"What's wrong?" Seeing Liu Shixin's panicked appearance, Zheng Xiuyan asked. Pen, fun, pavilion www. biquge。 info

"Sony got back and they said there would be a video conference in a moment, and I needed to be there. But how can I see people with my current face? Alas...... "This was originally a very happy thing, but with Liu Shixin's current appearance, he really didn't want to appear on the camera."

"Sony, what is your connection to them?" asked Zheng Xiuyan, who didn't quite understand.

"Your single is out, silly girl. Liu Shixin sat next to Zheng Xiuyan, touched her hair and said.

"Don't call me stupid! Wait...... You just said that the single distribution company you found was Sony, the global record label Sony?" After Zheng Xiuyan reacted, she sat up directly from the floor, looked at Liu Shixin and asked in surprise.

"To be precise, it's a subsidiary of Sony Music in Sweden called MER-Musikk. ”

"Sweden?" Jung so-yeon is even more confused about why her single would be released by a Swedish music company owned by Sony.

"Alan Walker is the copyright owner of the song, and now MER-Musikk has signed him into the company, so the release of your single is also up to them, but Sony's global resources are available at any time, and this music company is very good at promoting and marketing artists. ”

"Shixin, thank you~" S.M company is very energetic in South Korea, but compared to the behemoth of Sony, it will seem very small, Zheng Xiuyan didn't expect Yoo Shixin to help her find such a powerful publishing company.

"I just made a role like an intermediary, and it was your influence and singing that really moved them. ”

MER-Musikk had received the past single from Yoo Shishin earlier, and at first, they didn't notice who the singer of the single was, but the producer of the single, Alan Walker, was a musician they had been paying attention to for a long time, and the melody of the song "Faded" was simple and toxic, so they were very optimistic, so they quickly signed Alan Walker, who quit NCS, to their subsidiary.

Originally, MER-Musikk planned to promote Alan Walker, and they even drew up a marketing plan of "One Song Becomes a God", when they learned from Alan Walker that the singer of the single "Faded" was actually Jessica, who is very famous in Asia, they had a new plan, so they had this video conference.

"Po~" Now no words can express Zheng Xiuyan's excitement, she kissed Liu Shixin's face heavily.

"Are you happy?" Liu Shixin asked with a smile.

"Hmm. "Returning to the music world is one of Zheng Xiuyan's dreams after quitting Girlhood, and the previous external conditions have not allowed it, so it has been put on hold for the time being, but it does not mean that she has given up this dream, and now with such an opportunity, she is naturally very happy.

"But, what should I do with the video conference for a while?" This is what Liu Shixin is most distressed about, the appearance on his face is clear-eyed, and people can know that he was beaten at a glance.

"Why don't I help you attend?" Ms. Zheng said.

"You're a star yourself, and it's a bit of a bargain to talk to them directly. Liu Shixin shook his head and vetoed.

"What should I do then?" Zheng Xiuyan also had no idea, basically no artist in the entertainment industry came forward to negotiate the contract directly, and the main problem was that she was afraid of being looked down upon by the other party and could not get a good offer.

"No, I'll wear a mask in a moment. ”

"Does it seem disrespectful?"

"When the time comes, I will say that my face is allergic and it is inconvenient to show people, and they should be able to understand. ”

"That's all there is to it. Shixin, thank you for your hard work~" Zheng Xiuyan leaned her head on Liu Shixin's shoulder, looked at his swollen face and said with some distress.

"Just don't beat me up in the future. Liu Shixin said jokingly.

"I really don't know. ”

"Okay, I'm joking, why are you still in a hurry?" Liu Shixin took Zheng Xiuyan's hand and said.

"Really...... I shouldn't feel sorry for you, give me back my touch~"

"I'll give it back to you in the next life, whether it's your touch or your heart in this life, it belongs to me. ”

"Overbearing...... Where do you put your hands?" feeling the softness on her chest, Zheng Xiuyan said angrily.

"The position of your heart, she belongs to me now~" Liu Shixin's expression and tone were very natural, as if what he was doing now was taken for granted.

"Yikes!"

"Ahem...... The video conference is about to be held, so I'll go and prepare first......" After taking advantage of it, Liu Shixin left quickly.

