After the celebration banquet began, as usual, Jiang Ran and the crew came to the stage to speak, talking about some filmmaking and some words of thanks, nothing new.

After the previous testimonials, Jiang Ran began to greet the guests, and also took the opportunity to strengthen ties with film production companies, cinema distributors and various advertising companies. In this case, which advertisers are more affectionate to Jiang Ran, and the cooperation with Ranfeng Film this time is better than their phenomenon.

"Director Jiang, congratulations on the big hit of the movie! This time our cooperation is very pleasant, if your company has a film plan in the future, as long as there is an advertisement suitable for our company, our company will definitely sponsor it, I hope Director Jiang will give us a chance." The representative of AOC said enthusiastically to Jiang Ran.

"Yes, Mr. Jiang, as long as your Burning Feng's movies need sponsorship in the future, our company will definitely support it. Another vendor representative chimed in.

After Jiang Ran raised his glass and clinked glasses with a few people, he said politely: "Thank you for your trust in Ranfeng Films, please rest assured, as long as our company's films have advertising needs in the future, they will definitely trouble you again, and please rest assured that our company's films will definitely satisfy everyone in terms of quality." ”

"What Mr. Jiang said is that the two films produced by Ran Feng now have achieved remarkable results in terms of word-of-mouth and box office, and we must be assured of the quality of the films produced by Mr. Jiang's company. ”

Jiang Ran was chatting happily with a few people, when he saw Zou Wenhuai and He Guanchang walking towards him, smiled apologetically to several manufacturer representatives, and said, "Everyone, I'm sorry, I want to miss me first." I hope that we will have more opportunities for cooperation in the future, not only for movies, but also for other companies under Ranfeng. ”

After Jiang Ran finished speaking, he walked in front of Zou Wenhuai and the others, and said with an apologetic smile: "Mr. Zou, I was snub just now. ”

"Ah Ran, you are too polite, if you don't dislike it, call me Uncle Huai, although the two of us met for the first time today, our two companies have been cooperating for a long time. Zou Wenhuai said to Jiang Ran.

Jiang Ran was not polite, and said with the situation: "Then Uncle Huai, I will climb high." ”

"What are you climbing, Ah Ran, you are now the hottest 20 million box office director in the entire Xiangjiang, I don't know how many people want to have a relationship with you. Zou Wenhuai said to Jiang Ran with a smile.

He Guanchang next to him also spoke at this time, "Ah Ran, do you have any other film plans recently, how about coming over and helping our company make a film?"

Jiang Ran said to the two euphemistically: "Uncle Chang, I don't have a movie plan now, I didn't know when I wasn't filming, but after filming "Nightclub", I realized that it was too hard to direct a movie by myself. I spent four or five months on this film in order to make "Nightclub", and I didn't even pay attention to the management of several companies, and now my main focus is to return to the management of the company. In the future, there will be very little time to make movies, no more than two films a year, and most of the time it would be good to be able to make one movie a year. ”

The two understood what Jiang Ran meant, it was basically impossible for Jiang Ran to film for a company other than Ranfeng Film Company, and when they heard that Jiang Ran would reduce the amount of filming, He Guanchang and Zou Wenhuai were unconsciously relieved.

Jiang Ran makes a small number of films every year, and Tsui Hark has already set up his own company, so the number of films created by Ranfeng Film Company with box office guarantee will not be much, which is good news for other film companies in Hong Kong, after all, Jiang Ran's Ranfeng Film Company has too strong momentum this year and has to be worried.

"What about Ranfeng Film Company?" asked Zou Wenhuai with a look of concern.

"Our company's film production cycle is already long, so we basically produce three or four films a year. In addition to my own films, the company also writes its own scripts and then finds other directors to direct them. ”

Speaking of this, Jiang Ran tentatively said to Zou Wenhuai: "Uncle Huai, if we need the help of your company's director at that time, you have to help, raise your noble hand and release people." ”

Zou Wenhuai glanced at Jiang Ran, thought about it for a while, and then said: "As long as the schedule of the person you are looking for does not conflict with our company's work arrangement, I will release him, but after the film is completed, it will be released in Golden Harvest." ”

Jiang Ran asked with some uncertainty when he heard this: "Uncle Huai, the movies produced by our company have always been publicized by ourselves, I don't know if Jiahejie minds." ”

"Ah Ran, why do you have to distribute it yourself, leave it to us for distribution, we have mature distribution channels overseas, and our interests are more secure than your own distribution, I can give you fifty percent of the box office in Hong Kong." "Zou Wenhuai actually wants to win the overseas distribution rights of the film, and that is where he makes a lot of money.

