Just as Liu Chen was about to leave, the dormitory manager of the East Eighteenth Apartment took the initiative to stop him. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He nodded his head and smiled tacitly.

I'll go, I'm wrong, this dominatrix will laugh!

Where has the girlfriend been in the East Eighteen, where has the boy not heard his girlfriend complain about the dormitory aunt, what endocrine disorder, what early menopause, anyway, these girls hate this aunt.

Liu Chen nodded and walked in.

Aunt smiled: "Zhuo Ling's family background is good and beautiful, classmate Liu." He gave a flattering thumbs up.

"Thank you, Auntie, I still thank you very much for your convenience, this is about to end the term, the review homework is heavy, and I often have to come back very late, or I still have to trouble Auntie, Zhuo Ling and Xue Song are both very good girls. Liu Chen said, and a tower of 100 yuan bills was stuffed in the drawer.

The aunt smiled even more when she saw it.

"That's, that's, the students are very hard, it's not easy, although coming back late and knocking on the door affects my rest, but I can understand it, Zhuo Ling and Xue Song are indeed very good, classmate Liu is even better, Zhuo Ling, this little girl is so blessed." ”

After saying a few words, Liu Chen left, and there was nothing to talk about with this kind of person.

The aunt couldn't wait to open the drawer, and when she counted it, there were two thousand yuan, and her face was full of smiles, how much was her salary in a month!

Liu Chen went back and took a look at Yuan Zheng's plan first, this time the improvement was not small, but it still did not meet the requirements, and still did not grasp the essence, in the final analysis, it is not how to promote the brand, but how to stabilize the fan group, I have emphasized it to him last time, considering the fan group, but the focus is still on the advertisement.

It was not until the next day that I made a phone call to Yuan Zheng, and when I picked it up, Yuan Zheng said politely: "Brother Liu Chen, I didn't expect you to call so soon, I thought I would have to wait a few days, how about it? This time, we concentrated all the manpower of the company, studied the development process of Apple iPod and several other fashion electronic brands in detail, and made a set of plans for Yinba." ”

Although he sounded indifferent, Liu Chen still noticed a trace of trembling and anticipation in his voice, after all, if a little-known small company catches up with Yinba, it will soar into the sky, at present, many large companies know Yinba, and the marketing department has also analyzed the case of Yinba, and many internal lectures are used as a model to learn, what god-level marketing cases are crowned, the fastest speed to shape the brand, etc.

Even at Apple's executive-level meeting, Jobs specifically mentioned it no less than three times, and once blurted out when arranging a Forbes interview, among the elites of European and American business schools, there are also many cases of studying sound masters.

The various reasons have been analyzed one after another, and all of them are concentrated in thousands of pages.

In fact, it was a fortuitous event.

From the result-oriented analysis, there are opinions and opinions, and of course, a large number of conclusions are drawn, which is the same as the stock commentators after the market closes.

Or those methods that predict the birth of boys and girls have a 50% probability, and no matter what the method, of course, there may be a considerable probability of accuracy.

In any case, Yuan Zheng is now betting all his energy on Yinba.

Liu Chen said calmly: "I have read your plan, and it is not completely pieced together from the existing information, it is rare to carry out some innovative thinking, and I have also conducted in-depth research on several brands......

Yuan Zheng couldn't help but nervous when he heard this, anyone knows that if he comes up and praises first, there will inevitably be a turning point later.

Sure enough, Liu Chen said: "It's just that I think the development of a brand has unique characteristics, if it can be copied, then it can be mass-produced, there is only one Apple in the world, and there is only one sound master, the rise of each brand is the result of chance and inevitability, according to the plan you designed, you can only make the sound master become an apple at most, that is to say, it cannot reach the height of Apple, which has virtually limited the ceiling, and the concept of the sound master has always been not to strive to be anyone, is to do a good job of yourself." ”

Liu Chen said loudly, this is his belief, but also the spirit of the whole Yinba, many times, the temperament of the founder determines the temperament of a company!

Yuan Zheng's throat was dry, and his mood was very complicated, this version of the copywriting really took a lot of effort from everyone, and he didn't speak for a while.

"That's it. Liu Chen said.

"Brother Liu Chen, I'm not questioning your judgment, I'm ...... I want to say, can you transfer the copywriting to Mr. Gong to see, we really have to do a lot of research. ”

His subtext is not embarrassed to say it, that is, you Liu Chen directly sent the copywriter back, which seems to be a bit subjective, after all, the person who made the decision was Gong Hui.

"Even if Mr. Gong passes, I say no, this copy will not be implemented. Liu Chen said lightly.

Yuan Zheng is extremely smart, his mouth squirms but he can't make a sound, he feels a sky-high domineering from this gentle sentence, what does it mean?

"I should have thought of it a long time ago, you are the boss behind the sound tyrant, especially thank you for giving us two chances, but it's a pity that we all messed up, as the saying goes, it's only three things, and I don't have the face to ask for another chance. Yuan Zheng said with a sigh, even if he was lost in his heart, he did not lose his temper.

It shows the high level of emotional intelligence.

What is emotional intelligence? It is the ability to control emotions, anger can not be angry, embarrassment can not be embarrassed, crying, can laugh.

After a short silence, Liu Chen couldn't feel disgusted with Yuan Zheng, and said, "I allow you to declare to the outside world that you have revised the third draft for Yinba. ”

"Thank you. Yuan Zheng immediately understood.

Being able to revise a few drafts of copy for a large company also shows a kind of strength, otherwise you won't even have a chance to revise!

Yuan Zheng said two more words of thanks and hung up the phone, sitting at the small desk, and the other brothers sat around and waited anxiously.

"Boss, how's it going?

"This time it's definitely hanging, there's no reason to refuse. ”

"Is this kid a hindrance and doesn't want to match us? ”

"I definitely want some benefit. ”

It's just that these little brothers talked about it for a moment, Yuan Zheng adjusted his mood, waved his hand and said: "Don't guess, Mr. Gong affirmed our copywriting, and finally handed it to the big boss of Yinba, just now he personally called, although he didn't pass, but ......"

He repeated what Liu Chen said just now, just adjusted the order, but said that these hairy young men were enthusiastic, it was originally a failed and frustrating thing, but they all seemed to be beaten with chicken blood.

"Therefore, everyone's efforts are not in vain, there is always a return to pay, our copywriting was almost adopted by Yinba, what does this mean? Our company's design ability is not worse than any 4A, okay, everyone hurry up and get rid of the small case that was picked up during this time. ”

Yuan Zheng is undoubtedly a very qualified boss, and he has mobilized the enthusiasm of the big guys, but he is very unwilling in his heart, and a sour feeling of envy. (To be continued.) )