Compared to "The Hunger Games", "Twilight" and "Latent", "Fast and Furious 5" is undoubtedly a real first-line commercial blockbuster, and after the last time Bearded Jack and director Justin Lin raised the issue of a possible budget gap, Matthew and David Ellison decided to increase the production budget of this film from $150 million to $170 million.

Even in today's Hollywood, this can be said to be a top-level production.

"The crew's preparations are basically going smoothly, and everything is going according to plan. ”

In a conference room at the Disney studio, the crew was convening a meeting of the main creative staff, and director Justin Lin said unhurriedly, "There are three main locations on location, the Disney Studios in Burbank, the desert in Southern California, and Rio de Janeiro!"

He glanced at Matthew, saw that Matthew didn't say, and continued, "This film will be filmed from mid-January, and the shooting date is expected to be three months to three and a half months, and the shooting part is planned to be completed no later than June. ”

Hearing this, David Ellison asked Matthew in a low voice, "You have the right schedule?"

Matthew nodded slightly, "Justin made the shooting plan according to my schedule. ”

After the New Year, he has at least two movies to shoot, one is "Fast and Furious 5" and the other is "Special Forces 2".

Due to the change of director caused by Paramount Pictures and Hasbro, the preparation of "Special Forces 2" has been much slower than that of "Fast and Furious 5", and Stephen Sommers plans to enter the filming stage in the second half of next year.

Justin Lin then said, "Disney Studios has set a screening schedule for May 2011, and the specific date has not yet been determined, and the current options are the first weekend of the summer season, mid-May, and Memorial Day." ”

"Is a summer start possible?" asked David Ellison.

The bearded Jack answered, "It's difficult, Walt Disney is about to complete the acquisition of Marvel Entertainment, and Marvel Studios wants to put "Captain America" on the first weekend of the summer season, unless "Captain America" post-production or publicity can't catch up, otherwise it will be difficult for us to get this schedule." ”

Matthew thought for a moment and said, "It's okay if it can be released in May, pay attention to remind Disney that it's best not to have a big-budget commercial premiere on the same weekend." ”

"I'll talk to Disney. Bearded Jack said.

On the actor's side, Tyrese Gibson suddenly interjected, "Don't schedule it in late June, the schedule of "Transformers 3" is in this time period, and I think this film is very competitive." ”

"Our competitiveness is not weak. Paul Walker laughed and said, "You're worried we won't be able to kill those robots?"

Tyrese Gibson shook her head and said seriously, "Where do I spy on two films that I participated in?"

Everyone in the room couldn't help but laugh, and they didn't care about Tyrese Gibson's joke.

This black man, like many African-Americans, has a talent for comedy.

Justin Lin's plan, the hilarious part of the film, the starring role revolves around him.

Funny-wise, Matthew and Paul Walker are not good at it.

The laughter didn't last long and quickly subsided, and Justin Lin continued, "Matthew, I need a bunch of sexy swimsuit girls. ”

"You just recruit. Matthew is a little strange, after all, Hollywood has never lacked young and beautiful women, "How can drag racing be without beautiful women?"

Justin Lin was ambitious, "Can you get in touch with Victoria's Secret?" he saw Matthew's confusion and explained, "I designed a scene, a high-end beach swimsuit party, if the Victoria's Secret Angels appear collectively, it will also be conducive to publicity." ”

Matthew looked at David Ellison, who whispered, "You're in charge." ”

Regarding the matter of film, he rarely interferes, and only pursues one principle, and Matthew's plan and implementation are all correct.

"Well, I'll get somebody to get in touch. Matthew made a quick decision, "I can't guarantee that Victoria's Secret will work with us. ”

This involves the issue of cost, and if Victoria's Secret offers a large price, he will definitely not be stupid to agree.

The contact with Victoria's Secret is still entrusted to Helen Herman, and there are two newly selected Victoria's Secret Angels, who are themselves clients of Angel Brokerage.

It seems that Victoria's Secret has a swimsuit series, and it can appear as a sponsor.

Thinking of this, Matthew said slowly, "Justin, Jack, the two of you will discuss it and see if you can add that beach party scene to the swimsuit catwalk." ”

The bearded jack, who is also an experienced producer, understood what Matthew meant as soon as he heard it, and immediately said, "This is a good way to attract Victoria's Secret with the influence of the Fast and Furious series." ”

Matthew nodded lightly and asked, "How's the commercial sponsorship talk?"

