Chapter 517 - The Blind 'Vintage Wine'

If it is strictly in accordance with the standard of 'vintage liquor', then it can be said that no liquor in the Chinese liquor market dares to say that it is a real 'vintage liquor'!

However, when you see more 'vintage liquor' in the market, there are almost more 'vintage liquors' than ordinary liquor, and if you don't write '10 years', '20 years' or '50 years' on the wine box, you are embarrassed to take it out and sell it.

And this phenomenon is no exaggeration to say that this is a blatant deception of consumers by Chinese liquor companies.

Of course, there is a saying: 'Our vintage liquor is blended, and blending is a legal means of production.' Foreign wine also has to be blended, isn't it?'

That's true, but you don't look at it, how do you do it? Do you do it according to the standards of foreign wine blending?

There is also a difference between a liquor factory and a liquor factory, some manufacturers have a conscience and give you a 20% old wine and 80% new wine, well, it can't be more, people say, no matter how much it 'affects the taste'; those who have no conscience, a drop or two of the old wine in it, are also 'vintage wine'; as for those who simply sell new wine as old wine, there are countless more!

Moreover, unlike the blending of foreign wine, after the old wine is mixed with the new wine, the production year is according to the new wine year, while the production year of the old liquor is according to the old wine after the old wine is mixed with the new wine. As for those old wines that are less than the year, then only God knows that you don't know and I don't know, anyway, people are promoting it like this.

However, this so-called 'vintage wine' has too many loopholes after all, so some wineries have come up with a new concept of 'old wine', and this time they will not make a fuss about the wine, but on the cellar.

What winery doesn't have an old wine cellar? Sixty-year-old wine cellars are considered young, and hundreds of years old. Well, the wine produced in the cellar directly for many years is even more historical.

Isn't this a?

There is a winemaker in Xiao Peng's hometown, who has been making and selling wine since his ancestors, not to mention how difficult the wine is, after all, it is for the ordinary people, and cheap is the last word. But the wine cellar is more than 100 years old! What can change the wine that comes out? It should be as bad as it is unpleasant!

If the garbage is left for a thousand years, is it still garbage?

The most common vintage on the market is a '10-year wine', right? But if the wine is all made for 10 years, the cost to the distillery is sky-high!

For example, if a distillery only leaves 10,000 tons per year (this is the output of a medium-sized wine company), then its static inventory must be maintained at least 50,000 tons!

The production of one ton of wine takes about 10,000 yuan, and 50,000 tons is 500 million yuan. Do you ask a medium-sized distillery to put 500 million yuan of capital in the treasury for 10 years?

Large wineries have to accumulate more funds for wine storage!

Moreover, high-quality liquor pays attention to nine times of steaming, eight times of adding koji, eight times of accumulation saccharification, eight times of fermentation in the pool, seven times of taking the wine, and then it can be transferred out of the cellar for three years.

In the Chinese market, it is not surprising to drink 'vintage wine' with edible alcohol and flavor and water, how can a small distillery be so serious about producing a good bottle of wine?

And as long as the blended liquor, there will definitely be additives, once upon a time, the famous 'drunkard' liquor, let a plasticizer scandal, directly smashed can't turn over.

In fact, the plasticizer problem of 'drunkard' wine is not an isolated case, but a scapegoat for the entire industry. It is no exaggeration to say that as long as it is a blended 'vintage wine', it has this thing in it! And the better the blended wine, the more this thing is in it, and the more it is a drop or two or simply a new wine and an old wine, the less this thing is there!

Why?

If there is no plasticizer, the blended wine will be left for a long time, and the new wine and old wine in it will be separated up and down. As soon as consumers drink it, good guys, the upper part of the wine is like water, and the lower half is drinking alcohol and flavor, isn't this Nima smashing the brand?

And plasticizers solve this phenomenon.

And the use of plasticizers also has the advantage, that is, to increase the viscosity of the wine, so that a glass of wine poured into the glass to see: hanging glass! It is really a good wine! Then consumers are willing to pay this money!

The most fatal thing for human beings is that it will interfere with endocrine, affect biogenesis and development, and cause infertility, which is fatal。。。。。。

There is also part of the reason why baijiu is not popular in the world. Because the country does not have the industry standard for 'vintage liquor', the extremely popular vintage liquor in the Chinese market is basically not seen on the world stage, and even if it is seen, the price is not as exaggerated as in China.

Because he can't export according to the 'vintage' standards of the foreign wine industry!

It is precisely because there is no industry standard that any winery in China dares to mark the trademark of 'vintage wine' on its own wine, and it is not surprising that a winery that has been in operation for two years produces a '20-year' vintage.

