Chapter 4 Opening of the business
On April 29, 1980, the crowd near Central, Hong Kong, people are busy with their own vitality, Jiang Ran came to the store early in the morning, this small shop has been decorated yesterday, all kinds of equipment have been installed and debugged, Jiang Ran in Golden Harvest, Shaw Brothers and other film production and distribution companies into the tapes have also been put on the shelves, now it can be completely opened for business, but Jiang Ran plans to go around today to distribute leaflets, paste small advertisements for the video store to do some small publicity, tomorrow April 30 officially opened.
"Sir, do you want to watch the video?" Burning Maple Video will open tomorrow, you can watch the video in the store, you can also rent the video to take home and enjoy it slowly, Burning Feng Video welcomes your visit!" Jiang Ran said with a smile to a middle-aged man who looked like a white-collar worker.
"Big guy, Burning Feng Video will open tomorrow, you are welcome to open a video and rent a videotape, the big guy is so beautiful, it is a good choice to rent a plate and go home to study the physiological activities of the human body with Ma Zi!" Jiang Ran said to a lewd man with a look that all men understand.
"Pretty boy, tomorrow Ranfeng Video will open, rent a video to take home and watch it with Ma Zi, it will save a lot of money than in the cinema. ”
Jiang Ran's leaflets were mainly distributed to young and middle-aged men, this is the group of potential customers for his business, Jiang Ran was busy for most of the day to finish distributing the printed leaflets, and returned to the store to tidy up the shop again until it was dark before going home to rest.
On April 30, 1984, Jiang Ran got up early in the morning, Jiang's father and Jiang's mother also got up early, they knew that Jiang Ran's video store was open today, and Jiang's mother was going to help, Jiang Ran immediately stopped Jiang's mother and said: "Mom, I don't need you to help, I just opened today, it's such a big store, I'm busy coming over alone." ”
Dad Jiang also persuaded at this time: "Since Ah Ran said that he can do it alone, you don't want to go." Then he told Jiang Ran: "Ah Ran, since you have been busy for so long and opened the store, do it well, be careful when doing things, open the door to do things and do things is precious, don't be impulsive." ”
"Got it, Dad! I've been staying in the store for the last few nights and haven't come back, you don't have to wait for me, I have something to call the store, I have a number, Mom and Dad, I'm gone. Jiang Ran said as he waved his hand back.
I don't know if it's because of his mood, Jiang Ran only feels that the sky in Hong Kong today seems to be brighter than usual, and the signboards and advertisements on the streets don't look cluttered, but because they can better support Hong Kong's prosperity.
Jiang Ran came to the store with a happy mood, opened the door of the store and sorted out the items, Jiang Ran directly took a small blackboard, wrote on it the title of the video to be screened today and the approximate time of the screening, and put it at the door of the store, even if it is open, he just opened a small shop, so it doesn't have to be too complicated.
Jiang Ran plans to screen about 7 films every day, it's not that Jiang Ran doesn't want to show more films, but the machine also needs to rest. During the day, it starts at 11 p.m. and lasts until about 4 p.m., then takes an hour or two off until 6 p.m. before it is shown again, and every night Jiang Ran shows one or two films.
Jiang Ran sat on the stool, waiting for the first guest to come to the door with anticipation, but he waited for nearly an hour to welcome a guest.
Finally waiting for a guest, Jiang Ran hurriedly got up and greeted: "Sir, rent a disc or buy a disc, I have both good old movies made in the past ten years here, as well as new movies, I will give you what you need." ”
"Is there a Bruce Lee movie?, how do you rent land?" the man asked, after looking around.
"Yes! Of course there is! Bruce Lee is the pride of our Chinese, his movies are very classic, I have all his movies here, if you rent, each box of tapes needs to pay a deposit according to the price of the videotape, of course, this money is mainly to prevent the tape from being damaged, I will return the deposit to you when you return the tape, as for the tape rental four yuan per box per day. ”
"Four yuan! There is so much deposit, just take a look, and it won't damage the belt, can it be cheaper?" the man wanted to bargain.
"Sir, this is already very cheap, do you think about how much it costs to watch a movie in the cinema?" Jiang Ran explained with a smile on his face.
The man saw that he couldn't negotiate the price, so he said directly: "Forget it, I'm too lazy to bother with you, I want to rent Bruce Lee's "Jingwumen", "Raptors Across the River" and "Enter the Dragon" three movies, how much does it cost?"
"Sir, these three movies need a pressure of 180 yuan, do you want to rent other movies, I'll register it for you." Jiang Ran suppressed the excitement in his heart and said with a light smile on his face.
The man said affirmatively as he took out the money, "When will the rent be paid?"
Jiang Ran said while registering: "Give it when the rent is repaid." ”
After registering, Jiang Ran handed the three discs to the man and reminded: "Sir, your discs, sir, you like Bruce Lee so much, do you need to buy a few boxes of his movie hardcover back, these tapes include Bruce Lee's signed posters and behind-the-scenes footage of each movie, which I specially ordered in Golden Harvest." ”
The man looked at Jiang Ran in surprise, and suddenly scolded angrily: "You street fighter, since you have a hardcover, why didn't you give it to me just now?"
