The impact of Du Niang's listing is much higher than that of Shengda, Penguin and Ninth City last year, and it can be regarded as a complete boom in the listing of Internet companies in the United States. At the same time, the attention of various funds to the Internet has also further increased, and companies under the Korn Kuan Group, such as Intranet and Meituan, continue to receive various financing inquiries.

The Celestial Empire's Internet market is hot.

At the same time, Glorious Film and Television's first theatrical film "The Girl We Chased Together in Those Years" is finally going to be launched globally.

Korn Ferry Ticketing has been fully developed, and a week ago, it has partnered with the school's intranet and Korn Ferry Weibo to launch a campaign to register for vouchers. And the first movie to enjoy the voucher discount is "The Girl We Chased Together in Those Years".

In August, the Celestial Empire launched a movie that didn't take any shots, and this year, major film and television companies still only focused on the Spring Festival files, so "In Those Years, the Girl We Chased Together" unexpectedly got a film scheduling rate of nearly forty percent.

The so-called film scheduling rate is actually the screening space that a film enjoys in the theater, and the higher the scheduling rate, the more screenings there will be. It's like the lifeblood of the film, which greatly affects the box office performance.

Under normal circumstances, theaters are open from 10 a.m. to 24 p.m. (except for special screenings such as midnight shows), and if each film is calculated on an average of 2 hours, deducting the 15-20 minute interval between each show, a screen can show 5-6 shows a day. The Celestial Empire now has about 2,500 screens, and the total number of screenings throughout the day is between 12,500 and 1.5, with a median of about 13,500.

This number is still relatively small compared with the 20,000 or 30,000 screens in later generations, and more than 100,000 movies per day, and the box office of the entire Celestial Empire is about 2 billion.

In this market environment, if a film can occupy more than 30% of the film schedule, it means that it has 4,000 screenings per day, which is considered the blockbuster level of this era; on the contrary, if the film scheduling rate is less than 5%, it means that the daily screening is less than 1,000 screenings, which can only be regarded as small and medium-sized films.

"In Those Years, the Girl We Chased Together" was able to get a 40% film scheduling rate, which is an accident, but it is not an accident.

Many people may have encountered the embarrassment of walking into a movie theater and seeing that the screen at the ticket booth is densely packed with movies, and there are only a few movies you want to see – either 10 a.m. or 11 p.m., and some theaters don't even have one. I believe that many people will silently say "Damn!" in their hearts.

For a film to meet the audience, it must first be evaluated by the theater manager: what time period to arrange, what capacity of the theater, etc. It can be said that the theater manager's thoughts control the power of life and death on the first day of the movie. For the filmmaker and distributor, in order to impress the audience, the theater manager must first be impressed, because the theater manager is also the audience.

And Glorious Film and Television's "The Girl We Chased Together in Those Years" achieved a very good reputation when it invited the theater manager to try it out. Of course, just relying on this is definitely not enough, after all, a good reputation does not mean that the box office is good.

The most important thing is that when Korn Ferry Ticketing cooperated with sister companies such as the school intranet, it had already sold more than 2 million tickets. According to the current number of screens, even if the film scheduling rate reaches 40%, these two million are enough for theaters to be screened for four or five days, not taking into account the audience who bought tickets on the spot.

For the theater manager, it is not impossible for a movie to be able to run for four or five consecutive days close to full capacity, let alone four in a row, and it is not impossible to schedule the film better.

……

Evening of August 8, 2005.

"In Those Years, the Girl We Chased Together" was officially released simultaneously around the world.

Unlike other film and television companies, Guanghui Film and Television did not hold the premiere of "The Girl We Chased Together in Those Years", but directly released it.

The main purpose of holding the premiere of the new film is to convey information including the release time, the main creators such as the director and actors, and the selling point of the film. In a mature film environment, such as Hollywood, the above information is conveyed to the audience through various channels before the premiere. In other words, although Hollywood also has a vigorous premiere, the premiere is by no means the only focus of the new film's promotion.

Before the release of the film, Guanghui Weibo, Meituan, Qunar, Autohome, Guanghui Pay, Guanghui Games and other companies have fully publicized "The Girl We Chased Together in Those Years", and it is not meaningful to have a premiere, it is better for the main creative staff to go to various places to meet fans and change the way of publicity.

……

Outside a movie theater in Zhongguancun, the imperial capital.

"And are there any tickets for "Those Years"?".

"I'm sorry, it's all full today."

"What about tomorrow? Is there any tomorrow?"

"There are only a few left, but they are all on the edge of the first row."

"Isn't there a better position?".

"It's been a few days gone."

"Then you can add a show."

……

A cinema in People's Square, Shanghai.

"Didn't I ask you to buy tickets in advance, now that there are no tickets, what do you say?"

"I didn't expect so many people to come to see the movie today. Why don't we watch "Those Years"?".

"The Douban scores of several other films are all below five points, who will watch it."

"Those Years" is new, and it is not necessarily better than other movies."

"Good or not, at least this is the first movie starring my favorite dream band, and I must watch it".

"Then I'll see if anyone transfers movie tickets."

……

A movie theater in Wuyang Dongshankou.

"Hello, your ticket is not transferred?".

"I only have one, so I'll just see it when I transfer it to you?"

"I'll pay 100 yuan to buy your ticket, and now a movie ticket only costs 45 yuan if you have a membership card, and even if you are not a member, it will only cost 60 yuan. You can earn at least forty dollars."

"One hundred and fifteen, one hundred and fifteen, I'll put up with it and look at it in a few days and sell you the ticket."

"One hundred and five is too high, one hundred and two at most".

"Deal, sold you".

……

After the full publicity of the Korn Glory Group and the efforts of the water army, "The Girl We Chased Together in Those Years" has become the hottest movie in the summer in the Celestial Empire, and there is no one.

In addition, Jiang Hui invested up to 20 million in ticket purchase subsidies on Guanghui ticketing, which is enough to ensure that the film and television can attract enough audiences to watch in the cinema.

Guanghui Film and Television has a series of propaganda techniques, which directly stunned other film and television companies, they have not experienced this kind of overwhelming propaganda on the Internet, and there is no way to infer the effect of this propaganda.

What's more, ordinary companies, ordinary films, don't have so much money and strength to let so many Internet giants help you promote.

This is just a wolf pack tactic that belongs to the Korn Glory Group, and others can't learn it.

(End of chapter)