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As a professional and veteran public relations professional in Hollywood, Carter Hodgson, who has a good reputation and specializes in taking some difficult jobs in the circle with high salaries, came to New York, this time, he was commissioned by the crew of "The Scorpion King" to contact Rex Reed, a columnist for "The New York Observer".

This professional film critic is not only famous in the film critic world, but also in the entire North American film circle, known for his mean words and incorruptibility, and even has the reputation of "the best of stupid X" in the media.

In today's society, such a person can become a well-known film critic, Carter Hodgson doesn't know what to say, based on the actual situation of his many years of contact with the media, he can only say that the media industry is an extremely strange industry.

Normal people and crazy people, surely the latter are more likely to make a name for themselves in the media industry.

Hopping in a taxi, Carter Hodgson arrived at a café near The New York Observer and waited patiently.

Just after noon, Rex Reid, who had gray hair and wore a pair of glasses, entered the café, asked the waiter, and quickly found the booth where Carter Hodgson was.

"Hello, Rex. Carter Hodgson stood up and said hello familiarly, apparently knowing Rex Reed, "Sit down." ”

Rex Reed glanced at Rex Reid with a somewhat strange look, sat across from him, and asked, "Why did you come to New York?"

Carter Hodgson said directly, "I've got you a big deal. ”

"What?" said Rex Reed immediately, "Someone wants to use my column again?Carter, let me tell you, it's not going to be as easy as the previous times, and my film review column needs to be on the same page as The New York Observer, or the editor-in-chief will kill me!"

Carter Hodgson shook his head, "It's not your movie review column!" and then he added, "This is for you!"

Rex Reid said very fanciously, "I don't sell myself!"

"Hear me out first......" Carter Hodgson didn't take Rex Reed's words seriously, "Universal Pictures, for their part, wants you to participate in an interview show on NBC and attack their upcoming Scorpion King." ”

"Why?" Rex Reed didn't understand, "Universal Pictures is attacking its own films, aren't Universal Pictures and NBC affiliated with the same company?"

Anyone who knows a little about Hollywood knows that both Universal Pictures and NBC belong to the Universal NBC Group.

Carter Hodgson leaned forward slightly and lowered his voice, "This is part of Universal Pictures' promotional plan for The Scorpion King......"

His tone became mysterious, and his voice grew quieter.

However, Rex Reed has been listening very carefully, because the business of Universal Pictures must be a big deal.

Listening to this, he suddenly said, "This can't be!"

"Why can't it?" said Carter Hodgson, spreading his hands, "Universal Pictures paid you $300,000! Think about it, Rex, how many reviews do you have to write to make that money?"

He reminded, "Don't forget, you're going to be on a very high-rated talk show on NBC, which in itself will have an impact and let more people know that you know you, and it's all just hype!

Rex Reed fell silent for a moment.

Carter Hodgson added, "It's no crazier than what you've said in movie reviews before, it's even more ...... than that," he coughed, "and it's not like you haven't done it." ”

Rex Reid was still silent, and Carter Hodgson gradually became convinced in his heart, and began to use his expertise as a public relations expert to persuade him.

The publicity offensive of "The Scorpion King" has been going on, and Matthew has become very busy, flying around major cities in North America, participating in various announcements, often in Seattle today, and flying to Phoenix tomorrow.

Although the activity of flying around and running announcements was tiring, Matthew enjoyed the feeling very much, and it was a new experience for him.

It wasn't until Friday, a week before the release of "The Scorpion King", that he returned to Los Angeles, left the airport, and just dragged his luggage into the house when he received a call from Helen Herman, informing him that the publicity plan agreed with the crew some time ago was going to start tonight, reminding him not to forget to watch the talk show.

Matthew is well aware that this well-planned hype, if it can achieve the desired effect, the reputation of "The Scorpion King" will be even louder.

After packing his luggage and eating dinner, Matthew sat on the sofa, turned on the TV and tuned to NBC 2, waited patiently, and it was still early before the show started, he simply took out his mobile phone and dialed Britney's number, which was never answered.

Recently, he has been busy, Britney is also busy, one of them is in North America, the other is in the Far East, and they can't find time to meet at all, and due to the time difference between the two places, the number of phone calls is also decreasing.

