"The number of this girl group is beyond people's imagination - according to statistics, they now have a total of 42 members! In terms of the number of people alone, they are probably the largest singing group in China and even in the world, and judging from the name of the group, DKB48, this number may be expanded...... The large number of members is an advantage of this team, and no matter what type you like, you can find the one you like in this large group...... Although this is an unfamiliar group to many people, the degree of popularity they have in Shanghai is clearly unusual - according to statistics, 85% of the 47,258 records sold last week were shipped in Shanghai, and it is clear that the locals love this youthful and energetic girl group......

Duane looked down at the newspaper in his hand. Pen, fun, and www.biquge.info

When he got the sales data of DKB48's first album, he knew that there would definitely be a relevant report in the newspaper, and sure enough, he finally saw it in today's newspaper. Although the weight is not particularly sufficient and it did not grab the headline position, it is already a very successful step for DKB48 to be able to use sales results to get the media to take the initiative to pay attention to this girl group.

In fact, this is not the first time DKB48 has been in the newspaper, at the end of last year, because of Duane's relationship with a period of time, at that time it also brought a hot atmosphere to the theater, and introduced a large part of the audience flow, but at that time it was by Duane to get on, but now it is based on its own strength, the meaning of the two is different, if you really want to compare, it is obvious that the way of the page this time is much more meaningful.

After reading the newspaper, Duane threw the newspaper aside with a "whoop", picked up another report to find the relevant one, and flipped through it.

"As a traditional girl group that has been established for nearly a year, it took more than half a year to finally release their first album, which is rare in the Chinese pop music industry, and has only appeared in talent contestants before...... DKB48's approach to the local market seems to be paying off, as evidenced by the sales of their first album in the first week, and from the data alone, this local market segmentation policy may be as valuable as the draft model......

Duane was watching when a voice rang out.

"There were more than 40,000 copies in the first week, and if they were sold in a few months and waited until July, wouldn't they be able to sell hundreds of thousands?"

He raised his head and looked over the coffee table in front of him to the source of the sound.

He was now in the living room of Nanyang's own house, and as far as his eye could see, Su Jin was coming out from the direction of the kitchen and walking towards him, with big fat sleeves and wide-legged pants, and his clothes were very loose, but he could still see his stomach slightly in front.

As she walked, she dangled a jar of cream in her left hand at her side, and her right hand rubbed her mouth from side to side, wiping the cream from the corner of her mouth.

"You're stealing again. ”

Du An's head shook helplessly, and Su Jin retorted: "I'm obviously eating in front of you, how can I call it stealing?" And I'm in a bad mood now, I must eat something sweet to comfort myself, otherwise my bad mood will easily affect the baby in my belly and make him unhealthy." ”

As she spoke, she walked up to Duane, sat down on the couch, leaned on her side against Duane, snorted comfortably, and then raised her hand again, sprayed some cream into her mouth and began to eat.

Du An couldn't do anything about her, he didn't take care of it, and he forcibly threw away all these things, but the consequence of this was that Su Jin became very irritable and kept messing with him, and in the end there was no choice but to compromise - Su Jin's temper became very irritable after pregnancy, and her mood was unpredictable, which was normal from the book, but he was bitter as a husband, and often got up in the middle of the night to buy her something she suddenly wanted to eat, and let her coax her everywhere, just like taking care of a child.

"You can eat it, and when the time comes, you will become fat. ”

Du An could only struggle meaninglessly in language, but Su Jin didn't care, and said vaguely with cream in his mouth: "Let's talk about the conditioning of the body after giving birth, now my main task is to maintain a good mood~"

Duane shook his head, there was really nothing he could do with her.

After Su Jin finished eating the cream in his mouth, he suddenly remembered the topic just now, and asked, "By the way, how many 10,000 copies do you say this album can sell in the end? 500,000 OK?"

It seems that the sales in the first week have been so good that Su Jin has begun to swell, just like the media said that he Duane, the two of them are an inflated couple.

Duane couldn't help but snort, "You think too much, I estimate that it will be a lot to sell a hundred thousand copies at most by July." ”

Su Jin arched his head on him, and said dissatisfiedly: "More than 40,000 copies were sold in the first week, and there are still a few months to go, isn't it too conservative to have more than 100,000 copies? Are you so unoptimistic? I don't know who told me that this business can make more than a billion yuan a year, and now that you say this, don't you acquiesce that you were bragging to me before?"

Duane wouldn't admit he was bragging, even if he was talking nonsense at the time.

"Please, I didn't say that I could do it so big in the first two years? The key is that you should make a judgment based on the actual situation, right, the first week sold well, but you have a fatal flaw, that is, the overall scale of fans is too small, 40,000 I estimate that most of the consumption power has been consumed at one time, and your current product does not have the general sense of consumption attributes, basically do not expect non-fan groups to come to buy. So, I can't even sell a hundred thousand copies by then. ”

Or let's say that the mood of the pregnant woman has changed a lot, Su Jin, who was still elated because of the sales beyond expectations just now, was panicked and worried when Du An's words, "Then what should I do?" After asking, the little head kept arching on Du An, "You can think of a way for me!"