There are many kinds of distilled liquor in the world, but liquor can only be played in the Chinese circle, in addition to the taste, this is also an important reason------ you don't have formal scientific standards in China, you let those poor foreigners accept it? Isn't that a joke? Find out dozens of questions for you every minute!

To say a little more speechless, if consumers take out a bottle of liquor, if they want to test whether the finished liquor is pure grain solid-state fermentation or adulterated with alcohol or flavors and fragrances, even today, no domestic testing agency can detect it!

It's not that there is no such scientific and technological means, but because the state has not promulgated this basis, and all testing institutions need a basis for testing.

In other words, if consumers buy baijiu and want to detect whether the actual quality of the liquor matches the label, it is basically impossible to do so.

In fact, the state has relevant technical standards and regulations for the blending of liquor, but there are no mandatory production standards and regulations for 'vintage liquor', which also creates a situation where this 'vintage liquor' is flying all over the sky.

Do you think foreigners can accept such an ambiguous 'vintage wine' that even the winery itself can't understand?

So why are vintages everywhere now?

The reason is simpler, it is two words: one is 'name' and the other is 'profit'.

The former is easy to say, as soon as you hear the 'vintage wine', this wine will instantly rise up and have a history! Especially for miscellaneous wines, I especially love vintage wines, just to make people feel that this wine is a famous wine with a history and years.

But what is the truth? Many of these wineries don't make sake at all!

They buy the raw liquor from a large liquor-producing province such as Guizhou in Sichuan, add edible alcohol to it, and blend it to become a 'vintage liquor'. There is also such a strange phenomenon in China: there are edible alcohol factories and flavor factories near many winery dense areas, and the production here is directly sold next to it, saving transportation freight.

For example, in Luzhou, the consumption of edible alcohol alone will reach 300,000 tons a year, and all these sources of edible alcohol are local edible alcohol factories in Luzhou。。。。。。

As for 'profit', it's even more terrifying. Thanks to the unremitting efforts of all the distilleries in the country, the concept of vintage liquor has become deeply rooted in the hearts of the people, to what extent? At present, the sales of Huaxia's 'vintage liquor' have exceeded the sales of ordinary brands! A bottle of '50-year-old' Moutai is more than 30,000 yuan, and a bottle of '50-year' Wuliangye is more than 20,000 yuan, which is simply a money-grabbing thing!

The wine is still the same wine, and if the word 'vintage' is added, the price will rise several times or even dozens of times! In the face of such a large profit, any winery that does not hype up the concept of 'vintage wine' is a fool.

Anyway, in this world, as long as the commodities are divided into grades, they are all for the same purpose----- making huge profits! No matter what kind of commodities are! As long as they are graded, no matter what sky-high prices of cigarettes, vintage wine, or high-end tea, they are all self-hype and deceive consumers.

It is said that 'wine is good for aging' and 'aging wine', and in people's cognition, the longer the liquor is left out, the richer the aroma of the liquor, and the more mellow the taste. But in fact, pure aged wine is not very good. Many of the 100-year-old wines that have been unearthed by accident end up in water! The flavor of vintages comes more from the recipe of the base wine and additives.

This is the direct manifestation of spending money to buy sin!

But then again, how many people buy such high-end liquor for their own drinking? Isn't it for gifts? Although there is an old saying in Huaxia that it is called 'courtesy is light and affection is heavy', but if you really give a gift, try to give a 'light gift'? It is strange that you can achieve the purpose of gift-giving.

To borrow a line from the movie "Big Names", when it comes to gift-giving, 'don't ask for the best, but ask for the most expensive'! With the existence of these unjust bosses, the distillery will never be bad and have no market.

This is the so-called Zhou Yu beating Huang Gai------ one is willing to fight, the other is willing to suffer.

Luzhou Old Liquor Industry, which was established in 97, dared to launch the "old cellar", "collection" and "cellar" of "fifty years" and "one hundred years", such things are countless in China, and not only no one has stopped them, but has been regarded as "marketing model" and "promotion master":

Today you 'accidentally' dig up a batch of 'old wine' that has been 'cellared' for hundreds of years, and tomorrow I find a 'wine cellar' that has been 'sealed' for hundreds of years, and then all kinds of fake auctions make news, and then the price of this brand of wine becomes sky-high。。。。。。

Xiao Peng is indeed not bad for money now, but he is not willing to be the wronged boss! Spend a high price to buy himself a plasticizer to drink?

Drinking it yourself is not a gift, we don't need that face。。。。。。 'Safety first' isn't it?

Yang Meng nodded, signaling that he understood. Suddenly he remembered a question:

"No, Brother Peng, you have kept all of us busy, what about you? What are you doing yourself?"