Matthew knew that there was no way to do it, sometimes he called, Britney was at the event, and when Britney called back, he began to work hard to promote "The Scorpion King" again.

It was 9 p.m. and NBC 2 began to broadcast a well-known talk show, this time focusing on the Hollywood film industry, and after a short film about the current state of Hollywood films, the host invited the guests of the show to the live broadcast room.

"This is Rex Reed, a film critic from the New York Observer, a critic who has studied Hollywood movies for many years, and is recognized as one of the top ten film critics in New York, who has always been known for his sharp words......"

The initial period of the show was all about the praise of Rex Reed, and Matthew could see that this was a strategy to suppress the first promotion.

Rex Reed is indeed sharp-tongued, more precisely, mean-tongued, with the cooperation of the host, pointing at Hollywood movies, constantly picking on the faults of the recognized hit movies in recent years, even if it is a recognized classic film, he has to pick out some thorns, as if only in this way can he show his unique professional vision.

Gradually, the topic turned to this year's movies, the movies that have been released this year are simply useless in Rex Reed's mouth, and the upcoming films are also garbage.

Rex Reed focused on the upcoming Scorpion King.

"I participated in the internal preview of Universal Pictures, this "Scorpion King" is not very good, the story is routine, the male and female protagonists are brainless fools, and I really have to lower my IQ to watch this film. ”

Matthew didn't have a special feeling when he heard this, most Hollywood commercial entertainment movies are actually suitable for such evaluations.

This kind of movie doesn't need the audience to watch it with their brains, the purpose is to make the audience happy, so that they can pay for it happily.

"After watching the test screening of "The Scorpion King", there is one thing I have never been able to figure out. Rex Reid continued, "Why would Universal Pictures promote a small supporting actor to the lead actor of such a big production? That actor ...... Let me think about it, it's like it's called Matthew Horner, can he act? Is he acting? He doesn't think that as long as Lulu has strong muscles, it's called acting, right? The play played by such a person is not interesting, the audience will definitely not like it, and there is a problem in the planning stage of the film "The Scorpion King", and an actor with no acting skills like Matthew Horner should not be used as the leading actor at all!"

In front of the TV, although he knew that it was part of the crew's planning, Matthew still bared his teeth, and this person's words were a little too harsh.

This talk show has reached the final stage, and it usually creates a news breaking point.

Therefore, the host deliberately stood on the opposite side of Rex Reed and said, "But several test screenings of "The Scorpion King" have received a good response, and the Matthew Horner you criticized is also considered to be the biggest highlight of the film, and many viewers who participated in the test screening said that Matthew Horner was very charming and particularly attractive in the film......

Rex Reid snorted and said disdainfully, "You also believe this kind of thing, Matthew Horner will only be a drag on this film, don't believe it we'll see!"

The host added, ""The Scorpion King" will be released next week, and Universal Pictures expects $15 million in North America in the first week......

"$15 million? No kidding. Rex Reid suddenly raised his voice, "With such a serious failure as Matthew Horner alone, it is impossible for the first weekend box office of "The Scorpion King" to exceed $10 million!"

He then swore that "if the film he starred in grossed more than $10 million in its opening weekend, I would kiss the donkey's ass on the show!"

"Really?" the host asked, "not kidding. ”

Rex Reid seemed particularly confident, "Of course it's true!"

That's the end of the show, Matthew scratched his head, in case it exceeds $10 million, will this guy really kiss the ass of a donkey on the show?

In the days that followed, he threw the idea behind him, as the show, promoted by Universal Pictures, attracted widespread attention across the United States, whether it was "The Scorpion King" or Matthew Horner's name, which gradually became known to more people.

This incident has also become hot news, and even the popularity of "Scorpion King" has skyrocketed.

In the message column of the official website of "The Scorpion King" and Matthew's personal blog, there are even fan messages that even if they want to see Rex Reed kissing the ass of a donkey, they have to buy tickets to go to the theater to watch "The Scorpion King".

There is no doubt that the hype of such unconventional means has completely pushed "The Scorpion King" to the entertainment hotspot.

It was in the midst of a lot of attention that the premiere of "The Scorpion King" kicked off.