Chapter 349: Pre-sale is not ideal (ask for subscription)
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As expected, the news of Matthew's proposal to Charlize Theron managed to squeeze most of the entertainment headlines the next day, with more than 2 million views on Yahoo Entertainment in just one day, and an exclusive video released in TMZ's breaking news section was even more sensational, with 3 million views in 24 hours.
Most people were wishing Matthew and Charlize Theron together.
Some media also broke the news that this was a well-planned propaganda hype, but it was not a mainstream voice and could basically be ignored.
And through a series of previous publicity and image building, the melon-eating audience is also happy to see these two people come together.
Many times, the general public only wants to believe what they want to believe.
This kind of propaganda method has been tried and tested repeatedly in the promotion of Hollywood films, and naturally there are reasons for its existence.
The day after the proposal, Matthew and Charlize Theron appeared at the Tiffany store on Rodeo Avenue hand in hand, and under the tracking and camera lenses of countless paparazzi, they purchased a pair of rings, which once again triggered speculation in the media that the two had confirmed their wedding date.
On May 4th, the attention of the entertainment media had just turned to the upcoming summer movie, and Matthew announced through his personal blog that he would hold an official engagement ceremony with Charlize Theron after the premiere of "Mr. and Mrs. Smith".
In an instant, he once again grabbed the headlines and succeeded.
In the following two days, as long as the relevant news became slightly less popular, Matthew and Charlize Theron always broke new news, and they always maintained a very high degree of topicality.
After all, Hollywood is a circle that can only survive by being talked about.
The more discussions, the higher the topic, and the greater the influence of the works of the stars and the starring actors.
"Mr. and Mrs. Smith" starring Matthew and Charlize Theron, even with it, has been constantly discussed and mentioned, and its popularity has obviously surpassed that of "Heavenly Dynasty", which will be released at the beginning of the summer season.
Taking advantage of this popularity, Dior and Mercedes-Benz successively released new advertisements endorsed by Charlize Theron and Matthew in early May, which also made the two who were already very highly exposed frequently appear in various media.
During this period of early May, the two received as much attention as superstars.
It is no exaggeration to say that Matthew and Charlize Theron have fully achieved the effect that one plus one is greater than two, or even greater than three.
Seeing that the publicity and hype related to "Mr. and Mrs. Smith" are in full swing, North American theaters have also opened an advance booking service for "Mr. and Mrs. Smith", and tickets for the first weekend of "Mr. and Mrs. Smith" can be booked in advance through the phone and the Internet.
Hollywood's Chinese Theatre also began selling tickets for its North American premiere ten days in advance.
While a significant portion of the film's North American premiere tickets have gone to the cast and crew, for example, sponsors and cast members, hundreds of tickets have been sold to the public.
With the opening of pre-sale tickets for the premiere of "Mr. and Mrs. Smith", there was a spectacle in front of the Chinese Theatre in Hollywood, and there was a long queue in front of the ticket window for both pre-sales, and the pre-sale line in front of "Mr. and Mrs. Smith", which will be released next weekend, was several times longer than the pre-sale line in front of "Heavenly Dynasty", which will be released this weekend.
These two big-budget commercial films released in the first two weekends of the summer season are in stark contrast in terms of publicity and promotion, "Mr. and Mrs. Smith" is vigorous, is the focus of media attention, and the general public is the object of discussion, while the publicity of "Heavenly Dynasty" basically does not leave too deep an impression, and the sense of presence is quite insufficient.
Even with the release of "Heavenly Dynasty" imminent, it is Matthew and Charlize Theron who dominate the entertainment media headlines most of the time.
On the eve of the release of "Heavenly Dynasty", TMZ broke the news again, saying that Matthew and the real estate agency bought the Beverly Hills mansion for a huge sum of $25 million after several rounds of bargaining as a love nest with Charlize Theron.
Later, Matthew and Charlize Theron confirmed this in an interview at a promotional event in New York, and successively revealed that their engagement ceremony will be held in their new home, and a certain number of guests will be invited to the engagement ceremony.
The Beverly Hills mansion that Matthew once saw was fully furnished, even the toothbrush was ready with a name brand, and he only needed to carry his bag to move in.
Returning to Los Angeles from New York, Matthew took lawyers and other professionals to sign a series of formal contracts with the real estate company, became the owner of the mansion within the fastest time required by law, and had the original nameplate removed and renamed Horner Manor.
Then, he contacted Liszt of the Red Penguin Company and handed over the engagement ceremony to Liszt and his team to organize, anyway, the cost of the engagement ceremony was borne by the crew of "Mr. and Mrs. Smith", Dior and Mercedes-Benz, and he did not have to worry about recovering the cost.
