At the same time as the release of "Special Forces: The Rise of the Cobra", several major stars plus director Stephen Sommers also continued to build momentum for the film, and unlike the centralized publicity before the screening, the three leading actors Matthew, Sienna Miller and Carolina Kokuva were scattered all over the country in order to create more news.

To Matthew's surprise, after the film's North American box office came out in the first week, Victoria's Secret and Carolina Kokuva's agent jointly announced that Carolina Kokuva would participate in the 2009 Victoria's Secret show.

After the angel supermodel who was ruthlessly abandoned by Victoria's Secret last year because of endocrine disorders, won a lot of attention with "Special Forces", Victoria's Secret has eaten back again.

This is also in line with Victoria's Secret's usual style, after all, this is a commercial company, not a charity.

In addition, Sienna Miller also tried her best to attract attention, and in an interview with The Times, she directly claimed that she was a bad woman......

The lower limit for many celebrities to win attention is much lower than Matthew.

Relatively speaking, Matthew's words and deeds are much more normal, and what he does and says in the face of the media must highlight his high quality.

Before "Special Forces" came to the second weekend, he specially appeared on ABC TV's "Good Morning America", focusing on this film.

This is a live broadcast, Matthew is sitting in the studio, behind the back is a huge poster of "Special Forces: The Rise of the Cobra", introducing the film to fans in a serious way.

The audience of "Good Morning America" is mainly middle-class families, many of whom are office workers over the age of 30, which is not the main audience group of "Special Forces: The Rise of the Cobra".

So, sitting alone in front of the camera, Matthew introduced the film very seriously.

"This summer, two popular movies based on animations originally created for toys were released, one is the well-known "Transformers 2" and the other is "Special Forces: Cobra Rise". ”

As if talking about a film that has nothing to do with himself, Matthew introduced in a relatively objective tone, "Judging from the story, the two movies are very exciting, both of which are two major gangs of good and evil constantly fighting around the world, you have the Decepticons, I have the Cobras, you send people to lift the pyramid, I will find a terrorist organization to bring down the Eiffel Tower, in short, no matter how lively it is, I will try my best to show the audience the big scenes that are eye-catching." It's just that compared to "Transformers 2", which focuses on science fiction in terms of story, "Special Forces" is closer to our real life......"

There's no way if a film like "Transformers" doesn't focus on sci-fi, looking for a transformable car on the street?

On its second weekend of release, which also featured a massive opening, "Special Forces: The Rise of the Cobra" will face competition from Sony Columbia Pictures' "District 9."

The production cost of this film is only 30 million US dollars, and it is not in the same class as "Special Forces" in terms of scale and theaters.

Also, the R-rated rating of "District 9" is also powerless to compete with the rating of "Special Forces" PG-13.

"District 9" not only did not pose a threat to "Special Forces", but suffered a certain impact, after all, there is a lot of overlap in the audience of the two films.

Over the past weekend, "Special Forces" has topped the North American box office with $48.9 million, and "District 9" has come in second with $31.4 million, which is also very impressive relative to cost, and if the follow-up trend is stable, the North American box office of this film is very likely to break the $100 million mark.

In third and fourth place are "Transformers 2" and "Ice Age 3".

In addition, thanks to the hit of "Special Forces", another film starring Matthew, "Fast and Furious 4", returned to the top five at the box office after two months of release, earning $11.2 million this weekend.

In the ten weeks of its release, "Fast and Furious 4" grossed $321.2 million in North America, and the global box office exceeded $600 million in one fell swoop, and is steadily moving towards $700 million.

This film has become a hit in the summer of 2009.

"Special Forces" also released in North America for two weeks, and counting the previous four working days, the film's North American box office easily crossed the $180 million cost line, reaching a cumulative total of $181.2 million.

Perhaps because of the effect brought by Matthew, the current trend of this film is quite stable, and the North American box office is easily over $200 million, and it is very hopeful to hit $300 million.

Since this weekend, "Special Forces" has also been released in overseas regions, and there are currently nearly 50 overseas release regions, with a total overseas box office of more than 85 million US dollars.

The film will also appear on the film market on the other side of the Pacific, but Paramount Pictures and the crew of "Special Forces" have no plans to go to the other side of the Pacific to promote it, mainly because "Special Forces" will not be released on the other side of the Pacific until August.

