Jiang Hui made complete preparations for the launch of Guanghui Weibo, and a large number of celebrities and scholars opened Guanghui Weibo as soon as it was launched. Jiang Hui also personally wrote a number of advertorials and put them on various websites and forums.

"Weibo is a highly social communication platform."

"Weibo is a social inbox".

"Social instant messenger".

"Social media".

"Weibo lowers the bar for content – everyone is a publisher."

"Weibo democratizes and democratizes the media – everyone is a new media".

"Weibo adds to the authenticity of the content – presenting the most authentic self."

"Weibo makes information reading more personalized – a new media that can be customized".

"Weibo meets the most basic requirement - life is complete because of Weibo".

……

On the Internet, the word-of-mouth communication channel of word of mouth and mutual forwarding between ordinary netizens is used to quickly and effectively disseminate information, and the transmission effect is like a viral infection, and the maximum transmission effect is obtained in an extremely short period of time, which is viral transmission. Guanghui Weibo is more virally popular than the school intranet, which can be seen from the change in the number of registered users since the launch of Guanghui Weibo.

One hour online: 10,000 users.

Six hours online: 100,000 users.

12 hours online: 300,000 users.

Twenty-four hours online: 1 million users.

Second day morning: 2 million users.

Afternoon of the second day of launch: 3 million users.

Day 3: 5 million users.

……

In the future, more people, especially enterprises, will realize the importance of Guanghui Weibo, and Jiang Hui has also written articles on how Weibo will affect the business model, which will be published as an advertorial on major websites.

As a representative of new media, Guanghui Weibo will greatly influence and change all aspects of our lives, where is the focus of the development of Guanghui Weibo in the future? Business model is an important aspect of our daily life, what impact will Guanghui Weibo have on the business model in the future? The answer to these questions is inseparable from a thing that has been with Guanghui Weibo since its birth, that is, corporate Weibo.

Corporate microblog is the official network interactive platform of enterprises specially opened by enterprises relying on the microblog platform of mainstream websites, which is used to publish information, listen to opinions, collect demand information, serve customers, maintain brands, crisis public relations, product marketing, value promotion and other activities.

In the Internet era, the most important and practical problem for business managers is not traditional planning, management, control, and implementation. It's about how you communicate with customers and prospects. Listen to their desires and needs, and most importantly, respond promptly and effectively.

Corporate microblogging provides just that platform. Corporate microblogging plays a very important role in business operation, management, and marketing. Corporate microblogging can promote the enterprise and expand the brand awareness of the enterprise. Enterprises can disseminate the mission, value, vision, and business philosophy of the enterprise through the Weibo platform, and tell the brand story, business dynamics, successful cases, honor display, etc. through the relaxed and lively discourse style of Weibo, so as to increase the popularity and recognition of the corporate brand more effectively.

Corporate microblogging can also improve the communication effect between enterprises and customers, and improve customer relationship management performance. The natural interactivity of the microblog platform provides a good platform for enterprises to communicate with customers, not only to maintain and maintain customers, but also to develop potential customers who are interested in the company's products and services through interactive means, to shorten the distance with potential customers through microblog interaction and communication, so that potential customers can learn more about the company's brand, products and services, so that they can generate interest and trust, and even can guide and cultivate consumers' consumption habits, and then turn potential customers into real customers......"

……

"Recently, the most popular Internet in the Celestial Empire is the Glorious Weibo, and what is the use of the corporate Weibo in the Glorious Weibo?

In the author's opinion, enterprise microblogging can directly, quickly and effectively obtain customer demand preferences, opinions and suggestions and other information, discover market demand information, and can also show users products and services, and promote new products.

The corporate microblogging platform can not only provide pre-sales consultation and Q&A, but also hold promotional activities, and can also provide pre-sales services and feedback.

Corporate microblog can show the style of the enterprise by publishing industry information, enterprise dynamics, professional knowledge, etc., reflecting the progress trend, development momentum and professional status of the enterprise.

Corporate microblogs also play an important role in industry exchanges, corporate microblogs can provide an information platform for industry partners to interact, enterprises can jointly hold activities with partners on the microblog platform, and enterprises can also collect information about competitors through the microblog platform.

In the field of business management, corporate microblogging is equally important, enterprises can publish recruitment information through the microblogging platform to recruit talents, and can also find experts for consultation.

Corporate microblog also plays a very important role in crisis management, enterprises can obtain and discover negative information and public opinion in a timely manner through the microblog platform, and deal with and respond to negative information in a timely and effective manner......

……

Suddenly, like a spring breeze overnight, thousands of microblogs opened. In just a few days, not only netizens from all walks of life have opened Guanghui Weibo, but also various enterprises and universities have opened official Weibo.

Guanghui Weibo is a more popular and popular online communication platform after the blog and the school intranet. Guanghui Weibo entered the lives of the majority of netizens, and soon became a fashion, and even many people began to be obsessed with it, becoming a "Weibo control", and they felt uncomfortable if they didn't post a dozen Weibo posts a day.

After Guanghui's Weibo became popular, it immediately attracted a large number of media to ask for an interview with Jiang Hui. Enterprises and the media are complementary and interdependent, and it just so happens that Jiang Hui also wants to follow the wind of the media to make the wind of Guanghui Weibo blow more violently. Therefore, it is rare to agree to a number of media to hold a small media meeting together, accept interviews with everyone, show the charm of Guanghui Weibo, and let all netizens completely accept Guanghui Weibo while the iron is hot. Before other Internet predators reacted, they completely occupied the Weibo market, and when everyone mentioned Weibo, the first thing that came to mind was Guanghui Weibo.

(End of chapter)