"This villain!" Looking at the back of Liu Shixin leaving, Zheng Xiuyan had an indescribable feeling of peace of mind in her heart.

……

After Liu Shixin washed up, he came to the desk in the study, he put on his mask, sat in front of the computer and waited for the video conference to start. Zheng Xiuyan sat in a position that the camera couldn't see, compared to Liu Shixin, she was the most nervous person now.

Soon, a three-way video conference kicked off. The three parties were Yoo Shishin in Canada, who attended as Jung's sole agent, Alan Walker in Norway, who was one of the protagonists of the meeting, and MER-Musikk in Sweden, where a total of four people attended, including Sony creative manager Lisa Heltengren, production manager Joanna Hoffman, A-R director Klaas Agra, and international development director Katrin Bowman.

As soon as he came up, Liu Shixin's outfit made the others in front of the video stunned for a moment.

"I'm sorry everyone, but my face has been a little red and swollen recently due to allergies, so I put on a mask......"

"It's okay~" Alan Walker has always been grateful to Liu Shixin, who is a person who has the grace of knowing him. Since he accepted Liu Shixin's single invitation, he has almost risen steadily, not only signed with Sony, but also has a good plan for his development.

"It's fine. "There is a reason for it, and MER-Musikk will not say much. "Then the meeting officially begins......"

"According to the content and mood of the song "Faded", our company completed the production of the MV script, and the MV shooting location was selected in Estonia, and now we are waiting for Miss Jessica's arrival. ”

MER-Musikk's original plan was that the singer would not appear in the MV, so as to reduce the audience's attention to the singer and pay more attention to Alan Walker as a creator. But now, as the singer of the song, especially the famous Zheng Xiuyan, she must be in the MV, so that with Zheng Xiuyan's fame, MER-Musikk can save a lot of promotion in Asia, where Alan Walker's fame is weak.

"What about the timing?" asked Liu Shixin.

"Of course, the sooner the better, and it would be nice if you could arrive in Estonia within a week. "The shorter the time it takes to shoot the MV, the more money MER-Musikk saves.

"No problem, we'll be in Estonia in three days. Liu Shixin glanced at Zheng Xiuyan, and the other party nodded, so he replied to MER-Musikk.

"That's great, we'll meet Miss Jessica at the airport then. ”

"After the MV shooting, we will start the promotion. According to research, Faded's target audience is mainly 14 to 27 year olds, and most of these people will be players of some popular games, so these gamers will be an important target for our cooperation. The way we're going to involve Faded in the game is also multifaceted, including branding, marketing, visuals, and more......"

"Won't this cause people to be disgusted?"

"Of course, we will try to keep a low profile as much as possible to take care of the feelings of the core users of the game. ”

"Throughout the marketing process, we will work with some of the most professional gamers and gaming platforms, such as finding some game influencers from YouTube or Facebook, and then making full use of Sony's own gaming platform to apply Faded to the background music of game live broadcasts or videos, or simply let them use their social media accounts to push to their fans, so as to achieve the ultimate promotion goal. ”

"In the warm-up stage, in Europe and the United States, we will be the first to release three trailers, recording "Faded", Miss Jessica's voice and MV shooting. An exclusive platform was finalized, with each invited gamer assigned a unique number, such as "Faded#62", and exclusive content and discussion forums for Faded. In Asia, we will release a trailer for the MV on April 11 to attract the attention of Miss Jessica's fans, and we also hope that Miss Jessica will promote it on social media. ”

"That's fine. Liu Shixin agreed.

"Then it's the full-scale roll-out phase. On April 18, 2015, Miss Jessica's birthday, "Faded" will be released on all digital music platforms, and the music video will be available on YouTube. At the same time, we will mobilize all previous gamers to push relevant messages together. ”

Then, based on the sales of the singles for the week, if the numbers are good, we invite players to participate in the "Faded Contest" – to use the song in their own gameplay videos. We encourage players to incorporate songs into their favorite gameplay videos and upload them to YouTube, and the more creative the song and video are combined, the better. In the meantime, we will select excellent videos to upload to Alan Walker's own YouTube channel and recommend them to everyone. Alan Walker will also pick the best three participants to give away valuable merch, such as Motorola smartwatches, Sony headphones, and STEAM gift cards, among others. ”

"Follow-up marketing will continue to stimulate fans with video content, including but not limited to behind-the-scenes footage, video interviews, performance videos, and so on. At that time, we'll also be inviting the best players to remix Faded and promote it to the top. ”

Lisa Heltengren, the creative manager of MER-Musikk, said a lot in a row, and the content was also very comprehensive and convincing, so that Alan Walker on the side was stunned, he didn't expect that there would be such an operation, although there were some places he didn't understand very well, but he himself was not only a music producer, but also a gamer, he could imagine that after such a package, "Fades" would definitely become popular among gamers.