"Uncle Huai, I have to take the distribution rights of the movie in my own hands. Of course, what you say makes sense, but I'll give you a simple example. For example, "Nightclub", I invested more than 2 million in publicity this time, which led to a later box office reversal. But if it were Princess Jin or you Golden Harvest, would you have this kind of publicity? Obviously, you wouldn't have that much publicity, because it would be too risky for you. ”

Jiang Ran's distribution rights to the film will never be handed over to the theater company, publicity is one thing.

On the other hand, without the right to distribute, you can't control the release schedule. or was used by the theater company as a pawn to compete with other companies, or the movie of Ran Feng's film and the movie of the theater company conflicted in the schedule and was forced to be removed.

Finally, it is overseas distribution, if you buy it out, it will definitely be low, and if you share the box office, the film production company has no say at all, and how much it is not a matter of the distributor's words.

Therefore, no matter what the situation is considered, Jiang Ran must control the distribution right by himself, that is, to ensure the operating space for sudden accidents in the process of film distribution, and at the same time, he can also ensure his own interests to the greatest extent, although there may be risks in this process.

Although Zou Wenhuai wants to get the distribution rights of Ran Feng's movie, he also knows the details of Jiang Ran's cooperation with Princess Jin. Therefore, after seeing Jiang Ran's attitude towards the right to issue, he could only retreat to the second.

"Okay, Ah Ran, you borrow our Golden Harvest, and I don't want the distribution right, but I must give priority to Golden Harvest in the choice of the distribution theater. ”

Jiang Ran nodded and said, "Uncle Huai, you see that the main theater is in Golden Harvest, but how about I contact some scattered joint films? ”

"Okay! Isn't that your kid already taking a fancy to someone in our company?"

"It's nothing, just say hello to Uncle Huai first, and it won't be abrupt when there is an opportunity to cooperate. Jiang Ran hurriedly denied it.

This is He Guanchang After seeing that the two of them basically reached a consensus, he suddenly asked: "Ah Ran, I heard that when you were producing and distributing the film this time, the advertising revenue alone basically recovered the cost?" Is it true?"

"Oh, is that an exaggeration, I don't know if I can hear it, do you mind?"

Jiang Ran and the three of them turned their heads to look, and it turned out to be Lei Juekun coming. Jiang Ran immediately said with a pun: "Uncle Kun, it's neglected." You can't say anything to people, just listen to it, I don't think Uncle Huai will mind. ”

"Of course I don't mind, I just want to talk to Mr. Lei. Mr. Lei, your golden princess is a blockbuster this year, and your golden princess dominates the three major cinema chains in Hong Kong. Zou Wenhuai said with a thorn in his words.

"I've seen you all the way here, what are you talking about? "Run Run Shaw doesn't know how to come over to join in the fun, you must know that he and Zou Wenhuai have a deep hatred like the sea.

Jiang Ran hurriedly said: "Sixth uncle, I'm slacking, just now we were talking about the advertisement of "Nightclub", you can come and listen to it, I can't ask for it, just give me advice." Jiang Ran diverted Zou Wenhuai's topic about Princess Jin.

Several other people, including Zou Wenhuai and He Guanchang, also greeted Run Run Shaw, and only after a few people finished greeting did Jiang Ran talk about the advertisement.

"We added the concept of product placement to the creation of the film this time, that is, to shoot and design some props for advertising purposes in the film, so that they can have an advertising effect without affecting the smoothness of the film. ”

"Oh, there's an ad in 'Nightclub', and I really didn't find it. I think about it, it won't be shampoo and TV, well, and refrigerator, don't say I don't know, but now I think about it, it's really an advertisement. Fang Yihua said with some surprise beside him.

"Ah Ran, how long is your kid's head, you can think of it, amazing!" Lei Juekun sighed, although the other people didn't speak, they all nodded in agreement.

Jiang Ran didn't plan to hide the fact that he implanted advertisements in the movie at all, and then said: "In addition to the implanted advertising, it is the advertisement at the lottery site, and in general, it probably recovers most of the cost of the movie." ”

"Ah Ran, amazing! You have found a new profit point for Hong Kong films, and all Hong Kong filmmakers have to thank you," Zou Wenhuai also sighed.

Several other people also nodded in agreement, after all, it is foreseeable that the concept of product placement will have a huge impact on future film and television production.

"Ah Ran, are there any new movie plans recently?" Lei Juekun suddenly asked.

"Hehe! Uncle Kun, I was still telling Uncle Huai just now that directing movies is too tired, and I won't make too many movies in the future, and even Ranfeng Film Company won't make too many movies, I just hope that through a longer period of polishing, I can strive for every step of the work to stand the test of the market." Jiang Ran looked at the obvious relief of several people, a little proud and a little helpless.