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After filming the footage that Zack Schneider needed, Matthew's energy was all focused on the promotion of "National Treasure", and if he wants to become a superstar, any film starring him must be successful, at least the box office figures must be bright enough.

Over the next week or so, Matthew became a regular flyer in the air, flying around major cities across North America, constantly participating in announcements and interviews, as well as organizing events for fans to cheer on "National Treasure."

With the development of the film industry to the present, publicity and promotion are becoming more and more important, and in Matthew's understanding, the Hollywood film industry can definitely be regarded as a wine fragrance and a deep alley.

The most direct result of insufficient publicity and distribution is that the box office is not ideal, and the box office is not satisfactory, which will seriously affect the peripheral income of the film.

Due to the previous viral marketing, coupled with the strong promotion of the crew in North America led by Matthew, Dwayne Johnson and Diane Kruger, especially the various topics created by Matthew and Dwayne Johnson, "National Treasure" has attracted the attention of many fans.

At the same time, Disney Pictures also held test screenings for "National Treasure" one after another, and invited representatives of the three major commercial theaters.

Representatives of the three major commercial cinemas and fans who participated in the preview screening all thought that this was a family action-adventure treasure hunt movie with excellent entertainment effects, but the evaluation of professional film critics who participated in the test screening was not high, and the word of mouth of Rotten Tomatoes, which had been lifted, was directly rotten, with a freshness of only 55 percent, and an average score of 5.5 points from film critics.

This is not a summer file, the awards season is coming, and in the seasonal effect of the North American film market, the influence of film critics in this time period is far greater than that of the summer file.

"The whole movie seems to be dragging and lengthy, and the action scenes of Matthew Horner and Dwayne Johnson are purely superfluous, and there are quite a few holes in the plot. ”

"This movie is a popcorn movie of average quality, and the plot is ridiculous. ”

"Just by watching the first ten minutes of the film, you can know how the film develops, and what's worse is that Matthew Horner and Dwayne Johnson are so focused on showing how strong they are, forgetting that the characters and their brains are there. ”

"National Treasure" did not have a good professional reputation in the early days, but the Hollywood industry still set a $200 million North American box office expectation for the film.

Looking at the professional word-of-mouth alone, the North American box office of "National Treasure" is definitely over, but in fact, the pre-sales of the film are quite good, and by the two days before the premiere, the North American box office pre-sales have exceeded $5 million in the opening weekend.

Ahead of the premiere of "National Treasure," both boxofficemojo and Cinema Score released predictions that were surprisingly unanimous in their predictions that North America would gross more than $40 million over the first three days of its opening weekend.

The reasons given by boxofficemojo are simple, one is the brand effect of Jerry Bruckheimer, the second is the strong publicity and distribution of Disney Pictures, and the third is the appeal brought by the male lead.

In the sample they did, there were more pre-sale crowds than the average pre-sale crowd, and the tickets were bought because it was a movie starring Matthew Horner.

The weekend before Thanksgiving, "National Treasure" held a grand North American premiere at the Emirates Rock Theatre in Hollywood.

Matthew, Dwayne Johnson and Diane Kruger all appeared at the premiere, and Disney Studios also invited a number of heavyweight guests.

In addition, Matthew also invited several friends to come to help, Johnny Depp and Keanu Reeves walked the red carpet in front of the Chief Stone one after another.

As early as the end of last month, Matthew informed his friends that if the schedule is right, he can come to the premiere, especially James McAvoy and Michael Fassbinder, who are in desperate need of fame and exposure.

It's just that these two guys are not on the right schedule, James McAvoy is filming "The Chronicles of Narnia", an adaptation of "The Lion, the Witch and the Wardrobe", and is currently on location in New Zealand, and Michael Fassbender is similar, he is busy filming and has no time to come.

In addition to these two comrades who carried guns together, Matthew also informed Charlize Theron, who is also promoting the World Cup in South Africa globally with the South African team, and will not be able to return to Los Angeles for a while.

Of course, Matthew didn't forget about Lily Collins, who specifically had someone from the angel agency mail her two premiere tickets.

"What, bad reputation?"

In the interview area, Matthew faced the reporter who asked a question and said with a smile, "I'm not worried at all, because after a few test screenings, fans generally responded well to the film." ”

He didn't mention the matter of professional reputation and professional film critics, there was no need to offend this group of guys, but said, "And the film viewing experts of the three major commercial theaters in North America, after watching the test screening, also praised the film, originally we had less than 3,200 theaters, but after the test screening, the theater alliance increased to more than 3,500, I think this is enough to explain the problem." ”

After saying this, Matthew didn't stop any longer, turned around and walked into the Emirates Stone Theater.

