Chapter 172: Pioneering

Jiang Ran stayed in the theater all day today, and when the last screening in the evening was over, Jiang Ran's heart finally fell slightly.

Because the theater was rented by Ran Feng, so for a whole day, the theater almost became a special show for "Chainsaw", and today the movie was screened on two screens in the theater, a total of eight shows, and the average attendance rate was about four floors.

Don't underestimate this data, there are so many screenings in a theater, and the attendance rate will definitely decline, and "Saw Horror" can still reach an attendance rate of about 40%, which is already a very beautiful data.

"Mr. Jiang, the investigation report has been sorted out. "Ah Chang has not had a smile on his face since the morning today, and after yesterday's bleakness, the situation has finally improved today.

"How is it?" Jiang Ran's face, which had been tense for more than a day, finally showed a smile.

"A total of 436 people participated in our survey, and these people were all viewers who had watched the film in its entirety. Among them, about 100 people said they liked the movie very much, more than 180 people said they liked the movie, and about 70 or 80 people thought the movie was average, and the rest of the audience gave the movie a bad review. ”

Ah Chang reported here and concluded: "In general, these audiences who have watched the movie in its entirety are almost all restricted movie fans, and they are the main potential consumers of our films, and most of them agree with our films. ”

When Ah Chang reported to Jiang Ran, Alexander, the manager of the theater, also answered the phone from his immediate boss.

"Alexander, it's not working time. Alan Johnson, the theater manager, could feel the displeasure in his voice, even through the long phone lines.

"I'm sorry, Mr. Johnson. But I have a situation here, and I have to report it to you. ”

"Oh! Hope is good news. Mr. Johnson said flatly.

"Mr. Johnson, you know, my theater was rented by the Hong Kongers to show their 'Chainsaw,' and we had eight shows today. ”

"Oh! that's crazy. I remember yesterday they had very poor grades, why do they regret renting the theater now? I don't say yes, I'm a person who abides by the spirit of the contract. Mr. Johnson said with a sense of humor.

"You may be disappointed, Mr. Johnson. Today, "Saw Horror" was released eight times, and the results have rebounded significantly, with a total box office of more than 15,000 dollars. Alexander's words slightly swept Mr. Johnson's excitement.

Moreover, Hong Kong people did their own questionnaire surveys on the film, and more than seven layers of viewers gave the film a satisfactory score. So I think this film has a lot of potential in the restricted genre, and maybe we can consider bringing in and showing this film. ”

Mr. Johnson did not flatter his not-so-brilliant humor this time, and asked in a solemn voice: "There is nothing wrong with their questionnaires, is it? ”

"Don't worry, sir. Although these questionnaires were organized by them, most of the people who operated in the middle were my people, and I personally participated in the final statistics. Alexander assured Alan Johnson.

"If that's the case... Well, tomorrow you help me make an appointment with their principal, and I want to talk to them about cooperation. Alan Johnson instructed Alexander.

"Yes, sir, as you wish. ”

When Jiang Ran returned to the hotel, Jiang Wei and other people who organized the free screening of the university had already come in advance.

"How is it? Today's screening at the University of California went well, right?" Jiang Ran asked with a gentle smile on his face.

When Jiang Wei saw Jiang Ran's expression, he knew that the screening results of today's movie should be good, "It's very smooth, Mr. Jiang." ”

The next day, the rhythm of work still repeated the pattern of yesterday, but as soon as Jiang Ran arrived at the theater today, Alexander found him.

"Hello Mr. Jiang! Mr. Johnson of our theater chain wants to talk to you about the cooperation of "Chainsaw", I wonder when you are free today?" Alexander's question was full of superiority and even slightly rude.

However, Jiang Ran didn't care about this, "Mr. Li, hello! I'm very glad that Cobb Cinemas is interested in the movie "Saw Horror", you know, I don't have anything specific, I am free to meet with Mr. Johnson at any time." ”

In this way, with the willingness of both parties, Jiang Ran and Jiang Wei came to the Cobb Cinema Line again that morning and met Mr. Johnson.

This time, the negotiations between the two sides were much smoother than the previous one, and Cobb and Johnson never put forward such harsh conditions as last time in the face of the results of Burning Maple Shadow.

The two sides reached an agreement that from Halloween, the Cologne Cinema Line began to participate in the screening of "Chainsaw", providing ten theaters for Burning Feng in advance, and Burning Feng could get six percent of the box office in the first two weeks.

After Cobb Cinemas participated in the screening of "Chainsaw", Ran Feng began to increase the publicity of the film, and film critics' comments on "Chainsaw" began to appear in major media reports, and the movie was taken out again in the screening room of California State University, but this time it was much more powerful than the previous small-scale and large-scale reports.

On October 30th, "Chainsaw" did not decline because of Sunday, and even because of word-of-mouth and publicity, the box office on this day reached a total of 20,000 US dollars.

Since November 1, "Chainsaw" has been screened in ten theaters in North America, and because of the weekday, the cumulative box office on that day is only 70,000 US dollars.

On Tuesday, the effects of the expanded publicity for "Saw Horror" began to show, with a slight increase in the day's results, with 11 theaters grossing a total of $100,000.

In the next few working days, the box office performance of the film stabilized between 80,000 and 90,000 yuan, and a total of 350,000 US dollars was earned in four working days.

On Friday, Ran Feng reached a cooperation with two theater companies, and the number of theaters in North America increased to 120.

That week, in three days over the weekend, they earned $1 million, $1.34 million, and $1.21 million at the box office, respectively. At the same time, the film began to have a certain influence in North America, and the comments in the media gradually increased.

"This is a very characteristic Hong Kong film, which lets us know that there are other movies besides Oriental kung fu. The New York Times said of "Saw."

"This is a bloody film that extremely challenges the limits of human psychology, and the director tries to explore the meaning of life with extremely bloody and cruel shots. "USA Today" also gave the film a very small review space.

……

After three days of good results over the weekend, the size of the film's release was expanded again, and from the first working day of the week, the number of films released in the United States increased to 500.

The increase in the scale and influence of the film's release naturally led to an increase in box office results, and in four working days of the new week, "Saw Horror" grossed a total of $4.8 million at the box office.

Over the course of three days over the weekend of this week, Saw again earned more than $4.3 million. However, it was also the best week for the film.

In the new weekday, "Saw" saw a massive decline at the box office, and in the whole seven days of the new week, "Saw Shock" only made $3.7 million at the box office. After that, the film was released for another ten days and grossed $1.2 million.

So far, the movie "Chainsaw" began to be painted in North America, and the movie was released for a total of 34 days from the earliest point to the final picture, with a cumulative North American box office of nearly 18 million US dollars.

This achievement can be said to be a unique victory for Ran Feng, in the box office of 18 million US dollars, Ran Feng can share about 10 million US dollars, excluding about 2 million US dollars in publicity costs, Ran Feng made a total profit of 8 million US dollars, that is, more than 60 million Hong Kong dollars.

And that's not even counting the post-production tapes of the film, TV on demand, and other revenues outside of North America. It is conservatively estimated that the benefits that "Chainsaw" will eventually achieve for Ran Feng can definitely exceed 100 million Hong Kong dollars.