Chapter 310 Chain Store and Wang Xiuyan's Ambition
On the first day after Li Liang's holiday, Li Meng found his younger brother Li Meng.
"Ryoko, you're on vacation now, are you free?"
"Sister, what's the matter?"
"Isn't it the same thing you told me last time about opening a chain store?" Li Meng said.
"Sister, have you trained the right new employees?"
"Hmm!" Li Meng nodded, "There are two suitable ones now, one is my former colleague in the hospital, and the other is my classmate and Zhang Meng!"
The two employees trained by her sister Li Meng are a man and a woman, the woman is a former colleague of Li Meng in the People's Hospital, and the man is a former junior high school classmate of her and Zhang Meng. The two of them, Li Meng plans to arrange them to Suichuan County and Qian'an County, which both belong to the Gangshan region. Suichuan County and Qian'an County are both in the south of Hekang County, of which Suichuan County is located in the southwest, and Qian'an County is located in the south.
These two employees, the man's name is Sima Feng, and the woman's name is Zeng Xiaoxiao. Sima Feng is 20 years old this year, the same age as Li Meng and Zhang Meng. Zeng Xiaoxiao is 21 years old this year, one year older than the three of them.
"Sister, how did you arrange it?" Li Liang asked, "A girl, whether she goes to Suichuan County or Qian'an County, is a little uneasy!"
Since the beginning of this year, public order in society has become more and more bad, and Li Liang has often heard his classmates mention that so-and-so has been blackmailed outside the school again, and that so-and-so's brother has been knocked with a few sticks in a fight with others!
"I think about it this way, my grandmother's family is from Qian'an County, and she has two uncles who live in Qian'an County now, and I want to arrange her to Qian'an County, and as for Sima Feng, I want to arrange him to Suichuan County!"
"Sister, isn't it a lack of concentration to open two stores at the same time?" Li Liang muttered, "Or concentrate manpower first and open one first." When this one's business development is stable, we will open another one!"
Li Liang's suggestion is an old saying, for Li Meng, she initially opened her own store, almost always with the support of her family. Whether it is the decoration of the store or the purchase of equipment, Li Liang and his parents have come forward to deal with it, and what Li Meng has to do is almost to learn photography skills in Gannan City, and then come back to enjoy a store that has already been renovated! It can be said that as far as opening a store is concerned, Li Meng's strength is to teach the skills of taking pictures, not to give guidance on opening a store.
Li Meng listened to his younger brother's words and said, "I originally thought about it this way, but Zhang Meng said that he would simply let me open two at the same time!"
Li Liang smiled: "Brother-in-law, he's anxious for you!"
Since Li Meng and Zhang Meng got engaged, Li Liang often called Zhang Meng his brother-in-law!
Li Meng is also used to listening, and she is not embarrassed!
"Sister, it's easy to open a new store, but management will be a big problem for you!" Li Liang said.
"What's the problem?" Li Meng asked.
Li Liang casually gave two examples: "For example, your store is opened in another county, and you don't usually manage the store. How are you going to manage the money collected in the store?"
"Of course, let her make a passbook in the bank and deposit it every day!" Li Meng said.
That's what she's doing now, almost every day or two, she regularly goes to the bank to deposit her business money, and doesn't leave too much cash at home or in the store.
Li Liang shook his head and said, "Sister, what you think is too simple! If an employee earns 30 yuan today, but he only deposits 20 yuan for you, how are you going to supervise?"
In the absence of a monitor, it is really not as simple as Li Meng thought to supervise a chain store dozens of kilometers away!
Li Meng listened to this question from his younger brother Li Liang, and reluctantly argued: "Liangzi, Xiaoxiao and Sima Feng are very familiar with us, so they shouldn't do such a thing!"
Li Liang shook his head: "Sister, it's not a question of whether they are familiar with you or not, whether the relationship is good or not, but a question of forming a system." There are thirteen counties in our Gangshan area, and you will have to open more stores in the future, so every time you open a store in the future, you must first find an employee who is familiar with you?"
Li Meng came to her senses at this time, and she said: "Liangzi, you are right, since you have taken these problems into account, help my sister think of a way!"