Indeed, the relatively mediocre professional reputation of "National Treasure" may affect the box office trend in the later period, but it will not have much impact on the box office in the first weekend.

Judging from the pre-sale and all the early feedback, the opening weekend box office of "National Treasure" will definitely not fall below $40 million.

The film's public production cost is $100 million, and as long as the trend is not too bad, it is not a big problem to box office more than $150 million in North America.

In this way, coupled with overseas output, it can be said that it is a box office success, so that he will add a heavy amount of capital on the way to the front line.

Matthew believes that the actual results of this film will only be higher than his own estimates.

"National Treasure" is invested and filmed and distributed by Disney Studios, which is very important, because clarifying this is equivalent to clarifying the real target consumer group of the film, Disney Studios makes films for all ages, not only teenagers, but also many adults watching.

There's the Thanksgiving holiday to follow, and this is a great film for the whole family.

To put it bluntly, no matter how many gimmicks "National Treasure" makes, it is still a film that pleases young audiences, so it is not very popular with film critics.

Contrary to film critics, the young audience in the test screening is very much the account of the film.

Despite encountering Waterloo like "King Arthur", Jerry Bruckheimer still has a very precise control of the film market.

Because it's a family-friendly movie, "National Treasure" is so true that it can serve as a textbook for the Hollywood film industry.

After the group photo, Matthew was interviewed, entered the theater and went directly to the screening hall, just sat down for a while, said a few words to Dwayne Johnson, and the film began to be screened.

From the very beginning, "National Treasure" embodies the most correct values.

The film begins in the childhood of a child who has a common trait when he was a child - curiosity about the unknown and an interest in exploration.

So the story of the grandfather from the grandfather's grandfather influenced the life of the male protagonist Ben Gates: to do his best to find that treasure.

But the film has a clear direction on what to do with the treasure, which is reflected through the actor Ben Gates: I did not seek it for the sake of wealth, but only to prove its existence and prove that the legend is true.

Correspondingly, it is to establish a negative image of Ian: looking for treasure for money, doing bad things, and finally unable to escape the punishment of the law.

Decryption and treasure hunting are the main threads of the film, in addition to the showdown between Matthew and Dwayne Johnson, two tough men, throughout the film.

From the first icefield scene, Matthew and Dwayne Johnson fight, to stealing the Declaration of Independence later, and then fighting bravely, although the two do look a little like the critics said in the film, how much they seem to be brave and resourceful, and the well-designed puzzles are actually full of loopholes and can't stand up to scrutiny at all, but ordinary audiences watch it with relish.

This film has handsome guys, macho men, beautiful women, and gimmicks like the treasures of the Knights Templar and the Declaration of Independence, and it is relatively successfully pinched together, which is enough for a family entertainment movie.

What's more, "National Treasure" fits well with the architecture of Hollywood's successful adventure treasure hunt movies and the appreciation of this type of film by North American audiences.

When the male protagonist was a child or a child, he got clues about treasures or other secrets, and then embarked on the road of treasure hunting, and the vase-like heroine appeared, and the male protagonist's initial treasure hunt was often smooth sailing, and he basically won the first battle;

All the male protagonists will get out of the predicament and find the treasure before the opponent, and the most important point is that the protagonist will never have too much greed, will not take the treasure as his own, and will definitely let the treasure continue to be buried or handed over to the country and all mankind

The selfless spirit of the male protagonist loses money, wins love, and hugs beauty;

Finally, another treasure map is discovered, laying clues for the sequel......

Hollywood has developed to the present, and adventure treasure hunt movies can be said to have a very mature model, and movies that follow the model tend to be successful, while movies that follow the pattern will be treated coldly.

Even if Matthew is just an actor and is not professional in production and the like, he also knows that innovation is not popular at all in today's Hollywood.

Studios prefer to continue making films along the lines of success.

"National Treasure" can be said to be such a typical example, and this also ensures that the risk of the film is relatively small.

At the same time, such a film can also be accepted by the vast majority of audiences, and the family movie should be entertainment.

After Matthew watched the movie, he could also find that many of the action scenes between him and Dwayne Johnson were cut, especially the more violent ones, and the scale of the action competition between the two was really very small.

However, this also ensures that the film will eventually appear in theaters at the PG level. 12910