Ask for commuter passes and recommended tickets!

Lifting the briefcase and getting out of the black car, Giovanni Salvatore walked into Armani's designer store on Rodeo Avenue, nodded to the clerk who took the initiative to say hello, did not stay on the first floor, went up the stairs directly from the left, and came to the third floor dedicated to haute couture customers, and then turned into the floor from the corridor, passed through a long corridor, and entered the innermost office of the corridor.

He only rushed to Los Angeles from Madrid last week, and the trip to Madrid was somewhat disappointing, as one of the assessment targets, David Beckham's life in Real Madrid was not easy, and Capello, who is also an Italian with him, did not like David Beckham, David Beckham was on the galaxy battleship, and he could only barely sit on the bench, and he had contact with Capello, Capello can be said to be quite disgusted with Beckham, and Beckham will only get more difficult in the future.

Giovanni Salvatore put down his briefcase, sat on the boss's chair behind his desk, and thought about what he saw and heard during his trip to Madrid, anyway, Beckham's foundation is still on the pitch, Capello's position in Real Madrid is very solid at present, and he is also notoriously stubborn, and in the coming season, Beckham's playing time may be limited, and it is inevitable that his influence will decline.

Of course, even with his playing time plummeting, David Beckham is still a business superstar.

Giovanni Salvatore saw this very clearly, David Beckham is no longer as simple as a simple football star.

And Beckham has an advantage that is difficult for others to have, he has a wife who is particularly good at things, if Beckham and Victoria are made to become the spokespersons of Armani men's and women's underwear at the same time, and they appear together in the advertisement, they can achieve the effect of one plus one greater than three.

The biggest concern now is that Beckham's stadium time is reduced, how far will Beckham's influence decline?

Victoria has successfully packaged David Beckham as a super-commercial star, but it was all built on football.

Giorgio Armani chooses a spokesperson, not only to match the image and temperament, but also to be able to bring enough attention to the brand for a long time, they give a long-term contract, and the spokesperson must also have long-term influence.

David Beckham is over 30 years old, a football star after the age of 30......

Giovanni Salvatore has some concerns, if it is David Beckham during Manchester United, Armani doesn't have to consider other candidates at all, just sign him.

Unfortunately, after the flying shoe, Beckham left Real Madrid......

On the desk, in addition to David Beckham's information, there is another information, and when Giovanni Salvatore opened the information, the first thing he saw was a large photo of a Hollywood star in the first line.

Matthew Horner is red to purple now. Even though he had spent most of his time in Italy, he knew that this was one of the hottest stars in Hollywood right now.

Originally, this was not the candidate that Armani considered, as early as a few years ago, Matthew Horner's agent contacted Armani, but at that time, Matthew Horner's wild and uninhibited screen image was somewhat different from Armani, coupled with a low popularity, so Armani chose an older male model at that time and gave up Matthew Horner.

This year, Armani's contract with the male model expired, and Matthew Horner's agent came to the door again.

This time is completely different from the previous time, Matthew Horner has become a Hollywood A-list star, his influence and appeal are impossible to ignore, and as he grows older, he becomes more and more mature, under the resolute appearance, there is also a more mature temperament, full of masculine charm.

Giarmani also added him to the shortlist as the second choice after David Beckham.

Who should be chosen between David Beckham and Matthew Horner? Giovanni Salvatore, as the direct manager, was difficult to decide for a while.

The two can be said to have their own advantages.

The office door was suddenly pushed open from the outside, and Giovanni Salvatore frowned, and just as he was about to open his mouth to ask, he found his old friend, Donadoni, the head of the company in Los Angeles, walking in with several newspapers and magazines.

"Hurry, what's the matter?" he asked.

Donadoni placed an open copy of The Hollywood Reporter on the desk in front of Giovanni Salvatore and said, "This is the latest news, and it has to do with your job." ”

Giovanni Salvatore picked up the newspaper and immediately saw the huge bold letters Tom Cruise and David Beckham, then took a quick look at it, his brow furrowed.

The Hollywood Reporter recently interviewed Tom Cruise's former agent Pat Kingsley, the agent who was fired by Tom Cruise a few years ago, and still hasn't stopped, in an interview, claiming that Tom Cruise and David Beckham are too close, and they are constantly courting Beckham to enter Scientology.

