71 million, this is the single-day box office of "Flying Over the Asylum" on May 3, and on this day, the single-day box office of "Seven Swords" was 66 million, and "Flying Over the Asylum" finally surpassed "Seven Swords" for the first time and occupied the top position in the single-day box office list.

The straw that was added at the end finally helped "One Flew Over the Asylum" crush the camel of "Seven Swords".

"Finally got a championship. ”

When the meeting was held on May 4, Lu Fanghe's face showed a smile that he hadn't seen for a long time, and he seemed to be in a good mood.

This single-day box office champion is not only a box office benefit, but more importantly, the champion and runner-up in the sense that there is not much difference, but for ordinary people, they will only remember the champion, who will deliberately remember the runner-up? Just like in the Athens Olympics in 04, people only remember that Liu Xiang won the championship of the 110-meter hurdles, who remembers who the runner-up is?

"The network side still has to continue to follow up and increase marketing efforts,"

Du ane did not bask in the joy of victory, but continued to talk about the next step, "The media also look for it, "Flying Over the Asylum" surpasses "Seven Swords", literary films beat commercial films, what a good gimmick? ”

He is also a typical representative of the invincible world without shame, and a while ago he was still advocating with the media that "One Flew Over the Asylum" was a commercial film, but now that the situation requires it, "One Flew Over the Asylum" immediately became a literary film again, and it was all about him talking about it with one mouth.

As for whether "Seven Swords" will overtake...... He really had this concern.

Du ane still remembers that when "Pretty Woman" shook "Kung Fu" and overwhelmed "Kung Fu" in the first week of "Kung Fu", it was because he was not angry that Zhou Xingchi was pressed on the head by a rookie director, and those fans of Zhou Xingchi called friends to go to the theater to watch "Kung Fu" on the Internet to raise the box office, and even brushed it up twice.

This is a kind of spontaneous network marketing, and the power is not small, and Xu Ke is also a very popular director. He is afraid that those fans of Xu Ke will also come to do such a trick now, and then the battle situation may be repeated. Not to mention that there are many stars in "Seven Swords", Li Ming, Donnie Yen, Lu Yi, Yang Caini, etc., these people have their own diehard fans. These fans may come to do the same.

Lu Fanghe said with a smile: "Now we don't need to urge, those media are already like chicken blood." ”

Duane knew that Lu Fanghe was right.

Since he started this business, he has subscribed to a lot of newspapers and developed the habit of reading newspapers every day, and there are similar reports in several morning newspapers today.

"One Flew Over the Asylum won the single-day box office championship". "Xu Ke called Du An's future life terrifying", ""Seven Swords" lacks stamina, and the single-day box office ranks second"......

Recently, there has not been much news in the entertainment industry, so the news that "One Flew Over the Asylum" defeated commercial blockbusters like "Seven Swords" with literary films and topped the single-day box office charts has occupied the pages of many newspapers.

"But the media still has to find someone to track it down, invite them to have a meal, drink tea, and wrap some red envelopes or something, anyway, the publicity has already spent 30 million, and there is no need to save this little money now,"

Duane said this. Seems a little rich, "Just spend money on insurance." ”

Lu Fanghe nodded, and he should be done.

Duane thought for a moment and said, "Also, don't just do the work of entertainment reporters, but also do public relations for those who do social news." ”

"Social news?"

When Lu Fanghe heard Du An's words, he was stunned at first, and then faintly seemed to think of something.

"That's right,"

Du An's reading of the news is not only about entertainment news, but also about politics and people's livelihood. So he also saw a few news related to "One Flew Over the Asylum".

"Professor Yang, who runs the Internet Addiction Rehabilitation Center, can give him a special report, focusing on his treatment methods, electrotherapy or something. And then logically we can quote our films. And those mentally ill, those who have been treated for frontal lobotomy, how they are living now, what problems they have in their living conditions, etc., can be reported and reported, and then our movies can be brought out by the way. ”

Duane breathed a sigh of relief. continued: "The direction of the report is no problem, I have also seen two articles in this area, but the momentum is a little small, what we have to do is to help these reporters to make the momentum bigger, contribute money and efforts to make connections, help them solve the difficulties in the reporting process, help them report these things, and take us by the way." Since then, they have a track record and are famous, and we have also done publicity, which is a win-win situation, and I believe they will be willing. ”

Lu Fanghe agreed: The attention and coverage of social news are much higher than that of entertainment news, and if you can swipe the screen in the social news section, then the publicity will be wider.

After discussing the domestic follow-up marketing of "One Flew Over the Asylum", the three of them discussed overseas publicity matters.