"It's pretty much the talk. The bearded Jack opened the work log in front of him and said in detail, "In terms of automobiles, Mercedes-Benz is still our main sponsor, and Dodge will continue to work with us, and Lamborghini is talking to us." ”

He glanced down, "In addition to providing vehicles, we can earn about $10 million in advertising fees from these three car sponsors." ”

Hearing this figure, many people started to talk about it.

The bearded Jack continued, "And Rolex and Armani. Matthew, your two sponsors will each provide $1.5 million for the film. ”

He cleared his throat, "In addition, a total of nine brands such as Burger King, Coca-Cola, and Budweiser will appear in the film, with a total advertising cost of $13 million." ”

"Oh, and before the film even started, we had more than $20 million back. ”

This emotion is not loud, but it clearly reached Matthew's side, and Matthew feels that it is not much at all, after all, the advertising cost of "Transformers 3" is more than 40 million US dollars.

And there are also manufacturers such as Metersbonwe and other manufacturers in negotiations.

Michael Bay not only shoots commercials, but also dares to add advertisements in the film!

Matthew got the inexact news, just Lenovo, advertising sponsorship costs may reach 20 million US dollars, it is said that the direct appearance of Lenovo trademark footage, advertising costs as high as 10 million RMB per second.

Because he likes "Transformers", he also got a lot of gossip that a certain company on the other side of the Pacific Ocean that produces soothing milk asks Bumblebee to drink soothing milk! It is said that Michael Bay refuses and will give them an impressive line.

Lenovo requires that the close-up of the trademark appear no less than five times, and the Lenovo product cannot be transformed into a Decepticon, and if it is transformed into an Autobot, it will also appropriately add advertising fees.

"Jack, how are the negotiations with the manufacturers on the other side of the Pacific going?" Matthew has been in contact with the crew since the world premiere of "Fast and Furious 4", "How many manufacturers have confirmed investment intentions?"

Bearded Jack immediately replied, "At the moment, there are five, a dairy company, a men's ready-to-wear brand, a smart SUV brand, and a soft drink company...... Well, there are also computer brands that sponsor Transformers. ”

He looked at his notebook again, "These five companies have strong sponsorship intentions, and the crew is still negotiating with them, if it goes well, we can get a total of more than $20 million in advertising sponsorships from them." ”

"Negotiate before filming begins. Matthew was very satisfied with this amount, "Don't affect the normal filming of the crew." ”

The film has not yet started filming, and he was able to recoup his $40 million investment through advertising sponsorships, which will undoubtedly make him and David Ellison much less financially stressed.

Matthew also reminded, "For the way the ad is inserted, they have to negotiate with the crew to solve it, pay attention to this." ”

These five brands have all been inspected by the crew, and they will definitely not be too blunt implanted.

Whether the brand is well-known enough, whether it is a leading brand in the industry, whether the company also has the promotion strength and marketing ideas, whether the brand image tonality is consistent with the concept of the film, and whether it fits the story.

Here are Matthew's three principles for choosing a brand for product placement.

Especially for the financiers on the other side of the Pacific, he will not be unprincipled and undisciplined like Michael Bay, preferring to charge less advertising sponsorship fees or give up the other party's advertising sponsorship, and will not let the advertising sponsor directly intervene in the filming and production of the crew like the crew of "Transformers".

Matthew had been in contact with some brands and advertising agencies on the other side of the Pacific this year, and most of the product placement practices on both sides of the Pacific are similar.

The product placement of many movies is not done by a special advertising company, just an ordinary advertising company, the advertising company only needs to plan, and then it is a wrestle with the crew, where to insert, how long to insert, of course, the crew should be as short as possible, and the advertiser must be as long as possible.

Big brands have their own advertising departments that can plan directly, while the advertising design of film producers is always passive.

Of course, this is those small crews and general films.

Changing to a big production by a big director, the situation is naturally different.

For a big-budget hit like Fast & Furious 5, the crew has no shortage of potential advertising sponsors.

In fact, with Matthew's commercial appeal far superior to Michael Bay, if it is really as undisciplined as the crew of "Transformers", it is not difficult for "Fast and Furious 5" to get eight or nine million dollars in advertising sponsorship.

On the other side of the Pacific alone, the crew pushed out more than a dozen sponsors, especially some health care products, and Matthew strictly restricted the crew from implanting.

The meeting lasted a full hour and a half, and from this meeting, all the main actors of the crew had to join the crew for rehearsals and some necessary stunt training.

At the end of the meeting, Matthew was about to leave when David Ellison stopped him, apparently having something to talk to him.