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"Miss Keira Knightley, a lot of fans have commented on how dispensable your character is in Pirates of the Caribbean, what do you think?"

"The character of Elizabeth Swan is more of a supporting actress than a heroine, is this the original setting of the crew?"

"Kayla, is it true that there are rumors that you are unhappy with the scenes in the film?"

"It is said that because of the imbalance of the scene, you have a conflict with Matthew Horner and are ready to break up?"

On Sunday morning, Keira Knightley came out of an event at the Los Angeles Highland Business Center when she was surrounded by a group of reporters.

In the face of all kinds of questions thrown by reporters, Keira Knightley had no interest in answering, and with a straight face, she got into the car with a straight face, escorted by security personnel.

"Kayla ......," her agent, Jaime Beinst, said from the co-pilot, "you need exposure right now, be kind to reporters." ”

Keira Knightley pouted, "How can I be friendly when they ask such boring questions?"

Since the release of "Pirates of the Caribbean", although her fame has soared, many boring questions about Elizabeth Swan have also appeared, and a heroine is regarded as a supporting actress, which is difficult for anyone to accept.

Jaime Burnst then said, "Don't worry about that, Pirates of the Caribbean is bound to succeed, and you're definitely going to get into the second line, and that's all that matters." ”

Keira Knightley was silent.

"Yesterday's 'Pirates of the Caribbean' grossed a whopping $23.8 million in a single day!" James Burnster seemed excited, "plus Friday's $22.2 million, in just two days, Pirates of the Caribbean will grossing $46 million in North America, and as long as nothing else, the North American box office in three days this weekend will definitely exceed $60 million!"

He emphasized, "This is the first-weekend stats that only a big hit movie can have! Kayla, don't worry about that, you're really famous, that's all that matters!"

Keira Knightley looked at James Burnst and said, "These commercial entertainment movies don't respect women at all!"

James Burnst smiled, but did not answer, the biggest meaning of the existence of female characters in mainstream Hollywood commercial films today is as a vase, and the producer of the film will not highlight the role of Elizabeth Swan.

"I'm fed up with commercial films!" Keira Knightley said both to herself and to Jaime Burnster, "first "Pirates of the Caribbean, then "King Arthur", I've already taken on two commercial blockbusters in a row, so let's take on more literary productions." ”

James Beinst nodded, "This is also the route I planned for you, even if Elizabeth Swan's role is not as good as Captain Jack Sparrow and Will Turner, but it can also confirm your commercial appeal, two commercial productions are enough in the short term, we go to literary films to hone our acting skills and accumulate word-of-mouth, which is very important." ”

Keira Knightley is well aware that this is also a more orthodox path.

"I'm ......coordinating with the crew and Helen Herman," Jaime Burnst said at this time, "Jerry Bruckheimer means, next week Disney Studios will announce the production of a sequel to Pirates of the Caribbean, and then you move to Matthew's house, let the news erupt en masse, and create hot events to drive the film's box office the following weekend and then maintain a stable box office trend, which is also good for promoting the new film "King Arthur"!"

"I see. Keira Knightley didn't say much.

This was originally finalized, the agreement signed by the two parties was here, and she also knew that Matthew had prepared a separate room for her.

The so-called cohabitation is just a nominal cohabitation created for the sake of hype.

The first week of "Pirates of the Caribbean" continues to be screened, and while it didn't hit the box office like last year's "Spider-Man," it still attracted enough viewers.

On Sunday, the day passed quickly, and the night followed, and the number of people in the popular theaters in good locations did not decrease in the slightest, and more than half of them were for Pirates of the Caribbean.

Normally, there will be a noticeable decrease in the number of people in the theater on Sunday night compared to Saturday night due to the need to go to work the next day, but Alexander Djokaeff found that the Imperial Entertainment theater where he was staying had a very limited number of people tonight than last night.

Alexander Djokaf asked more than 20 viewers, and more than 80 percent of them came to watch Pirates of the Caribbean.

He was hired by Disney Studios to investigate the specific situation after the release of "Pirates of the Caribbean".