This is the reason why Li Meng found her younger brother Li Liang today, she wants to open a store in another county, and now she has two conditions. One is capital, the other is an employee who understands photography technology, and then when it comes to the operation and management of the store, Li Meng is still half-witted.
"Okay, sister, you give me a day. I'm going to think about it today and come up with a few articles. In the evening, you ask your brother-in-law to come to the house together, and I will discuss it with you!" Li Liang said.
"Okay, thank you for your hard work, my good brother!" Li Meng smiled.
After Li Meng and Li Liang finished talking, Li Meng went downstairs and went to the store to open for business, leaving Li Liang alone at home. The weather at the beginning of August in the solar calendar is very hot.
Li Liang opened the floor fan in the living room and blew hard at himself, but he still couldn't relieve the scorching heat!
He simply took off his short-sleeved shirt, wore only a pair of big pants, sat on the sofa in the living room, and buried his head on the coffee table writing the management system for his sister.
The store that my sister wants to open is actually in two forms in the future life. One is a chain store and the other is a directly operated store. For example, like SF Express and Deppon Logistics in later generations, they are the direct sales model, while the three links and one reach are generally in the form of chain franchise.
Directly operated stores and chain stores, these two forms, you can't say who is good and who is bad. The key is to see what stage of development you are in. For example, in the early days of SF, in fact, it also used the form of chains, and in 1996, SF began to get involved in domestic express delivery.
SF's express delivery is a "natural extension" of Shenzhen-Hong Kong freight, the initial products are basically Shenzhen-Hong Kong goods, the demand is growing rapidly, SF Express is like a sponge, crazy absorbing the ubiquitous nutrients of the express market. An old salesman who joined the SF team at the earliest recalled: "At that time, there were only a dozen people in SF, everyone gathered around Wang Wei, eating and living together, and the daily task was to run the market. “
Soon, SF Express started in Shunde and extended its network tentacles beyond Guangdong Province, and expanded to Central, Southwest and North China by replicating its business model to the Yangtze River Delta region.
Outside of Shunde, most of SF's newly built express outlets adopt the form of cooperation and agency. For each point built, a new company is registered. This form is similar to franchising, where the branches are owned by local franchisees and are connected to each other into a network. The heads of SF's outlets are the backbone of the company, and they hand over a certain amount of profits, leaving the excess. Surprisingly, until 2002, SF Express had no headquarters, only a large number of local companies such as Yangcheng SF and Pengcheng SF.
However, SF, which is a loose franchise in nature, soon ran into problems.
SF Express, which is bent on the market, has gradually increased its outlets and personnel, and the various areas that have been "contracted" have begun to form their own affairs. In some areas, employees only have their own managers, and they don't know that there is a boss of SF Express. However, the behavior of the person in charge of some regions is out of line and cannot be restrained, and the relationship with SF Express is becoming increasingly tense, and there is a tendency to form a princely separation. And individual people in charge who have too much power and influence even take the business away and do it alone. The reputation of the "Rat Club" began to spread quietly at this time.
The tough side of Wang Wei's personality began to come to the fore. In 1999, SF quietly began a nationwide power takeover operation.
Wang Wei's method of collecting rights is one-size-fits-all, and if you want to stay, all the property rights will be repurchased, otherwise you will leave. From using money to solve problems to settling all kinds of threats and intimidation, after two years of "rectification", SF's structure and the property rights of each branch have become clear. In order to firmly grasp all the assets that represent the right to speak in his own hands, even if he has followed him for more than ten years in entrepreneurship, Wang Wei does not give a penny of shares. It is said that in the process, he even turned away his father and sister, who used to work for the company.
In 2002, SF finally established its own headquarters after a major purge of personnel and a major change in its organizational structure. At this time, SF Express has completely become Wang Wei's "one-person enterprise" from top to bottom.
In his previous life, Li Liang once watched Wang Wei transform SF Express from a franchise to a direct sales model in his spare time. Surprisingly, this direct marketing model was quite successful.
Later, Liu Qiangdong's Jingdong Logistics has always adopted this direct sales model.
Frankly speaking, the better thing about the direct sales model than the chain franchise model is that the brand management is strengthened and the personnel efficiency is improved!
