In December 1984, Hong Kong's real estate industry, which had been languishing for more than two years, began to show signs of recovery, because there was already news that Chinese mainland and the British government had reached a consensus on the Hong Kong issue.

Although the official news has not yet been confirmed, in Hong Kong, a large number of reports in the media have begun to appear in this area recently, thus stimulating the recovery of Hong Kong's real estate industry.

There are signs of recovery in Hong Kong's real estate industry, which makes Hong Kong's suffering real estate companies excited, and Gui Zecheng, who takes into account the entire group's property in Ranfeng Group, is also very excited.

"Mr. Jiang, the property in the hands of our Ranfeng Group has appreciated by nearly ten percentage points in just over this month, and I believe that there will be a lot of room for appreciation in the future. ”

Gui Zecheng said with some excitement while standing in front of Jiang Ran.

Since 1982, Ranfeng Group has acquired real estate properties on two scales, and now has three commercial buildings and several shop floors, with a total value of more than 600 million Hong Kong dollars.

Now seeing that the real estate industry has begun to pick up, it has appreciated by ten percentage points in just one month, that is to say, Ranfeng Group has not done anything, and in the past month or so, it has increased its wealth by tens of millions of Hong Kong dollars out of thin air.

With such a wealth appreciation, it is no wonder that Gui Zecheng is so excited. Because even a person like Jiang Ran, who had experience and vision in his previous life, felt extremely excited.

"It's no wonder that some bigwigs in Hong Kong don't look down on the film and television industry, and the earning speed of Hong Kong's real estate industry is comparable to that of the mainland in later generations. Jiang Ran sighed in his heart.

Although he was surprised by the speed at which the real estate industry made money, Jiang Ran finally maintained his sanity, and he knew where the focus of his career was.

Therefore, after being happy for a while, Jiang Ran took the initiative to put away the smile on his face and said: "Okay, Ah Cheng! Don't say more about real estate matters, the focus of our group is not on this after all, you have to distinguish clearly." ”

"Got it, Mr. Jiang. Gui Zecheng put away the smile on his face when he heard this, and replied with a straight face.

Jiang Ran nodded, very satisfied with Gui Zecheng's reflection.

"Ah Cheng, you have to remember that the main business of our Ranfeng Group has always been the film and television media industry, and although the property is now very profitable and the value added is also very fast, this is not our foothold after all. ”

"Although you are now taking care of the Group's properties, I would like you to shift your focus to the business of the Group as a whole. Jiang Ran looked at Gui Zecheng and said meaningfully.

"For example, our six current cinemas have all been renovated, and the new cinema business model has been basically operated for nearly half a year, the operation and management of each company under the new model, and the coordination and communication between several companies, have you paid serious attention to these things?"

Since the new cinema model was started in June, Ranfeng Group has successively renovated all the original cinemas in the second half of the year, and all six new cinemas have been put into operation.

Now each cinema, including cinemas, movie peripherals, audio and video products and other aspects of income, only these six cinemas can steadily bring seven or eight million Hong Kong dollars of profits to Ranfeng Group every month, and it is also very normal for the monthly profit of tens of millions of Hong Kong dollars in the peak season of movies.

Under the new operation model of the cinema, the original cinema was split into three companies, but the business contacts and relevance between each other have not decreased, so Jiang Ran very much hopes that Gui Zecheng and other group executives can play a more active role in it.

After all, now if the entire cinema is added with various rental management fees every month, it involves tens of millions of profits, and Jiang Ran naturally hopes that the group can strengthen its control.

"I see, Mr. Jiang. Gui Zecheng nodded again and replied.

Jiang Ran nodded, and then said: "This month, "Zombie Out of the Cage" will be released. You should know how important this film is to the group. ”

"After you go down, you have to coordinate with Jiang Wei and them to strengthen the promotion of the film in all the cinemas under the group, and you can also cooperate with our partners to carry out some activities to strengthen the promotion of the film. ”

"All in all, this is our top priority this month and we have to put 100 percent of our energy into it. Jiang Ran said in the end, and emphasized Gui Zecheng in particular.

When Jiang Ran and Ranfeng Group integrated the strength of the entire Ranfeng Group to promote "Zombie Out of the Cage", the entertainment pages of all Hong Kong newspapers were almost the world of this movie during this period of time.

