Jiang Ran was a little speechless after seeing the report on the "Hong Kong Economic News". Just yesterday, he was instructing his subordinates to pay attention to guiding public opinion, but today an even more astonishing report came.

Jiang Ran also knows that it is inevitable that he will become a news topic now, so now he has to think about how to guide these news to develop in the direction he wants, and use his news topics to seek more benefits for his company.

In November 1981, the movie-watching boom in Hong Kong caused by "Nightclub" had just passed, and with the report on Jiang Ran's wealth in the "Hong Kong Economic Journal" on the 22nd, the citizens of Hong Kong all knew about this self-made young billionaire who was weak at the age of the crown.

"This Jiang Ran, isn't it Ah Ran who opened a video store on Queen's Road? When he first opened the store, I often went there to cheer him on, and I was very familiar with it, so I said that I rarely see others in the store now, and I used to be a billionaire. An old customer of Burning Feng boasted to people.

"Oh! This Jiang Ran also provided me with services when he opened a video store, and now he is actually a billionaire. Hey, hey, the billionaire actually did my service. "It seems that this is also the early customer service of a video store.

"Brother Sen, did this Jiang Ran mess with you before, I remember calling my brother at the beginning. A horse boy at the Queen's Bar sighed with Rotten Mori.

Rotten Sen still has a little image of Jiang Ran, who was brought over by Ah Qing at the beginning. He still remembered that Jiang Ran came to talk to him about opening a store last year, but he didn't expect to become a billionaire now.

Rotten Sen knows Jiang Ran's background very well, and after seeing Jiang Ran's report, he also had the idea of knocking Jiang Ran, but considering the relationship between Ah Qing and Jiang Ran, and now that Ah Qing is no less than his own strength, and Jiang Ran, who vaguely knows that he has some relationship in the police station, Rotten Sen finally suppressed the idea that just popped up in his heart.

"Ah Ran, you kid can, you can do such a big business quietly, and your brother-in-law will depend on you in the future. Li Lixing also called Jiang Ran.

Just this year, with Jiang Ran's financial support, Li Lixing has used the Li family's connections in the police force to now be promoted to senior inspector, and his future is optimistic by many people.

"Ah Ran, congratulations, I'm worth more than 100 million, why didn't I see it in the crew, you want to have a treat!" Zhong Chuhong also called.

"Ah Ran, you are a billionaire now, you must add money to me next time you make a movie. "This is Chen Baixiang.

In the next few days, Jiang Ran's phone was never disconnected, and no matter who he knew or didn't know, he was calling Jiang Ran.

And Jiang Ran's parents also called Jiang Ran as soon as they saw the news.

"Ah Ran, is the report in the Hong Kong Economic Journal true? You have really earned hundreds of millions of Hong Kong dollars in the past two years?" Jiang Mu asked in disbelief on the phone.

Jiang Ran smiled bitterly and said into the microphone: "Mom, the reports in the media are too exaggerated, where did I make so much money, they only evaluate the possible value of Ranfeng Company, not that I really made so much money." ”

Jiang's mother said a little disappointed: "It turned out to be fake, I still take it seriously, how can the current newspaper report it randomly." ”

"It's not fake, if I sell all the properties, it can be worth hundreds of millions of Hong Kong dollars. Jiang Ran heard his mother's disappointed voice and explained to Jiang's mother.

Speaking of this, Jiang Ran then said to Jiang's mother on the other end of the phone: "Mom, you and Dad don't go out for the time being today, I'm afraid that after the report of the "Hong Kong Economic Daily", someone will find you trouble, and I will find a few people to follow you later." ”

Jiang Mu said with some uncertainty: "It's not so exaggerated, is it?"

Before Jiang Ran could speak, Jiang's father's words faintly came from the other end of the phone: "Listen to my son, Hong Kong is not a peaceful place, if someone is worried about it, it will be troublesome." ”

"Yes, Mom, as the saying goes, if you are not afraid of thieves, you are afraid of thieves, and it is always right to be careful. I'll let Jiang Jianguo bring someone over later, usually when you go out, they will follow you, so that you can take care of it. ”

After Jiang Ran finished talking to his parents, he immediately called Jiang Jianguo.