Matthew doesn't know when it started, the hottest summer vacation and Spring Festival schedule on the other side of the Pacific no longer allow Hollywood big-budget commercial films to be released, but this objective condition cannot be changed by individuals, and Hollywood movies as outsiders can only adapt.

Outsiders can't stand up to big scissors anyway.

Subsequently, "Special Forces" will appear in more overseas markets, and the film is basically free of sensitive points, neither villains from the Middle East, nor things in the East, and it destroys places like Paris, London, the North American desert or the Arctic glaciers.

Not to mention anything else, even entering the Indonesian market, where the censorship system is the most severe and bizarre, "Special Forces" has not cut a knife.

"Special Forces" continues to dominate the top of the North American commercial theatrical charts, but Matthew knows it won't last long, as Warner Bros.' super-wand-wielding "Harry Potter and the Half-Blood Prince" is about to be released in a new weekend.

Matthew has already received invitations from Warner Bros. and Emma Watson to attend the premiere as well.

The only pity is that although Emma Watson came to North America, she was busy running announcements around the country, and Matthew hadn't met her yet.

Anyway, he still misses this magical beautiful girl.

Without Emma Watson, Matthew received a call from across the Pacific Ocean through a transfer from Angel Agency, a girl named Nini who couldn't wait to come to Los Angeles to meet him.

Matthew didn't agree for the time being, and asked the other party to wait for two rounds of selection before coming over.

In some ways, he is still very reputable, Nini took the initiative to send it to the door, with his character, it is strange that he can bear it, in case he is tired of logging, but the other party can't even meet the most basic conditions when he is selected, when filming "Fast and Furious 5", use it or not?

Isn't that to make him lose his trust?

Matthew didn't want to change his most candid side.

With "Fast & Furious 4" and "Special Forces" selling well at the box office, sequels to both films are on the agenda.

"Fast and Furious 4" is still produced by David Ellison's Sky Dance Pictures, and Matthew, like him, continues to split half of the investment and income as before.

David Ellison has been very busy lately, and the main reason for being busy is to make a perfect account for "Fast and Furious 4" and find a way to increase the cost of the film on the book so that the profit can be reduced as much as possible.

After all, when he and Matthew were promoting and marketing, they swore that all the profits from "Fast and Furious 4" would be donated.

Of course, the two of them will keep their promise and donate all the profits, as for the profits of the film, even if they don't exaggerate, there are too many things that can be done.

It is difficult for outsiders to calculate the final cost of publicity and distribution, especially in overseas areas.

Many of Hollywood's box office hits are losing money on the books, such as "Saving Private Ryan", DreamWorks announced serious losses at the time, which shocked people outside the industry.

Compared to Matthew's Studio 13, David Ellison, who is backed by Oracle, and Skydance Pictures are undoubtedly more professional in this regard.

Matthew believes that even if he donates a large sum of money, Fast and Furious 4 can bring him a lot of money.

Due to the huge hit of "Fast and Furious 4", the whole series was resurrected, and after the box office of the first week of the film, director Justin Lin and screenwriter Chris Morgan entered the creative stage of "Fast and Furious 5" with a team, including Matthew, and the crew like Paul Walker, Jordana Brewster, Gal Gadot and Daniel Wu will all return.

The supporting actor Tyrese Gibson of the second part will also join the racing family in this part.

This is a role that has already been decided.

In addition, a Chinese-American female character will also appear, that is, the role that Matthew will play as an actor who will be auditioned on the other side of the Pacific.

This series will be more and more consistent with the concept of logging tiredness.

Matthew took the time to confer with David Ellison once, and then held a three-way joint meeting with Disney to formalize many of the things about Fast & Furious 5.

The production budget for the film will be increased to $150 million, and preparations will begin as soon as October, with the aim of starting shooting in the first half of next year, and the summer of 2011 will be released in North America and globally no later than Memorial Day.

The other side of the Pacific remains the focus of Fast & Furious 5 strategies.

Matthew also suggested waiting for the film to be completed and letting Disney submit it for review in advance, so as to avoid some troubles as much as possible.

The planning of "Fast and Furious 5" went quite smoothly, but what Matthew didn't expect was that there was an unexpected situation in the planning of the sequel to "Special Forces", and Paramount Pictures wanted to replace Stephen Sommers.