Chapter 229: Wasp Entertainment's Propaganda Methods

The script "Du Lala's Promotion" was finally completed, and at the same time, "Let's Watch the Meteor Shower" was also officially broadcast on Dragon TV in the magic capital.

At the beginning, Wasp Entertainment wanted to broadcast it on the magic TV series, but after the director finished filming and editing, he felt that this drama would be better if it was placed on Dragon TV.

Dragon TV must have watched a lot of people, and after only three days of publicity, heated discussions on the Internet came out.

As Xu Yang expected, this TV series that was a fire in the earth world came to his own world, and it was still a fire.

When the ratings of the premiere came out, both the staff of Dragon TV and Wasp Entertainment were excited, because the official ratings list on the second day showed that the ratings of the first episode of "Let's Watch Meteor Shower" were an average rating of 2.88%, and the second episode was an average rating of 3.05%.

Although just watching a premiere cannot guarantee whether this drama will become popular or not, the average rating has reached 3.05%, what is this concept? Except for the historical dramas led by CCTV, there has never been a TV series that directly broke 3% when it premiered, even if Xu Yang broadcast the dramas on Haishi TV, it could not reach it.

This is not to say that Xu Yang's previous dramas are not good, but because of the problems of platform and publicity.

If Xu Yang puts the premiere on Dragon TV, not to mention whether it can exceed the average rating of 3%, at least 2.7% to 2.8% is still very certain, and besides, before the TV series is broadcast, this book is still selling well, so that the chain effect will also be generated, and it is strange that it is not popular!

This rating, whether it is people in the entertainment industry or ordinary viewers, is stunned by this sky-breaking 3.05% rating.

Subsequently, when Wasp Entertainment has not continued to hype, there has been a very hot discussion on the Internet.

"Is this a chicken blood? or do you want to soar to the sky!"

"It's terrifying, this rating is destined to be remembered by history. ”

"It's blinding me!"

"Dragon TV is mighty! Wasp Entertainment is mighty! I, Xu Yang is mighty!"

It seems that the current audience still likes such youth idol dramas, the more handsome they are, the more they pretend to be forced, and the picture of the cow going to the sky can arouse everyone's hormones, I have to admire the screenwriter Xu Yang's discernment, which will really catch the audience's attention. ”

"The upstairs analysis is in place, but watching TV series is for fun, so you don't have to think about it so much. ”

"You are all great gods, and you feel so much when you watch a TV series?"

“......”

With more and more discussions on the Internet, Wasp Entertainment is also aware of it, so the propaganda department took advantage of this momentum to do another publicity, of course, this propaganda is not the kind of empty talk, but the use of a means, after the broadcast of two episodes of TV series every day, the official Weibo of Wasp Entertainment will hold a "answering session", what is this answering session? Simply put, they come up with a few questions about the plot and character dialogues in the TV series, and let the audience answer them.

The question is set up, a total of 5 questions, after the first question is answered correctly, the second question will be displayed, of course, the final answer to each question, only one winning audience is selected, that is, the first person who answers correctly without typos.

As for the reward of the winners, Wasp Entertainment is also arrogant, each person is rewarded with 5,000 yuan in cash, how to get it? This is simple, organized by Dragon TV, Wasp Entertainment only needs to have a private chat with the winners, and when the time comes, it will use the mobile phone number and ID number to verify the real name and contact, and there will be absolutely no mistakes.

The vast majority of people who can participate in this quiz activity are running for the bonus, although the number of winners is only 5, but the rewards are huge, why not participate?

Although Wasp Entertainment has spent some money, if it does so, it can mobilize the passion and enthusiasm of the audience to a greater extent and make the ratings go to the next level.

Even Xu Yang, who was in Haishi, knew about Wasp Entertainment's propaganda methods, and couldn't help but secretly admire it, it's really a big company, this idea is also amazing!

Good means of publicity, naturally, can also achieve the desired effect.

On the second day, the ratings of "Let's Watch Meteor Shower" rose to a new level again.

The average rating for the third episode was 3.26%, and the average rating for the fourth episode was 3.35%.