However, after repeated consideration, Li Liang felt that his sister was not suitable for either the direct sales model or the franchise form!
There is a premise of the direct sales model, that is, there must be modern communication technology as a means, and the headquarters can monitor the business of the subsidiaries and stores in real time; for example, some of the direct sales stores in later generations have monitoring of the whole store, and there are special management software for cashiering, purchase, sale and inventory, and the system can timely supervise how many things are sold every day and how much money each order is.
And this year in the early 80s, it is obvious that such basic conditions did not exist! The example that Li Liang just gave to his sister Li Meng is the embodiment of this situation!
However, if the chain model is adopted, it is not quite in line with the actual conditions, and it will also affect Li Meng's income. If you do the form of a chain store, then the most basic, Zeng Xiaoxiao and Sima Feng have so much early capital investment, to join Li Meng's "Meng Meng Beauty Photo Studio", it must be to pay a franchise fee first, and then prepare the store's leasing, decoration, camera and other equipment purchase, these things add up, is a lot of investment. What's more, if the business is not good after opening, there will be expenses for publicity! If Zeng Xiaoxian and Sima Feng do not have a certain economic strength, it will inevitably affect the income of their sister Li Meng!
In addition, even if they have enough capital to invest, what if their store is successful in the future, and they will no longer pay the follow-up franchise fee? At that time, Li Meng's follow-up income will not be able to continue.
So in the end, Li Liang thought about it and came up with a new idea.
That is the form of taking the branch company's shares!
To put it simply, these stores are still opened by Li Meng, but Zeng Xiaoxiao and Sima Feng can be hired as the persons in charge of the branches, and they can enjoy the right to a certain number of shares and dividends in the branches! In this way, Zeng Xiaoxiao and Sima Feng do not need to invest any funds, but they can be given a certain amount of shares and dividends, so that they can not only stabilize their hearts, but also give them certain benefits. You can eat enough, but you can't eat too much!
And one of the advantages of using this model is that Li Meng can transfer the heads of several stores every once in a while in the future, so that they will not be allowed to cultivate their own team in one place, which is convenient for the company's managers to effectively manage!
According to this line of thinking, Li Liang wrote a general framework for the location selection, decoration, opening, daily management and operation supervision, establishment of the financial system, and so on. The focus is on day-to-day management and operational oversight, as well as financial systems.
In Li Liang's setting, in the future, the photo studio branch opened by his sister will adopt the mode of one-to-one supervision of receipts, the number of negative consumables and daily deposits, and the daily operation supervision will be based on the corresponding receipts, consumables used and daily deposits.
In addition, it is supplemented by real-time audits every once in a while to ensure effective supervision of operation and management!
Of course, these methods will definitely not be able to eliminate 100% of the small actions of some employees, but at least it is the best way for Li Liang to think of!
In the evening, Li Meng really took Zhang Meng home for dinner!
Li Liang's family is now eating at night, and they are already a family of six!
Li Liang's family of four plus Zhang Meng and Wang Xiuyan!
After dinner, Li Liang called his sister Li Meng and brother-in-law Zhang Meng aside, and explained to them in detail what he had thought during the day.
After hearing this, Zhang Meng said with emotion: "Liangzi, no wonder your sister said that she must wait for you to take a vacation and let you help check it!
Li Meng also smiled: "Zhang Meng, my younger brother Liangzi is amazing, you don't know it!"
Li Liang's parents and aunt listened on the sidelines, and they also nodded secretly!
Wang Xiuyan said with great interest: "Mengmeng, how about I also go to your store to learn photography? When I learn, I will go to Gangshan to open a photo studio!"
"Okay, auntie!" Li Meng immediately agreed.
Wang Xiulan said: "Xiuyan, you are a girl's family, it is better to stay in the county!
"Eldest sister, you don't understand!" Wang Xiuyan looked longing!
Obviously, the changes that nephew Li Liang has brought to the family in the past two years or so have deeply changed Wang Xiuyan. She is no longer the rural girl in the countryside, in the past two years, she has been the deputy manager of the Wangkelai main store, and she has helped in her sister's supermarket for so long, for her future, what she wants in the future, Wang Xiuyan's heart is extremely firm!