Jiang Ran glanced at Liu Liwei and was noncommittal about the plan he proposed, but continued to ask: "Do you want to adapt this case, do you have a specific plan and plan?

Hearing Jiang Ran's question, Liu Liwei glanced at Yu Yunkang, and then said: "The reason why this case has caused such a big sensation in society now is that a large part of it is willing to be because of the rumors of human meat barbecued pork buns. ”

"So, we found director Yu Yunkang, hoping to adapt this case into a bloody thriller. Of course, in the process of adaptation, we also intend to draw on the techniques of Chainsaw One to reconstruct and improve the reasoning and suspense of the story to increase the watchability of the movie. ”

Jiang Ran nodded, basically agreeing with Liu Liwei's point of view in his heart, "In this case, I have no opinion on your plan for the time being." After you go back, you will first make a specific project plan, and then we will discuss it in detail. ”

"Okay! Mr. Jiang. Liu Liwei said happily.

Jiang Ran nodded, then looked at Yu Yunkang, and said, "Director Yu, you finally came to my crew once, and I arranged for someone to take you around, and also helped me give advice." ”

When Yu Yunkang heard this, he glanced at Jiang Ran and Liu Liwei, and knew that Jiang Ran was deliberately supporting himself and had something to talk to Liu Liwei.

"Okay!" Yu Yunkang naturally didn't want to be bored, he stood up very consciously, and said with a smile: "I just took the opportunity to learn from Mr. Jiang." ”

Jiang Ran smiled, then got up to open the door and shouted to a staff member outside the door: "Ali, come over and take Director Yu to take a look in the crew." ”

"Okay, Mr. Jiang. A young man ran over with a smile, "Director Yu, please come here!"

"Then Mr. Jiang, Mr. Liu, I'll go out for a walk first!" Yu Yunkang said to Jiang Ran and the two of them, and walked out with the staff.

Jiang Ran waited until Yu Yunkang walked away, then closed the door and sat down again, glanced at Liu Liwei, and said: "Your film and television company must now strengthen the autonomy and independence of its work in the future, and the management mechanism needs to be strengthened." ”

Glancing at Liu Liwei, who was a little confused, Jiang Ran continued: "Just like the project I just said, since you think that this project has a start, and it also has a basic direction after the project is established, then why don't you just set up the project? Even if you want to ask for my opinion, you should first come up with a specific plan and plan." ”

"Obviously, on the one hand, you lack self-confidence and autonomy, and on the other hand, you lack modern management mechanisms and rely too much on my judgment. ”

When Jiang Ran said this, he glanced at Liu Liwei, who was about to speak, and waved his hand directly and continued: "You all believe in my judgment in film and television production, which I can understand. But I can't keep an eye on the film and television production of the film and television company all the time. ”

"We have a relatively small number of productions per year, and I may be able to watch them, but if there are more projects in the future, how can I have so much time to care about every work of the group company. ”

"Therefore, I hope that our film and television company will come up with a perfect feasibility review system as soon as possible in terms of film and television production and project approval, so as to comprehensively review and monitor all the company's film and television projects, so as to reduce dependence on me. ”

"Yes! Mr. Jiang said yes. Liu Liwei said curtly.

Jiang Ran glanced at him, and then said: "Our group has now established a relatively complete market research and analysis mechanism, and your film and television companies must make good use of these resources in terms of film and television production, project approval, and review system construction, and communicate more with Jiang Wei and their distribution companies." ”

"I see, Mr. Jiang. After I went down, I communicated with Jiang Wei and established an effective docking mechanism with them as soon as possible to deepen our production efficiency. ”

Jiang Ran nodded, and then said to Liu Liwei: "I hope that the project review mechanism of your film and television company can be established as soon as possible, and you must take this matter as the focus of this year's work." ”

Hearing Jiang Ran once again emphasize the establishment of a review mechanism for project approval, Liu Liwei finally realized the importance of this matter, nodded cautiously, and said, "Mr. Jiang, don't worry. After I went back, I immediately organized the company's management to discuss this matter and build a reasonable project review mechanism as soon as possible. ”

Jiang Ran nodded, "In this matter, you can't just discuss it with the management, but also ask for the opinions of the company's directors, and give full play to their role in the future review." ”

"Of course, in an environment like Hong Kong, we can't rely on a review mechanism for everything, for example, directors at different levels, and we should have different review standards for their projects. ”

"Just like in the production process of our project, directors at different levels should have different degrees of creative freedom and voice. ”

"I see, Mr. Jiang. Liu Liwei nodded and replied, "In the process of establishing the audit system, I will definitely consider this aspect of the problem." ”

Jiang Ran nodded and continued: "Okay! Let's talk about this review mechanism again. I hope that in the future project review process, you should have a clear goal and positioning of each project before the project is established, and then combine the market research and analysis mechanism to reduce the risk of each project as much as possible. ”

"Of course, by risk I don't just mean profit risk, but risk for different project objectives. Because as a group company, your film and television production sometimes needs to consider not only short-term profits, but also long-term market planning. ”

Jiang Ran glanced at Liu Liwei when he said this, saw that he was listening attentively, and then continued: "In my opinion, our film and television projects can be divided into three types, the first one is naturally a project for the purpose of commercial profit, which is the basis for the healthy development of our company. ”

"Needless to say, the purpose of this kind of project is naturally to make more profits, which is the so-called commercial film, for this kind of project, everything should revolve around this goal in the process of project establishment and production. ”

"Before the project is established, there should be a relatively clear market expectation and positioning, a specific audience for the group, and then according to these requirements combined with market research to formulate a project plan, and then conduct a comprehensive evaluation to ensure the completion of the profit target as much as possible. ”

"In addition to commercial films, as a large entertainment company, in order to improve the brand and influence of the group company, and enhance the popularity of the cast and crew in front of and behind the scenes, our requirements for film awards naturally cannot be relaxed. ”

"For such award-winning film projects, we will naturally have different implementation standards from commercial films in the process of project approval and production. ”

"For example, the award for the film should be as clear as possible, because the criteria for judging different film awards are not necessarily the same, and we should be targeted in the process of project establishment, production and even post-public relations and publicity. ”

"The last kind of film, which is neither for short-term profit nor for the purpose of winning awards, is to expand the type of film made by the group and the company, and it is a project that exists for the purpose of long-term market development and profit. ”

"For such a film project, our standards are naturally different in the process of reviewing and approving projects and production. For example, we now lack historical movies, animation movies, science fiction movies, and so on. ”

"These genre films that are temporarily missing from the market should be treated with a pioneering and experimental vision, and should be aimed at long-term market cultivation, rather than just limiting our vision to short-term profits. ”

"We should have one or two of these extended and experimental films every year, which on the one hand can give us more talent, and on the other hand, it can also expand the market of our entire group and company, enhance the attractiveness of our group to audiences with different preferences, and increase the market share of the group and the company. ”

……