"Jianguo, I'm Jiang Ran, don't we have more than ten or twenty comrades-in-arms in the mainland in our store, you help me pick a few people who know the roots, temporarily be my bodyguards and my family's bodyguards, and bring people to my parents first after picking a good person. ”

"Don't worry, Mr. Jiang, I'll do it right away. "Jiang Jianguo has always carried the imprint of military obedience and ability.

When Jiang Ran arranged the security of himself and his family, after a few days of fermentation, the news about Jiang Ran became more and more intense as expected, and then affected Jiang Ran's company.

In fact, on the day he saw the report of the Hong Kong Economic Journal, he realized that he might become the center of the media for a period of time in the future. Notify our companies immediately of various countermeasures to strengthen their influence in the hearts and minds of the people of Hong Kong.

In the conference room of Ranfeng Group Company, on this day, Jiang Ran was having a meeting with the heads of various subsidiaries, and Ran Dong, the head of the marketing department, was reporting the investigation report of the marketing department.

"Through the investigation of our marketing department, after the report of the "Hong Kong Economic News", in recent days, because of Mr. Jiang's relationship, the performance of all industries under our group has improved to varying degrees. ”

"What I want to say now is that, according to the survey, for the majority of Hong Kong citizens, it is only because of their curiosity about Mr. Jiang that they have begun to pay more attention to the company that Mr. Jiang founded. Therefore, this kind of large performance increase is short-term and ineffective. Although we expect that this kind of attention will not decrease for a long time to come, at least until the news popularity of Mr. Jiang decreases. ”

After Ran Dong finished speaking, Jiang Ran said calmly: "Everyone, Ran Dong has said just now that the public's attention to our company has increased in the short term, which is a good thing for the improvement of our company's performance and popularity." I hope that companies will seize the opportunity to develop these short-term followers into long-term loyal consumers. ”

"In addition, we must also realize that while the attention is increasing, it also means that any of our mistakes may be noticed by the media and the public, and even exaggerated. Therefore, we must strive to improve our business capabilities, improve our company's service attitude, reduce our miss rate, and strive to leave more loyal consumers in this wave of high exposure and high attention. ”

"Finally, we must also pay attention to the movement of the media at all times, strive to guide public opinion, improve the company's image, and strive for any news that is detrimental to the company's image not to appear in the media's reports. ”

After the meeting, Zhao Hongjun found Jiang Ran alone.

"Mr. Jiang, do you think in the current situation, can you do an exclusive interview in our "Daily Daily"? You can not only introduce your entrepreneurial experience to the public, but also talk about the company's development strategy, so that the public can intuitively understand Ranfeng Company through you, the boss. ”

After thinking about it for a while, Jiang Ran said to Zhao Hongjun with a smile: "Mr. Zhao, you are selling the boss's posture for the sake of newspaper sales." However, what you said is also reasonable, and during this time, I have received a lot of applications for interviews, and the fertilizer water does not fall into the fields of outsiders, so this interview will be handed over to Tiantian, and you can arrange for reporters to come over. ”

Zhao Hongjun said excitedly: "Okay! I'll arrange it right away, and let the reporter come over now." ”

"Mr. Jiang, what prompted you to have the idea of starting a business last year?" Ranfeng Group Company, Jiang Ran is in the company and is being interviewed by "Daily Daily".

Jiang Ran sat on the boss's chair, supported his head with his hands, thought about it for a while, and said: "At that time, I actually just didn't want to guard the small restaurant at home for the rest of my life, be a chef for a lifetime, and I had no other specialties. In addition, I felt that working a job for a long time was no different from guarding the restaurant at home, so I had the idea of starting a business. ”

After all, there are many people who start businesses, but most of them end in failure, and you are so young, and the companies you have founded have been successful. ”

"First of all, I think the first point of entrepreneurship is that you must have the determination to start a business, and do not hesitate to make this decision; second, you must have a very good understanding of the business you are going to create, such as the preliminary research and other preparatory work must be sufficient, which will be the basis for your success, and then you must have enough action ability and meticulous planning, and the two cooperate with you to succeed. Jiang Ran said with a serious face that those successful people were saying.

The interview lasted for an hour, in which Jiang Ran introduced his entrepreneurial experience and experience, also talked about his life and family, and focused on the operation and management of several of his companies and the development concept, in general, Jiang Ran himself was very satisfied with this interview.