Du An let out a long sigh, "I'm so busy and I have to find a way for you, I really owe you in my last life!"

Although he was complaining, Du An was actually very concerned about this matter, and he had already thought of a way, but now that Su Jin urged him, he put forward his own idea.

"In fact, there are still ways, the key is to jump out of the traditional record sales model and find out the attribute positioning of your products. ”

Duane began to talk eloquently.

"The routine of the traditional record sales model is just to hold a celebration party to celebrate the sale of records, and then release the news to the outside world, and make an appointment with the media to stir up the hype, to attract more people to buy, the core principle is actually advertising - you see, our records are selling so well, so many people buy them, it must be because they are good, so you don't buy a copy and listen to it? Traditional record sales are basically this routine, and there are various programs to promote, all of which are advertising, but your products are different. It's not impossible to advertise on your products, but your products are actually alternative online game products in essence, a realistic online game product, if you have to follow the traditional routine, one is that the investment is too large, and the other is that the input and output are not proportional, so the best thing is to operate in line with the attributes of the product itself. ”

"In many online games, such as legends, such as Warcraft, in fact, they are all cultivated - everyone starts from the same starting point at the beginning, and then with the different time invested, the different encounters, and the different money invested, some players have higher and higher character levels, better and better equipment, and the players who control this role are getting more and more happy, and they have a sense of superiority over others. But if one day he discovers that a player who is not as good as him is suddenly better equipped than him, then he will feel oppressed, and he will probably continue to invest more time and money in this role to outperform that player. ”

"Creating the best character is a basic psychology for many players when playing online games, and it is also applicable to your products. ”

"The fan base is the player of your online game, and your members are all kinds of characters controlled by the player, and their combat effectiveness is not reflected by level and equipment like virtual online games, but by popularity, but popularity cannot be concretely reflected, so there is a general election, which reflects the real popularity with the most direct number of votes. It's useless to be well-equipped and popular, it's all false, and only the general election can test the real popularity -- there are no fans who are willing to spend money for you, so what's the use of the usual high voice? This is the meaning of the general election. And the principle of looking at money has also given many members who are usually not in the limelight a chance to turn over - if some of their fans are willing to spend a lot of money and smash her with money, then she will turn over and soar into the sky in this system, and the fans who praise her will also have a sense of accomplishment and win-win. ”

After talking for a long time, Duane took a breath and rested before continuing.

"The general election is a battlefield, and now all the information on this battlefield is hidden in the shadows, and the players, that is, the fan base, don't know how the battle is going, and it will take them a few months to know if the members they support have won the ranking that they are happy with, and the only thing they can do now is to silently invest money according to their own plans, but what if we make the battlefield information partially public?"

Du An said this, pulling a strand of Su Jin's hair and playing with it.

Su Jin blurted out: "You mean we announced the rankings in advance, not waiting for July?"

Duane shook his head, "Yes and no, the plan for July will not change, but now it is time to act." ”

"We can make a preliminary ranking report, and announce the temporary ranking situation to the fan base, if a fan sees that the votes of the members he supports are very bad, will it disrupt his original plan? Will it give him a sense of oppression and make him exceed the advance to invest money? And even if it is at the top of the ranking, it does not mean that you can sit back and relax, because we will still have a ranking report, maybe the members he supports will be surpassed by the people behind at that time? The higher the ranking, the more you have to work hard, because the high place is unbearable, everyone is staring at your votes, and if you don't add votes, you will only be surpassed. ”

"Until the last minute, no one can say that they will be able to win the first place, this is the charm of this game, what you have to do now is to use the rankings again and again to stimulate them to catch up, just like when we were in school, the school likes to use rankings to stimulate us, but now we are not fighting for academic performance, but money - do you want to get the satisfaction of reaching the top? Do you want the characters you control to be invincible in the world? You don't need to simulate the college entrance examination for three years and five years, you only need to pay for the album, it's as simple as that. ”

Du An finally said his thoughts from beginning to end and explained the principle again to facilitate Su Jin's understanding, and Su Jin didn't speak for a long time after listening to Du An's words, and was silent for a long time before squeezing out a few words.

"Fans want to hate you to death......"

This guy is so bad that it's not enough to force them to throw money, and now he has to take a whip behind him to urge them to throw money, it's too vicious.

Duane smiled, "They? they won't, it's too late for them to have fun, a pool of stagnant online games is not fun." And it's the characters they control who fight each other, it's the members, and it's not them who go to the end of the fight, they just need to invest money to watch the show, how happy are they? But the members, it is estimated that they will hate the person who made this suggestion, and they will be the most stressed in this battle, after all, they are the ones who will take the college entrance examination next time, and the fans are just their earnest parents. ”

In the end, Duane said leisurely: "In the future, they are likely to tremble when they talk about the general election, love and fear~"

He was looking forward to that scene, dozens or even in the future, there may be hundreds of girls shouting "don't" their bodies but honestly starting to tear each other apart, which can satisfy some of his dark bad tastes.