"Hong Kong's first 10 million dollar blockbuster film, "Zombie Out", will be grandly released on the 12th of this month. - Cinema Fortnight

A year after director Jiang Ran, he brought his masterpiece - "Zombie Out of the Cage" on the 12th of this month. ”

"Hong Kong, the world's isolated island, will go in the roar of zombies? Jiang Ran and Chow Yun-fat will take you to experience them one by one. ”

……

In newspapers, in cinemas, on buses and even in some product flyers, the movie "Zombies Out of the Cage" is bombarding Hong Kong citizens in all directions through hard or soft advertisements.

The role of the two Hong Kong film giants, Ranfeng Group and Golden Harvest Film, in joint efforts is very obvious and huge.

In the all-round publicity of such a scale as Ranfeng and Golden Harvest, the competitor of Xinyicheng seemed to be powerless at the beginning.

In the office of the Golden Princess Lei Juekun, several giants of the New Art City and Li Maowen of the Golden Princess Cinema were discussing things with solemn expressions.

"Mr. Lei, we must invest more in the promotion of the film. Otherwise, before the release of movie No. 12, our movie may have been completely drowned out by the promotion of "Zombie Out". "Mai Jia's expression is very unsightly now.

It stands to reason that this year was supposed to be the year of the full-scale outbreak of the new art city, and in a whole year, the new art city produced nearly ten films with a box office of 10 million, both in terms of quantity and quality, surpassing all the film companies in Hong Kong.

However, just when Mai Jia and the others in New Arts City were complacent, Ranfeng Group first stole the limelight of Hong Kong film companies with the huge success of "Chainsaw 2" overseas.

Now, in cooperation with Golden Harvest Company, in the last month of the year, it has set off a wave of publicity for "Zombies Out of the Cage" in Hong Kong, crushing the upcoming "Merry Christmas" in New Arts City.

Hearing this, Lei Juekun took a deep breath and asked with some hesitation: "Can our movie compete head-on with Jiang Ran's "Zombie Out of the Cage"?"

Lei Juekun naturally knows the current situation, and naturally hopes to suppress the momentum of Ran Feng and Jiahe, but in the face of tens of millions of dollars in movies, he really doesn't have much confidence.

In the final analysis, Lei Juekun, as an authentic businessman, his primary purpose in investing in movies is to make money, and if he knows that his film can't compete with the other party, he still has to increase investment, which is obviously not in line with the principle of businessmen to avoid risks.

In the face of Lei Juekun's questioning, whether it was Mai Jia, the star of "Merry Christmas", or Huang Baiming, they all showed a hesitant expression.

What "Zombie Out" looks like, everyone doesn't know very well.

However, the investment of 10 million US dollars has already made several people in Xinyicheng who are accustomed to small investments in comedy feel very frightened.

What's more, the director of this movie is Jiang Ran.

Who is Jiang Ran?

Since his debut, none of the movies he has handled have not been a big hit, and a box office score of 20 or 30 million is almost Jiang Ran's standard.

His only film in Hong Kong, "Chainsaw", which did not do well at the box office, was a big hit in the Western market.

In the face of such a movie made by such a person with a huge amount of money, no one present can boast about it, and can compete with each other's films.

Seeing that no one answered, although it was expected by Lei Juekun, his face was still gloomy.

Li Maowen looked at Lei Juekun's face, and then said: "Jiang Ran's ability is indeed outstanding, but his film is mainly for the Western market, and it is a thriller horror film. In the case of the Saw series, I don't think we don't have a chance. ”

Li Maowen's words made Huang Baiming's eyes light up, and then said: "Mr. Li is right! I also think that Hong Kong audiences like comedy more than thriller horror films. Coupled with the box office appeal of Mai Jia, I don't think we need to be too pessimistic. ”

Perhaps the words of Li Maowen and the others inspired Mai Jia, and he also went on to say: "Our "Merry Christmas" and Ran Feng's "Zombie Out of the Cage" are actually two types of movies, and they should be said to be attractive to the audience. As long as we promote it properly and let more audiences know about our films, we are not afraid of Jiang Ran's "Zombies Out of the Cage". ”

"And we can completely link "Zombie Out" with "Chainsaw" and hype up the genre of this movie, which I believe will definitely make some viewers hesitate. ”

"In that case, you should think carefully about the next propaganda. In terms of funding, I will support it. The words of several people and the unwillingness in his heart made Lei Juekun finally make up his mind.

Princess Jin and Ranfeng Group are actively promoting their own movies, and by the way, they smear each other's movies, just for the arrival of December 12.