of the movie.

Since "Thai Embarrassment" was a great success in the previous life, now, the investment in this movie is greater and the production is more sophisticated, Song Zheng has seen the sample film before, compared with the original version in the previous life, this version is now more compact in rhythm and more dense in laughter, plus the box office performance of "People in Embarrassment" before was better than the original version, so he has more confidence.

In addition, there is also good news that in this year's summer file, only "People in Thailand in Embarrassment" and "Hurricane Rescue 2", which are also produced by 1+1 companies, are participating in the competition.

There are no competitors, the entire summer file will be the world of the two movies produced by the 1+1 company, it seems that God is helping, Song Zheng even thinks that this version of "Thai Embarrassment" can get better results than in the previous life.

Originally, Xu Zheng planned to release "Thai Embarrassment" in the Chinese New Year, but in the end he was persuaded by Song Zheng.

After all, the competition for the Chinese New Year stalls is too fierce, Ning Hao's "The Great Gold Robbery", Song Zheng's "Lao Pao'er", Zhang Yimou's "The City is Full of Golden Armor", if you add a "Thai Embarrassment", it is tantamount to thinning the box office of 1+1 company's works.

It's different in the summer file, without the invasion of Hollywood blockbusters, and without the involvement of those big domestic directors, "Thai Embarrassment" and "Hurricane Rescue 2" can be released in dislocation, completely dominating the entire summer file.

"In terms of publicity, I won't interfere, you and Shangjie discussed, I said to Shangjie before, you can't save a penny of funds on publicity, this time, you can rest assured to come boldly." ”

Xu Zheng listened, and couldn't help but feel grateful in his heart, he knew very well that he could have where he is today is inseparable from Song Zheng's support.

If there was no Song Zheng, what would he be!?

When people mentioned him Xu Zheng, all they could remember was a Zhu Bajie, or Li Wei, but since he started to follow Song Zheng, he can be regarded as a real time.

"Crazy Stone" and "Crazy Racing" are considered small tests, "People in Embarrassment" made him one of the ranks of cutting-edge directors, "No Man's Land" has made people recognize his acting skills, and now this "Thai Embarrassment", Song Zheng is even more supportive, Xu Zheng is such a calm person, he can't help but give birth to a kind of pride in dying for a confidant.

"Zhengzi! Don't say anything, come! It's all in this glass of wine!"

Song Zheng smiled, picked up the wine glass and touched it with Xu Zheng, and then drank it all.

Putting down the wine glass, Song Zheng asked, "Do you have any new ideas after this drama is over!?"

Song Zheng originally just asked casually, who knew that Xu Zheng really had a new idea.

"Zhengzi! What do you think if I make "People in Embarrassment" into a series? Just like your "Hurricane Rescue", no, it's different from "Hurricane Rescue", your story is a continuous story, what I want to shoot is different people, different stories, but the theme is the same, all the embarrassing people they meet on the road, the embarrassing things that happen!"

Hearing Xu Zheng say this, Song Zheng's first thought was his previous life, which had good box office results after its release, but had mixed reputations for "People in the Embarrassing Hong Kong".

In general, this movie was highly anticipated before its release in the previous life, and after its release, it caused thousands of people to complain, although the box office results broke 400 million in two days and 700 million in four days, making a mess, but the controversy surrounding this movie has never stopped from its release to the next painting.

The story tells the story of Xu Lai's bumpy love experience played by Xu Zheng, who came to Hong Kong for his first love and original intention, and was involved in a conspiracy by mistake through the annoying brother-in-law played by his father in dumplings.

After watching it, the only thing Song Zheng can remember is the episodes in the film, which are all familiar classic Cantonese old songs, from the scenery of Xiangjiang accompanied by the rhythm change of Jacky Cheung's "Legend of the Hungry Wolf", to the name of the main creator imitating the font of Hong Kong films in the 90s, the sensational emotional drama with beyond's "Lover", the theme song of the hero's true colors when revenge, but it has changed from the old ability to the trot of fans, and the most memorable is the "Superstar of Troubled Times" through the set.

It can be said that Xu Zheng has made a lot of preparations in terms of soundtrack and actors, and he is more or less sincere, the audience will find the familiar taxi driver in the film, Ge Minhui, who is old and rich, Li Shensen, the little policeman, Wu Yaohan, the old man in the elevator, what he said is simply black, and the special effects artist Baliang Jin, guest appearance professional Hu Wang Jing, next to him is the bag in the old boy, and the old bustard professional Hu Ruan Qiongdan, Lin Xue, who sprinkled his father's ashes all over the ground, and the more familiar lockpicking expert.

This is almost the highlight of the whole story, reluctantly adding Xu Zheng's bed scenes and kiss scenes, all kinds of unexpected advertising placements, the embarrassing smile of the dumpling father who said a line N times, being chased and beaten by the old boy, and the stupid spirit of taking selfies, as well as all kinds of yellow jokes.

In the first 10 minutes of the film, Song Zheng was already drowsy, I don't know if he was too tired or bored, he couldn't get a laugh at all, and when he saw everyone laughing, he even began to doubt himself at that time, maybe because he imagined that he should have a small laugh in five seconds, and the requirements for a big laugh in ten seconds were too harsh.

is also a smirk, Song Zheng feels that Wang Baoqiang and Dumpling Dad are simply worlds apart, the former is very natural, and the latter is very contrived.

Regardless of the dialogue and performance, being chased to pose with a DV selfie, and jumping to his death for the DV that was thrown away, Song Zheng sincerely admired the quality of the DV tape, and his true TM conscience that could withstand two big living people.

The low-speed sedan pulled the handbrake and rushed off the bridge, do you really think that Xiangjiang is the same as the mainland?

Shattered like that as soon as you put it on?

Planted from such a height, what about airbags?

Why didn't you find out?

The last four people were trapped, and Song Zheng didn't feel so difficult.

In addition, Xu Zheng is not used to having hair, and he still has long hair fluttering, obviously not having a braised egg belt.

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