Chapter 517: Final Preparations for the Launch Conference
New York, one of only two financial centers in the world and the largest city in the United States, is proudly known as the "center of the world". With more than 20 million residents and a large number of tourists from all over the world, the entire metropolitan area has an exceptionally strong spending power.
Manhattan Island, the core of New York, is home to a large number of top income earners and wealthy tourists from all over the world, and the whole of Manhattan is a shopping island. As a global metropolis, it goes without saying that the styles and styles of the products here are rich and diverse, and they will not cater to the preferences of just one group of people.
Fifth Avenue is located on the central axis of Manhattan Island and is the essence of Manhattan Island shopping.
New York's Fifth Avenue is one of the world's top five luxury pilgrimage destinations, topping the Champs-Élysées in Paris, Oxford Street in London, Pitt Street in Sydney and Causeway Bay in Australia.
The Korn Tej's flagship store in New York is located on Fifth Avenue, next to Prada and Dior. Considering that Jiang Hui arranged the launch of GPHONE in the flagship store in New York, this directly-operated store and the direct-operated store in Shanghai were the first to be built.
"Mr. Jiang, except for the indoor tables and chairs in this store, all the others have been renovated," Wang Mengyu said, standing at the door of the New York flagship store.
Due to the choice to hold the listing conference on October 6, Jiang Hui came to New York two days in advance to confirm the preparations on site.
The New York flagship store is very extensive, with a total of more than 1,200 square meters on the upper and lower floors, which is equivalent to about one acre of land on each floor. In Manhattan, such a big door, the price is really not low, Dai Fuqian after comprehensive consideration of the real estate developer's offer, or choose to sign a three-year lease contract, wait for the funds of Guanghui mobile phone to be sufficient before buying.
According to Jiang Hui's idea, the directly-operated stores are all decorated by buying their own shops, but considering that in the next ten years, the rate of appreciation of foreign real estate is far less than that of the Heavenly Empire, when Dai Fuqian reported to him, Jiang Hui also agreed that the foreign directly-operated stores should be leased or purchased in light of the actual situation, but in principle, the domestic plan is still to be purchased.
The New York flagship store is so large that it is large enough to hold a press conference. After all, this is the first press conference of Guanghui mobile phone, although Guanghui Group invited many media reporters, but it is estimated that not everyone will be present. If we wait for the next GPHONE2 to develop the conference, the New York flagship store is estimated to be insufficient. But that's at least next year, and we'll talk about that then.
"The location of this store is very good, it happens to be in the corner area, and the next few shops are selling luxury goods," Jiang Hui said, looking around.
Fifth Avenue is a perfect blend of old and modern, and the streets are basically full of century-old buildings, but under the vicissitudes of the roof, a unique storefront reveals a modern and fashionable atmosphere from time to time. Although there are many brands, the top brands and civilian brands get along in harmony, reflecting the spirit of equality in the United States, next to the flagship store of the Guanghui mobile phone, in addition to Dior and Prada, Uniqlo and the like are also calmly soliciting customers, you do yours, I do mine.
"I also have to thank my colleagues at Meituan.com USA, whose staff in New York are the most familiar with this area, and after recommending a few places, I checked them on the spot and finally chose the current place," Wang Mengyu said.
Fifth Avenue is indeed the world's highest standard shopping paradise: the top brands, the most high-end shopping malls, the latest styles, the most complete goods, and of course, the most expensive prices and the most thoughtful service are all here, fortunately, Bai Xue and He Ling did not come over this time, otherwise Jiang Hui felt that after the press conference, he would definitely be dragged to go shopping.
Thinking about the scene of shopping with a woman, Jiang Hui felt that it was easier to go to work.
"Placing the flagship store of Guanghui mobile phone here has virtually enhanced our brand image, and people can't help but feel that they are not buying a mobile phone, but a luxury product."
"Mr. Jiang, the lowest price of our GPHONE is $399, and the high-end price is $499. Americans have money, but the price really feels a little bit of luxury."
LV bags that sell more than 10,000 in China cost only a few hundred dollars on Fifth Avenue. Thinking about it this way, Guanghui mobile phone is really the same price as ordinary luxury goods, which is quite appropriate to Jiang Hui's previous positioning of Guanghui mobile phone as a "light luxury".
Don't look at the fact that Americans have high incomes, but they don't really have much savings.
There is now a popular saying in China that the United States is a "high-income and low-consumption" country.
It seems that this is true - in the United States, a waiter earns $3,000 a month, an office worker earns $6,000 to $7,000 a month, and a teacher $5,000 to $6,000...... Multiplied by the exchange rate of 7 points, converted into RMB, the income looks much higher than in the Celestial Empire.
In addition, things are also cheap, and a car that sells for 200,000 yuan in the Celestial Empire may cost less than $20,000 in the United States, and a brand-name clothing that sells for two or three thousand yuan in the Celestial Empire may cost only one or two hundred dollars in the United States. There are many examples of bags, watches, mobile phones, computers, etc., which are also unbelievably cheap in the United States......
However, in fact, the people of the Celestial Empire feel that the United States is cheap because they focus on a few items such as luxury goods, clothing, and automobiles. However, ordinary people live a normal life, who will buy a bag today, a watch tomorrow, and then buy a car the day after tomorrow?
In fact, the lives of the American people are not as high as they think. Even if it is a salary of $6,000 a month, then after deducting income tax, you can probably start with more than $4,000 per month. After deducting one of the store's monthly expenses: medical insurance, there are more than $3,000 left for a long time. If you also add supplementary pension insurance and the like, then you will get 3,000 dollars. There are also various expenses such as rent, water, electricity, gas, car maintenance, etc., and in a month, you can't actually save much money.
An organization once conducted a survey: 34% of Americans have no savings in their accounts, and 35% have less than $1,000 in savings. Of the remaining respondents, 11 percent had savings between $1,000 and $4,999, 4 percent between $5,000 and $9,999, and 15 percent had savings above $10,000.
In the Celestial Empire, there should still be a lot of people who have deposited more than $1,000, right? This killed almost 67% of Americans in an instant.
Although this does not mean that the Celestial Empire people are richer, it can at least show that Americans are not as rich as everyone thinks.
(End of chapter)