It was nearly half past eight o'clock in the evening, and Alexander Djokaeff showed up on time near the exit of a theater, and a screening of "Pirates of the Caribbean" was coming to an end.

The exit door of the theater suddenly opened, and one by one the audience walked out one after another, Alexander Djokaeff quickly glanced at the audience, and the professional acumen who had been trained by long-term first-line market research told him that most of these audiences should be under the age of twenty-five, and many of those older audiences were with children.

"Pirates of the Caribbean is primarily aimed at teenage and family audiences!" said Alexander Djokaeff.

These thoughts flashed through him, and he would then make a record of it, and it was now the most important thing to consult.

As the audience got closer and closer, and many seemed to be still discussing the plot, Alexander Djokaev stopped a boy at the front and said politely, "Hello, I would like to ask a few questions about the film "Pirates of the Caribbean", can I delay you for a while?"

As he spoke, he had already given the boy a small gift, and the boy nodded and accepted it.

It's not the first time he's encountered this situation, and many newly released movies will have staff on site to do statistics.

Alexander Djokaeff put a small tape recorder in front of the boy and asked the first question, "What do you think of the film?"

The boy was full of praise, and he didn't seem to be quite out of the mood of watching the movie just now, "It's great! It's outstanding!

Alexander Djokaeff then asks the second question, "Do you talk to the people around you about this film?"

"Yes, I will tell my family, my friends, and my classmates, this is the best movie I have seen this summer......

Alexander Djokaeff went on to ask, "Which role do you like the most?"

The boy hesitated, "Captain Jack Sparrow and Will Turner are both great, which one should I choose?"

Alexander Djokaev was patient and didn't rush.

The boy thought about Johnny Depp's performance for a few seconds, and then thought about the equally brilliant Matthew Horner, and said, "If I had to choose one, I would choose Will Turner, right?"

"Why?" asked Alexander Djokaev.

This time the boy didn't hesitate and replied directly, "Captain Jack Sparrow is also great, but I know he can only exist in the imagination, Will Turner is different, he is the kind of person we can become." ”

"Thank you!" Alexander Djokaeff retracted the small tape recorder.

Then, he found a second audience, this time a girl, and asked the same question.

In addition to the one-on-one interview-style questions, Alexander Djokaeff's colleagues also distributed dozens of questionnaires in the hall, which were not as intuitive as one-on-one questions, but also reflected the audience's perception.

The questions on the questionnaire are similar to those of Alexander Djokaeffe, except for the film, which character and actor are the most popular.

Not only this theater, but in the thousands of theaters that screened "Pirates of the Caribbean: The Curse of the Black Pearl" in the United States over the course of three days this weekend, the staff of Disney Studios' external research consulting company are conducting similar survey and statistical work in order to get first-hand intuitive data.

This is feedback from real consumers of the film, which is far more reflective of whether the film is popular with the market and the future box office trend than media reports and critics' mouths.

Hollywood studios attach great importance to statistics in this regard.

As a result, there are many of these research and consulting companies that specialize in the business of film companies, and they have good relationships with theaters, and the investigators are experienced and know how to arouse the interest of the audience to accept the questionnaire.

Approaching 11 p.m., Alexander Djokaeff and his colleagues withdrew from the theater, returned to the car and quickly sorted out the recordings of questions and questionnaires, and before 12 a.m., the data was transmitted to the research and consulting company where he worked, and after the company summarized all the data obtained, it would make a visual report and send it to the relevant person in charge of Disney Pictures before going to work the next day.

Disney Studios then uses data from across North America to estimate the film's future box office trends and make appropriate adjustments to its post-screening promotional plan.

Such a direct reflection of the market data has a real guiding role for film companies.

The night in Los Angeles is getting darker, but in this cosmopolitan metropolis, there are many, many people who stay up all night, some who party until dawn, some who work all night, some who suffer from insomnia, and others who can't sleep because the data of interest is not available.

Sean Daniel is one of those who stays up all night, staying in his study at home, and every once in a while, he refreshes his mailbox to see if the first-week box office and other statistics for "Pirates of the Caribbean" have arrived.

Although this is not a film he made, it will directly affect his plans for the future.