The price of auto parts is generally higher than the price of parts in the whole vehicle, and Jiang Hui feels that it is not simply caused by the "black heart" of the manufacturer. After the replacement of spare parts proposed by the 4S shop to the manufacturer, the manufacturer needs to dispatch manpower and material resources for packaging, storage, sending and other work in the process of sending parts, and the dealer needs to occupy the inventory and carry out unified maintenance, so the retail cost of auto parts is generally higher than the price of parts in the whole vehicle. However, it is still a blank in the industry for how much the zero-integer ratio is appropriate, and in developed countries where the automobile market is more mature, the zero-integer ratio of about 300% is a more common level.

After chatting with Wang Zhenguo for a while, Jiang Hui hung up the phone and began to be busy with other things of the Guanghui Group. The school's intranet, Meituan, Tudou, and YY live have all entered a new development channel, and the number of Guanghui Pay users is also increasing. Although sitting on a 60% stake in Facebook, Korn Glory Investment can live a very prosperous life without doing anything, but this is not Jiang Hui's style. Jiang Hui has asked Liu Chujing to find a headhunting company to help find the deputy general manager of Guanghui Investment. Douban and Autohome are still in the early stage of development, and they still need to precipitate for a while before they can usher in a leap. As for Glory Games, it is enough to do a good job in the development of "Honor of Kings" and "League of Legends" arranged by Jiang Hui before this year, as well as the internationalization of existing games.

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The name of the first 4S store of Wangjiang Automobile Sales Co., Ltd. can be said to be very vulgar: the imperial capital Wangjiang Audi store.

On the day of the opening ceremony, Jiang Hui called Tang Minghua, Lu Yang, He Ling, and took his secretary Liao Yun to the store together. It is not only to participate in the opening of a new store as a classmate, but also to purchase vehicles as a customer. Under the leadership of General Manager Shi Yi, Autohome under the Guanghui Group specially dispatched several elite soldiers to support the event. The boss's 4S store is about to open, and they can't afford not to pay attention to it.

The opening ceremony was arranged more grandly, Wang Zhenguo invited the resident singers of several bars to perform live, which was introduced by Lu Yang, who had been a resident singer in the bar in Shichahai for a period of time. At the same time, Wang Zhenguo also found a dance team full of beautiful girls to dance.

After a period of warm-up, Wang Zhenguo took the stage and began to preside over the opening ceremony of the imperial capital Wangjiang Audi store.

"Good morning!

First of all, on behalf of the 43 colleagues of the company, please allow me to express my warmest welcome and heartfelt thanks to all the guests who came to the celebration today!

The building in front of you is the fourth standard sales and service store of the Audi brand in the imperial capital area. With an investment of 10 million yuan, it covers an area of 2,000 square meters, with a construction area of 1,500 square meters, and has international standard functions, image and hardware facilities.

……

Let us greet visitors from all over the world with fire-like enthusiasm, and use our fire-like high fighting spirit to write the future and create the glory of Wangjiang Audi tomorrow!

Thank you!", Wang Zhenguo's brief and inspiring speech won bursts of applause.

Next, the vice president of the Automobile Association, the head of the Audi sales department and others were invited to the stage to speak one by one, and then there was a performance, interspersed with the customer's delivery ceremony.

In addition to the 14 cars ordered by Korn Ferry, there were also orders from six or seven other customers, and the sales on the opening day were not bad.

After the morning ceremony, most of the guests left. In this event, Wang Zhenguo also invited the main automobile media in the imperial capital. After the ceremony, the reporters stopped for a while to take photos, and then left the venue with the "car and horse fare" and introduction materials prepared by Wangjiang Audi Store. The next day, reporters will naturally publish a long or short press release or advertorial on their own website to help introduce the opening of the 4S store. The "car and horse fee" issued by Wangjiang Audi store is equivalent to the release fee of the advertorial, which can be regarded as worth the money.

Sure enough, starting the next day, the website of the invited reporters began to report on the opening ceremony of the Imperial Capital Wangjiang Audi Store.

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Aika Vehicle Report: On August 10, the sun was shining, the weather in the imperial capital was still very hot, and the northern Volkswagen Imperial Capital Wangjiang Audi 4S store located at No. 34 Asian Games Village Road was grandly opened. Leaders of Audi and Wangjiang Automobile, as well as many media and contracted customers of the store attended the opening ceremony and witnessed this historic moment.

The store is invested and built by Wangjiang Automobile Sales Co., Ltd., designed and built in strict accordance with Audi's global unified standards, and is a modern 4S store integrating vehicle sales, after-sales service, parts supply and information feedback, with advanced supporting facilities. The layout of the exhibition hall, maintenance workshop, leisure area, customer service center and other service areas is reasonable, reflecting the business philosophy of "establishing a brand with quality" everywhere.

With the flowers, the leaders of the Imperial Wangjiang Audi 4S store, the mainstream media, and the car buyers witnessed the historical moment when the Imperial Wangjiang Audi Store set sail, and the camera and the hearts of everyone on the scene recorded this beautiful moment. The Imperial Capital Wangjiang Audi 4S Store said that it will provide a better service experience for the majority of Audi car enthusiasts and create a legend of Wangjiang Audi......

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Pacific Vehicle Report: On August 10, 2004, the opening ceremony of the Audi 4S store in Wangjiang was held in the exhibition hall of the Audi 4S store at No. 34 Asian Games Village Road. On the opening day, the Audi 4S store arranged a wealth of performances, food and drinks, and more generous prizes with lucky customers!

Let's reminisce about the lively scene at the event site!

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Autohome reported: On August 10, 2004, the imperial capital Wangjiang Audi held a grand opening ceremony in the exhibition hall. On that day, hundreds of car owners and media witnessed this glorious moment.

The imperial capital Wangjiang Audi is located at No. 34 Asian Games Village Road, covering an area of more than 2,000 square meters, with smooth roads and convenient transportation. Adhering to Audi's latest "dynamic", "asymmetrical" and "fully transparent" design style, Wangjiang Automobile builds an urban exhibition hall that represents Audi's latest global unified service image, which not only provides consumers with a noble and pleasant car buying environment, but also brings a unique experience of Audi brand culture.

Wangjiang Automobile Sales Co., Ltd. was established in 2004 and is the fourth authorized dealer of the Volkswagen Audi brand in the imperial capital area. Imperial Wangjiang Audi Store is a franchise store integrating vehicle sales (Sale), spare parts Sparepart, after-sales service and information feedback (survey).

The Imperial Wangjiang Audi 4S store has the original German maintenance and testing equipment and the most advanced maintenance, processing and painting technology, and has a green channel for fast repair. Skilled workers and sales personnel receive professional training from Audi, follow Audi's global high standards, strictly follow Audi's pre-sales and after-sales service management model, and carry out high-performance data management of customer files, maintenance progress and parts inventory through a modern data networking system, so as to provide customers with Audi's full line of products such as car sales, maintenance, original parts, after-sales service, information feedback and other services......

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(End of chapter)