On paper, being too intimate is nothing, and aren't Matt Damon and Ben Affleck too close too?

But Giovanni Salvatore is well aware that the words are sure to make many people think about it, and the person who said it is not an unrelated person, it is Tom Cruise's former agent.

In recent years, Pat Kingsley has spoken publicly about Tom Cruise's abnormal beliefs and behaviors. Donadoni thought of the agency that had been in close contact with him for the past two years, and what he said was based on the facts, but also with an extremely imperceptible bias, "All of this has been confirmed one by one, and now this ambiguous remark will definitely cause some trouble." ”

Giovanni Salvatore didn't speak, and asked Donadoni for the other newspapers in his hand, most of them tabloids, and the tabloids were not as cautious as The Hollywood Reporter......

"This Pat Kingsley is a smart woman. Giovanni Salvatore is in charge of media relations within the company, "saying things that can cause problems for his former employer without causing legal trouble." ”

He looked at Donadoni, "Beckham and Tom Cruise......"

Donadoni wouldn't be stupid enough to say anything directly, "There have been rumors in this regard, but you should know that in Hollywood, gossip is indispensable, and it is difficult to distinguish between truth and falsehood." But there's one thing you'd better pay attention to. ”

Giovanni Salvatore wondered, "What's the matter?"

"Tom Cruise is an important member of Scientology and has been courting celebrities to join the church. Donadoni said all the facts that can stand up to verification, "Matthew Horner and Beckham have been wooed by him, Matthew Horner went to Scientology once, and then took the initiative to alienate Tom Cruise, Beckham still frequents Scientology in Hollywood's celebrity center, and the mansion he just bought in Beverly Hills some time ago is also next to Tom Cruise's home......"

Giovanni Salvatore pinched his chin and fell into thought.

Donadoni added, "Although Scientology is legal in North America, you must have heard that most countries in Europe strictly prohibit Scientology, and many governments around the world have included Scientology in the list of cults. ”

Giovanni Salvatore was taken aback by this, and if Beckham joined Scientology, there would definitely be a negative impact......

Beckham and Tom Cruise have a close relationship, and he has heard that the two are now very close, and it is not impossible to do so.

Taking a step back, David Beckham is really between him and Tom Cruise......

Giovanni Salvatore let out a sullen breath, he didn't have an opinion about gays, among the executives of Armani's company, gay men can be seen everywhere, it's himself, when he is tired of playing with female models, he has not looked for male models to pursue new excitement.

But getting a potential gay man to endorse the underwear is definitely a stupid trick, and once exposed, the negative impact on the brand is huge.

Armani's underwear is a luxury item, which determines that the main consumer group is a mature male group, Armani's marketing department has long done a targeted survey, the proportion of homosexuals is very low, and the vast majority of people have a faint or dark aversion to gay.

Although there are a lot of gay men in the company's top management, most people are sensible, and the market will not change because of the sexuality of the clothing design world.

This is not another clothing product, but men's panties, and what Armani needs most is the composure and masculinity of men.

Donadoni didn't say much, as an old friend, he knew Giovanni Salvatore, and it was not good to say too much.

At this point, it's just right.

Giovanni Salvatore thought for a moment, pressed the intercom, called his assistant in, pointed to the newspaper on his desk, and said, "You make copies of all the news about Tom Cruise and David Beckham in these newspapers and magazines...... Well, also, go check the information of Scientology and fax it to the headquarters in Milan together. ”

Speaking of which, he remembered the gossip reports he had read about Tom Cruise's unusual behavior, and if homosexuality only had some negative effects, it was a scandal if Armani's spokesperson had a problem with his beliefs.

Giorgio Armani is not only from Italy, but also to a fast-growing market around the world, especially in the East, where consumers are extremely sensitive to questions of faith.

Compared to the ambiguous, hard-to-distinguish problem of homosexuality, Scientology is the real concern.

Giovanni Salvatore stood up and said to Donadoni, "Go, go out with me and see how Hollywood is different from the Italian entertainment industry." ”

Donadoni smiled and said, "Okay, I'll take you around the Hollywood area and Burbank." ”

Los Angeles is still the same Los Angeles, and Hollywood is no different from the past, except that many shopping malls and huge billboards on the side of the road have just been replaced with brand new advertisements, and the male protagonist has muscles up, red cape and red pants......