And it was agreed that after the engagement ceremony, the engagement video would be sold to TMZ, and one-third of the money received would belong to Matthew.
In this engagement drama, he and Charlize Theron, as the male and female leads, are also paid.
The Red Penguin Company is experienced in this area, and Liszt has had similar operations before, and in just one day, he came up with several plans, and Matthew and Charlize Theron finally chose the relatively simple one.
During this time, Matthew received a call from James McAvoy and Michael Fassbinder, who of course would not be absent from his "engagement ceremony", and James McAvoy asked to speak as the man's representative at the engagement ceremony.
Anyway, Matthew didn't have any relatives here, so he simply agreed.
There is another person, after hearing about the specific situation, he also found Matthew and wanted to be the man's representative.
When Orlando Bloom called, Matthew asked Liszt to bring someone to clean Horner Manor, which happened to be in Century City in Beverly Hills, and he was curious about Matthew's new home, Matthew simply asked him to come here directly.
"Magnificent house. Standing in front of the glass wall in the living room, Orlando Bloom felt like he had a panoramic view of all of Los Angeles, saying, "The location is also very good. ”
Matthew smiled and said self-deprecatingly, "The mortgage is also powerful. ”
Orlando Bloom turned his head to look at Matthew and said, "With your current box office appeal, at most two films will be paid off." He then took the initiative to change the subject, "I mentioned it to you on the phone, how did you think about it?"
"I'm so sorry, Orlando. Matthew was sincere this time, "Two days ago, someone asked me to be the man's representative, I'm British like you, you've met him, James McAvoy." ”
Orlando Bloom immediately remembered the British actor in "Black Hawk Down", who was a die-hard friend with Matthew at that time.
"It doesn't matter. He deliberately winked his eyes at Matthew, "I can wait for next time." ”
Matthew stuck out his finger and nodded at him, "There won't be a next time." ”
Orlando Bloom was completely mistaken, smiling and shaking his head, clearly not believing that Matthew and Charlize Theron would last forever.
Then, Orlando Bloom invited, "Do you have time? Don't forget to attend the premiere of Kingdom of Heaven." ”
"I'll definitely arrive. Matthew has received an invitation from Ridley Scott, and for the sake of Helen Herman and Ridley Scott's face, he will also go, "How can I be absent from your premiere." ”
Orlando Bloom sighed suddenly, "I have a bad premonition. ”
"What's wrong?" asked Matthew curiously.
He wasn't worried about Orlando Bloom finding his head, and Orlando Bloom became the male lead man of Kingdom of Heaven and had nothing to do with him.
"Have you noticed the pre-sale of Kingdom of Heaven?" asked Orlando Bloom.
Matthew shook his head, "No, I came back from the notice and have been busy setting up my new home. ”
"The pre-sale was not ideal. "Orlando Bloom isn't like a joke," the pre-sale for "Mr. and Mrs. Smith" opened more than a week later than the pre-sale for "Kingdom of Heaven," but the advance box office was three times that of "Kingdom of Heaven." ”
He didn't blame Matthew, but said, "The film's preview screening didn't have a good reputation, and I watched the preview screening, which was completely different from the version that Ridley Scott showed in the editing room." ”
Matthew thought for a moment and said, "I remember Ridley Scott didn't have the final editing rights, right?"
Orlando Bloom seemed a little angry, "Twentieth Century Fox thought that Ridley Scott's version was too long and too slow, and forced him to cut out about forty minutes of content, and the test release I saw was not the same movie as before." ”
Matthew sighed and said, "No way, Hollywood is producer-centric, and it's almost impossible for a director to get the final editing rights." ”
Ridley Scott said that a re-edited version of Twentieth Century Fox would ruin the film. Orlando Bloom was very disappointed, "It would also ruin me and Ridley Scott." ”
Matthew can't interfere in this kind of thing, not to mention that he has no cooperative relationship with Twentieth Century Fox, and even if there is, Twentieth Century Fox can't let an actor casually meddle in other large-scale projects.
Orlando Bloom apparently blamed Twentieth Century Fox for the poor presale results, and opened his mouth to scold, "Damn Twentieth Century Fox!"
A Hollywood A-list director like Ridley Scott often raises a series of problems if he interferes with his creation on a large scale and on a large scale.
Matthew also doesn't know what the people at Twentieth Century Fox think.
Orlando Bloom chatted with Matthew for a long time here, and it was determined that Matthew would attend the premiere of Kingdom of Heaven, and he attended Matthew's engagement with Charlize Theron, before he said goodbye and left.
Before Matthew and Charlize Theron moved into their new home, "Kingdom of Heaven" was released in North America.