Subsequently, there are also the 5 questions listed on the official website of Wasp Entertainment last night, it is reported that the number of comments at the bottom alone has reached a terrifying 580,000, which is the effect of one night!

The continuous ultra-high ratings undoubtedly tell everyone that this drama is already unstoppable.

Some people may say that it is all caused by propaganda, not the real level, but insiders understand that propaganda is just a push, and without the fire factor, no matter how much propaganda is done, it is a dead end.

In the next few days, the ratings of this show soared, and in less than a week, the average rating exceeded 4%, reaching 4.09%.

At this time, they couldn't help but be glad that finding Xu Yang was really a good move, which not only made their company make a lot of money, but also invisibly made the newcomer actors under the company a lot of fire.

This time, they have added seven newcomers to the company in this drama, however, this report card is indeed satisfactory.

Now that Xu Yang's ability has been affirmed again, then the next cooperation must continue, so this time, not only Zhang Wei went out, but also ran to the sea market to meet Xu Yang with a real power general manager of Wasp Entertainment.

Originally, they just went to talk to Xu Yang about future cooperation with sincerity, but unexpectedly, the other party actually gave them another script.

Xu Yang's script, there is a TV series that is going to become popular!

The general manager named Li Dongyang, who followed Zhang Wei to Dream Studio, was very happy in his heart.

It's just that when talking about cooperation, there was a little bit of obstacle, and the reason was Xu Yang's sentence: "In this cooperation, I hope that on the basis of the original, add a condition, and use your company's theaters to help me release a movie after half a month, and the film schedule cannot be less than 50%." ”

Wasp Entertainment is a very well-known entertainment giant company at home and abroad, naturally, there are not a few movies shot by their company, and they also have corresponding theaters, and their theaters are much more than Xu Yang's purchases, and there are thousands of screens alone.

However, are you sure you are not joking to let such a large theater chain arrange 50% of the film schedule for your films? Even the films produced by their company themselves are usually only between 35% and 45%, and Xu Yang's request is very ridiculous in Li Dongyang's view.

In this regard, Xu Yang seemed very calm, the script is there, if you want to take it, you can, promise my conditions!

Zhang Wei still knows Xu Yang's temperament better, and did not let Li Dongyang continue, but said that they had no way to decide this matter themselves, and they needed to notify the senior management and let the company make a decision.

Soon, the Wasp Entertainment headquarters learned about what was happening here in Haishi, and after more than an hour of discussion, they decided that 50% of the film schedule was no problem, but in terms of income, they had to charge 10% more, after thinking about it, Xu Yang nodded and agreed.

At present, in cooperation with theaters and arranging the release of a movie, the fee standard of those theater companies is 25%, and now it has risen to 35%, and the benefits obtained, I still have more than half, and I can cooperate, after all, this part of the money is earned in vain, if you only use the theater in your own hands to release it, whether you can make money is a problem.

After the matter was negotiated, Xu Yang happily handed over the script in his hand to Zhang Wei, and then called Cao Han in and began to draw up the contract.

Actually, to be honest, Zhang Wei was very surprised when he first heard Xu Yang say that they asked their company's theater to help arrange the film schedule for his film, because he had investigated some things about Xu Yang a long time ago, but he had never heard that he could write a movie script, and even if he could write it, when would the filming be completed? Even if the shooting is out, you think the film is good, but if you don't have a theater yourself, you dare to do this? Are you not afraid of the manpower, material resources, and financial resources invested in it when the time comes?

However, he never imagined that Xu Yang had his own plan for doing things, otherwise, such an approach would only be a fool!

Xu Yang in his own hands, not only bought the theater, but also passed Li Feiting a long time ago, and Shenghong Entertainment ventilated, as soon as his film came out, over there, he would directly arrange 50% of the film schedule, originally said that only 25% of the remuneration would be charged, but in the end, Xu Yang and Shi Fei agreed that they would still give 30% of the remuneration, however, according to the current contract signed with Wasp Entertainment, maybe, Shenghong Entertainment will have to redraw a contract, he doesn't want to make it difficult for everyone to get along because of this matter.

Thoughtful consideration is always beneficial!

(End of chapter)