Chapter 140: The Penguin in Pain and Happiness

For the next two days, everyone in the school intranet was busy and didn't talk about it.

Inside the penguins, a bunch of people on the gaming platform are also busy.

"Happy Farm" has been online on the Penguin game platform for a month, and it has been half a month since the launch of paid props. On the day of its launch, the number of users exceeded 500,000, and then it was out of control.

Million!

Million!

Million!

Million!

Ten million!

……

When the number of users exceeded 10 million in half a month, not only the people of the Penguin Games platform were stunned, but the entire game industry and even the entire Internet industry were dumbfounded. No website or game or software has ever been as crazy as Happy Farm. Although the game also caused heated discussions when it was launched on the intranet before, the intranet is still mainly for college students, and the media attention it has received is relatively low.

However, when "Happy Farm" met penguins, it erupted with a terrifying spread rate like Mars hitting the Earth. Penguin friends have called friends to play stealing vegetables together.

Happy Farm has become a milestone in the development of browser games. The various browser games in the back may be more complicated, but the entertainment experience it brings is similar to the game of stealing vegetables to a certain extent. This can be said to be a "light entertainment" game, in the past, whether it was a stand-alone game or an online game, the download and installation was relatively complicated, and there were certain requirements for the hardware of the machine, and many players were busy with work and it was difficult to immerse themselves in the game for too long. Browser games, on the other hand, are faster to open and easier to play. This is not only for young people to play, but also for more people to participate in the game thanks to the advantage of being able to get started quickly. In the past, games were designed to attract core players, but now and in the future, browser games are casting a wide net, turning many users who didn't play games into their own customers, which is why the number of users of Happy Farm has soared.

Taking advantage of this shareholder trend, Penguin Games has launched a business of buying and selling props. All kinds of fertilizers, villas, dogs, etc. can be exchanged for different penguin beans, and one yuan can be exchanged for 100 penguin beans. Although most players are reluctant to spend money to play browser games, they can't stand the wide range of users of Happy Farm.

After breaking through 10 million users, 15 million, 20 million, 25 million, 30 million and other thresholds were also quickly broken, as of the one month agreed in the gambling contract between Jiang Hui and Penguin, the number of users of "Happy Farm" actually reached 35 million, and the number of registered people for Penguin Communication also took this opportunity to exceed 300 million.

Although 35 million seems to account for only more than 10 percent compared to 300 million, in fact, the 300 million registered accounts of Penguin Communication do not mean that there are 300 million people using them, and many people have two or more Penguin accounts, so it is estimated that more than 100 million people are using Penguin Communication. Among the more than 100 million people, excluding some people who don't often surf the Internet, it is estimated that nearly half of the remaining people are playing "Happy Farm".

With so many people playing games, even if one percent of them are willing to spend money to play, there are more than 300,000 people, not to mention that the proportion of people who are willing to spend money is much higher than one percent, reaching about five percent. This is amazing, equivalent to 1.6 or 7 million people paying to play the game, although many people may only spend a few dollars, but there is no shortage of local tyrant players who spend a lot of money. In the past six months, it has also brought nearly five million income to the penguins, and it is still rising.

The rise of "Happy Farm" has brought new ideas to traffic monetization, and many websites have had a lot of traffic in the past, but they cannot bring profits. The web games of "Happy Farm" can be a good way to monetize these traffic, which can be regarded as filling a gap, whether it is the senior manager of the Penguin game platform or the boss of the company, they are very satisfied with this game.

According to the gambling contract between Jiang Hui and Penguin, one month after the launch of "Happy Farm" on the Penguin platform, if the number of users is less than 500,000 and the number of people online at the same time is less than 150,000, Penguin can buy out the game for 1 million. If more than one million people use it in a month, then Penguin buys out the exclusive right to use and adapt "Happy Farm" on the Penguin platform for two million. If more than two million people use it in a month, then Penguin will spend five million in cash and 10 percent of the game's revenue to Korn Radiant. After that, the number of users doubles, and the price is doubled, but the game's revenue share does not exceed 30%.

In this way, the number of users of "Happy Farm" has reached 35 million, and Penguin needs to pay 80 million in cash and 30% of the game revenue to Jiang Hui's Guanghui Game Co., Ltd., and to be more specific, now Penguin has to prepare for the buyout and the first month's game revenue share of 1.5 million, a total of 81.5 million to Jiang Hui.

This is just the situation of "Happy Farm", and in a few days, "Happy Landlord" will also be online for a month.

Although the use of "Happy Landlord" is not as scary as "Happy Farm", it is now used by more than 16 million people, and the number of users is steadily increasing. According to the contract, Penguin needs to pay 40 million and 30% of the game's revenue. In particular, this 30% of the game revenue will not be less than the buyout money if you calculate it carefully, especially the RMB players of "Happy Landlord" are more than "Happy Farm", and each game will consume a part of the happy beans similar to Penguin Beans.

Although the system will give away a part of the non-redeemable happy beans to players every day, for most people, if they don't recharge, they won't have happy beans for too long, which leads to the willingness of players in "Happy Landlord" to spend money is much higher than that of "Happy Farm", reaching a ratio of 12%, and the per capita cost of each player is also higher. The game of stealing vegetables is expected to bring more than 10 million to the penguins in the first month.

You must know that Penguin's entire company earned a profit of 300 million yuan last year, which is equivalent to more than 20 million net profits per month. Now that "Happy Farm" and "Happy Landlord" have been online for a month, the launch of the charging system has brought almost 15 million in revenue in just half a month, which is equivalent to 30 million a month, which is equivalent to the monthly profit of all other businesses of Penguin. You know, these two games have only been launched for a month, and the number of users is still rising rapidly, God knows if in half a year, will these 30 million become 60 million? 100 million?

Anything is possible!