"I contacted yesterday,"

Du An reported to Shu Yu about his work yesterday, "Zhu Qian, Jia Hongsheng, Zhang Jiayi, and Chen Kun are all fine, and they can all cooperate with our propaganda activities." ”

Shu Yu nodded, "Then I'll ask someone to contact their agent, and you should also get ready to get the visa." ”

Duane nodded in understanding.

After the three of them deliberated for a while, today's meeting ended.

And the next day, when the box office results on May 4 came out, several people were even more relieved.

59 million to 47 million, "One Flew Over the Asylum" continued to beat "Seven Swords", the box office gap further widened, and "Seven Swords" basically had no chance to overtake.

Du An was wandering around the Internet when he had nothing to do, wandering around, and basically didn't see the expected situation of fan resentment, so he couldn't help but feel that he still thought too much, after all, there was only one Zhou Xingchi. And this is also related to the excellent reputation of "One Flew Over the Asylum", "One Flew Over the Asylum" is applauded and acclaimed, no longer like "Pretty Woman" with obvious weaknesses, and now sitting in the position of champion, except for those who deliberately provoke trouble, they basically feel that it is expected by everyone.

And the related marketing work is also being carried out in an orderly manner.

On the evening of May 6, Dongshan Satellite TV's "Dongshan News" made a special report on the Internet addiction rehabilitation center located in Linyi City, Dongshan Province, and the report exposed a candid footage in the rehabilitation center, in which the staff of the rehabilitation center cruelly performed electric shock treatment on minors who had made small mistakes, and the scene was shocking. Due to the relationship between the angle of the candid shot, the picture is not very clear, so "Dongshan News" compared and displayed the clip of Jia Hongsheng being electrotherapy in "Flying Over the Asylum", and also marked the clip at the bottom of the screen from the movie "Flying Over the Asylum", I believe that Lu Fanghe has made a lot of effort in this.

As soon as this news came out, more than a dozen domestic satellite TV stations competed to broadcast it, which immediately set off a large-scale discussion in the society, and the focus of public opinion was once focused on this Internet addiction rehabilitation center located in Linyi City, Dongshan Province, and as a fragment that was cited, the popularity of "Flying Over the Asylum" was further expanded, and many people who didn't care about the film and television industry also knew about this movie, and there were many potential audiences who could be converted into box office.

In addition to social news, the entertainment news section of the main battlefield also focuses on the war of "One Flew Over the Asylum" and "Seven Swords".

"The rise of literary films!", "Literary films can also have a telephone interview with high-grossing director Du An", "The level of audience appreciation should not be a fig leaf for the low box office of literary films", ""One Flew Over the Asylum" continues to lead the single-day box office rankings, and "Seven Swords" is still second......

After the box office statistics on May 5 came out, "One Flew Over the Asylum" continued to maintain the champion seat with a single-day box office score of 48 million, 17 million more than "Seven Swords" with 31 million.

And in the next few days, with the combination of "One Flew Over the Asylum" one after another, "One Flew Over the Asylum" continued to keep a distance from "Seven Swords". However, as the Golden Week is coming to an end, the box office market is generally down, and the release time of "One Flew Over the Asylum" has also passed a week, and the box office has continued to decline after all, failing to rise in the opposite direction. So in the last few days of Golden Week, "One Flew Over the Asylum" has been standing in the champion position, and it has declined with the market along with all the movies in theaters.

And after the end of the Golden Week, "One Flew Over the Asylum" was the single-day box office champion in the week from May 2nd to May 8th, except for May 2nd, and finally succeeded in counterattacking with a weekly box office figure of 325 million, and finally reached the top, taking over the baton of the champion from the previous week's champion "Seven Swords", followed by "Seven Swords", with a weekly box office of 276.6 million.

As of May 8, the box office statistics have been 518.4 million since the release of "One Flew Over the Asylum", and the total box office of "Seven Swords" since its release was 516.6 million, and "One Flew Over the Asylum" defeated "Seven Swords" by a narrow margin of 1.8 million. After observing the downward trend of the box office during the week of Golden Week, "Seven Swords" only theoretically still has a chance to surpass the total box office of "One Flew Over the Asylum" before it goes down, but in fact there is no possibility.

This also raises the question: Xu Ke actually lost to a cutting-edge director who is old enough to be his son in a head-to-head duel?

More and more people who didn't know Duane but had only heard the name began to search for relevant information about the director, and began to take the initiative to understand the director, and many netizens began to search for Duane's name, and found Duane's official certified blog, clicked in, and followed the director.

And the latest message on Duane's blog is: "I'm going to the United States." ”

There is also a photo of him at the airport below, shirt, pants and big sunglasses, looking very handsome. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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