Zheng Xiuyan was also stunned, her previous experience in S.M was to record songs, participate in variety show promotions, showcases, and go to TV stations to play songs, but she didn't know that there would be such promotion.

"Very good plan, worthy of Sony. In fact, Liu Shixin was also surprised, and this was when he knew in advance that MER-Musikk was very good at marketing.

"Since everyone agrees to this plan, then I will send the electronic contract to both of you for you to see. ”

In less than two minutes, Yoo Shixin received the contract, and he sent one to Zheng Xiuyan.

The contract is very long, mainly involving some confidentiality issues. Marketing has always been there in the circle, but it is never said in the open, so this time Sony's marketing plan cannot be passed on. The next issue is the post-release interest of the single, the copyright of "Faded" was bought by Sony at a high price after Alan Walker signed MER-Musikk, and Alan Walker will also be the main beneficiary of this marketing plan, so his contract share is only 15%.

Zheng Xiuyan is one of the main links in the promotion of Asia, and she is also the singer of the song, plus Alan Walker and Yoo Shixin have a contract in advance, so MER-Musikk can't leave Zheng Xiuyan alone, she will get 20% of it, and the remaining 65% will be obtained by MER-Musikk.

This contract is quite reasonable, the real money in the music industry is always the brokerage company and the copyright holder, relatively speaking, the singer's share is very small, especially Zheng Xiuyan did not sign a contract with Sony, and it is already good to be able to give 20%. However, Liu Shixin didn't plan to let Zheng Xiuyan make money with a single, what she needs now is fame. After Zheng Xiuyan nodded, Liu Shixin agreed to sign the contract.

Printing out the contract, Zheng Xiuyan signed her name and sent it to the other party by fax. So far, the tripartite cooperation has gone smoothly. Because the three parties are now scattered all over the world, there is no need to hold any cooperation banquets.

Turning off the computer, Liu Shixin took off his mask, he was really worried that MER-Musikk would have something to do and put forward any unreasonable conditions, but the other party was a big company in the end, and his cooperation attitude was also very sincere.

"Huh ~ It's hot to death" It's almost April now, the weather outside has slowly turned hotter, and after wearing a mask in the house for a long time, Liu Shixin's face is even hotter.

"What are you looking at?" Seeing Zheng Xiuyan holding her mobile phone, Liu Shixin asked.

"Where is Estonia?"

"Eastern Europe~"

"Hey, really, is there any place where I can shoot the music video?"

"There have been wars there in recent years, and there should be ruins and other places, which is exactly in line with the mood of the song 'Search'. ”

"When are we leaving?"

"The day after tomorrow, try to get a series of things done before you start school. ”

"Hmm. ”

"The most important thing is that my face can't be swollen for a while......"

"Yes, big fat and chubby~"

"Hey, what's the name of big fat fat? Look at my toned body, how fat am I?"

"Fat!"

"Didn't you beat me yet?"

"Well deserved!"

"Girl, are you faster than you are unloading the mill and killing the donkey?"

"What do you say? Why didn't I understand?"

"I'll let you pretend, I'll let you pretend~"

"Hahaha...... Liu Shixin, don't tickle me if you have the ability, be careful that I won't take you with me when I go to Estonia. ”

"Don't take me, then I'll make you unable to get out of bed today, not only today, but also tomorrow, hehe......" Liu Shixin's gaze was "ill-intentioned".

"It seems that someone's legs were weak last time, right?" Zheng Xiuyan would be very lethal if she talked about meat jokes.

"Ahh

"Hahaha...... Liu Shixin, you are taking the opportunity to take revenge. Liu Shixin tickled and didn't stop.

"That's right!"

"Hahahahaha......" Zheng Xiuyan's tears burst into laughter.