Jiang Ran still explained with a smile: "Sir, you misunderstood, because the hardcover is specially ordered, and it contains signed posters, it is not rented, it can only be purchased, and it costs 100 yuan per box, which is more expensive than ordinary discs." ”
The man was stunned for a moment after hearing this, and said, "Forget it, it's too expensive." ”
"Okay, thank you Mr. for patronizing our store, please return the rental in time after watching the disc, so as not to waste your rent, you go slowly!"
After the man left, the business in the store suddenly improved, and by noon it had rented and sold a total of nearly 30 discs, and the first movie to open today was Jackie Chan's movie "Brother and Brother", which was very popular in Hong Kong at that time, and it was the first movie in Hong Kong with a box office of tens of millions.
Jiang Ran's video projection room is a room separated by more than 20 square meters, as soon as the door is closed, the sound in the shop outside can hardly be transmitted into the video hall, there are thirty positions in the video hall, Jiang Ran needs five yuan for a video, and now the video has begun to be screened, and only a few people inside watch it again, but Jiang Ran is not worried, watching the video is mainly concentrated at night.
However, Jiang Ran obviously guessed wrong, the number of people who came to open the video from 12 o'clock increased significantly, and because the screening had already begun inside, many people were waiting outside for the second show, which made the small store very crowded.
Jiang Ran was also prepared, he stood up and clapped his hands, attracting everyone's attention and said: "Friends who come to see the video, first of all, thank you for coming to our store, our store video is five yuan for each video, you need to buy this video ticket within 1 hour after each show starts, and you can enter to watch the video as long as you buy the next video ticket an hour later, you don't need to make up the ticket for the first show, I will note the time at the door after each opening, so you can now buy tickets for the second show during the day today to enter the movie." ”
As soon as Jiang Ran's words fell, more than a dozen people came around, Jiang Ran quickly took the video ticket printed with the store name, company logo and ticket price, and stamped the date and screening number on the ticket with two seals, and said to the ticket buyer: "Don't lose the ticket, you need to check the ticket at the beginning of the show." ”
As soon as he sold out the tickets for this group of people, when he looked up, he found Jiang Mu standing at the counter with a thermos bucket looking at him kindly, Jiang Ran immediately got up and called: "Mom, why are you here, the family should be busy at this time, right?"
Jiang Mu smiled and said, "I'll bring you food, by the way, business looks good, I just saw a lot of people going inside." ”
Hearing Jiang's mother ask about business, Jiang Ran couldn't help but smile, "There are not many people in the morning, and the people who were waiting to watch the video just now are gathered together, and business may be better in the evening." Seeing that there were a few people in the store who were choosing, Jiang Ran said to Jiang's mother.
Jiang's mother thought that the business was not very good, so she comforted Jiang Ran and said: "Take your time, it has just opened, you eat first and I'll help you watch it." ”
Jiang Mu only stayed in the store for an hour to know that she was starting to be different, Jiang Ran's business in the store was not bad, on the contrary, the business was very good in this more than an hour.
During the time that Jiang Mu was in the store, the second video began to be screened, and the video hall with a total of thirty seats was filled with only a few people. And when Jiang's mother saw her son put the sorted money into the iron cabinet welded under the counter, looking at the thick stack of cash inside, Jiang's mother asked in surprise: "Ah Ran, you have collected so much cash in one morning? This is two or three thousand, right?"
Jiang Ran smiled and said to Jiang's mother: "Mom! It's not that much, it's almost two thousand, I have to charge a deposit for renting a disc, and the average deposit is sixty yuan for each box of discs I rent, so I have a lot of cash every day, just considering this situation, my video store has a lot of people, so I welded the iron cabinet here, otherwise so much cash every day, where can I rest assured?"
"So much cash, don't let people know, or people will be worried. Mother Jiang said worriedly, "Ah Ran, I see that your business is so good, how much can you make in a day?"
Jiang Ran's income today is quite confident, but he still said to Jiang Mu: "Judging from the situation in the morning, it should be good! I don't know how the afternoon and evening were." ”
"Then you do it well, and remember to call me when the business closes at night. Mother Jiang didn't ask any more questions, but just asked.
After Jiang's mother left, business was really good in the afternoon and evening, especially at night, when almost every video was full, and when Jiang Ran sorted out today's revenue after closing at around 24 o'clock, Jiang Ran couldn't help but stay stunned for a while, he didn't expect to make so much money by opening a small video hall in this era. Jiang Ran took a deep breath to calm down, picked up the phone and called home, beet-beep
"Ah Ran?" Father Jiang's voice came from the microphone.
"Dad, business is good today, I'll tell you about it, so you don't have to worry. ”
"Well, I heard your mother say that your business is good, how much did you earn today?"