Chapter 154: New Cinema
"Have you ever wanted to be your own boss like a bald guy?"
At this staggered Academy Awards reception, the 'bald guy' Mecca not far away was chatting and laughing with people, and it was none other than a famous figure in the film industry who shuttled through the past to greet each other.
In this case, Chen Rongmei pulled Chen Jialuo and casually asked such a question, which really scared Chen Jialuo.
But I didn't expect Chen Rongmei to ask this suddenly, and she wasn't really frightened by this idea.
Now that he has re-signed the contract with Xu Qi, Chen Jialuo did not shy away from saying: "I have this intention!"
Chen Rongmei smiled and asked, "Haha, are you going to learn from Xu Qing to set up a film studio?"
In his opinion, Chen Jialuo's best choice is to set up a studio under Golden Princess Entertainment Co., Ltd., similar to Golden Harvest's satellite company model.
Because at present, the Golden Princess Cinema Line is the most reliable, and it can be regarded as a company that really appreciates the food of filmmakers.
In the earliest days, the Golden Princess Cinema Line, also known as the Lisheng Cinema Line, was actually a small theater line, specializing in distributing films from small and medium-sized companies. Later, it was operated by Golden Harvest for a period of time, and then it was taken over by Mr. Lei, Feng Bingzhong, and Chen Rongmei.
In the 80s, there was a surprising rise in independent filmmaking, and there was a state of separation of production and distribution theaters.
In 1980, Princess Jin began to operate Lisheng Cinemas and changed its name to Princess Golden Cinemas. Initially, Golden Princess mainly distributed films and operated theaters, with a small amount of investment in the production of films. Its greatest achievement is the abolition of the theatrical package system, which has reduced the pressure on film companies and increased the enthusiasm of independent production companies to schedule films and the vitality of their operations.
Generally, the films ranked in the Golden Princess Cinema are distributed by the Golden Princess, but in order to help independent companies, many independent companies' films are distributed by themselves, on the one hand, to mobilize the enthusiasm of independent companies, and on the other hand, to waive distribution fees.
For example, Binbin Company, Struggle Company, Siyuan, Xieli, Brothers, Liren and other companies have released their own films in the Golden Princess, which reflects the good development of independent production provided by Golden Princess after its establishment.
As a result, the film was very popular in Xinyi City, which has always been scheduled in the Golden Princess Cinema Line, making the box office revenue of the Golden Princess Cinema Line the second largest cinema chain in Hong Kong after Golden Harvest.
Therefore, Xinyicheng is the closest partner of the Golden Princess Cinema Line, as long as the Xinyicheng is prosperous, then the Golden Princess Cinema Line will be prosperous. On the contrary, in Chen Jialuo's view, it is actually the same. Because the cinema chain is closely related to the production itself, if you can't get a good work, then this cinema chain is prone to problems.
Although the current Golden Princess Cinema is the most reliable, it is a new art city.
So for Chen Rongmei's words, Chen Jialuo smiled and said, "I haven't thought about it yet." ”
Having said that, on the other hand, it is also very subtle to tell the other party that you came up directly and asked me if I wanted to be a 'bald guy', and I deliberately made a joke that was boring.
Chen Rongmei glanced at Chen Jialuo's expression, and said in a low voice: "Lao Feng and I are going to come out to make a theater line, if you are interested, you can cooperate." ”
The old Feng in Chen Rongmei's words is one of the other partners of the Golden Princess Cinema Line, Feng Bingzhong. This Mr. Feng is a good hand in the cinema chain, and the Golden Princess Cinema can have today, and his credit is actually the greatest.
Unexpectedly, when the new art city was about to fall apart, the three partners of the Golden Princess Cinema Line actually took the lead in breaking up.
Chen Jialuo was not shocked, because among his several options, the most priority was to cooperate with Chen Rongmei.
Chen Rongmei and Feng Bingzhong saw that the Hong Kong film market was booming, and the box office in other cities far exceeded the local income of Hong Kong, and Southeast Asia, Taiwan, South Korea and other places were willing to invest in Hong Kong films to make greater profits, but because the three major theater chains dominated the Hong Kong film industry at that time, although foreign capital could occasionally shoot Hong Kong films, they could not get the prime time of the theater chain and the starring role of popular movie stars.
In view of this, Chen and Feng, the two "princes", decided to set up Xinbao, which is independent of the three major cinema chains, to act as an "intermediary" between foreign capital and independent production companies in Hong Kong.
The 'golden age' of Hong Kong filmmakers to really make money is the trend led by these two people. For example, jokes such as 'Liu Thirteen' and 'Zheng Jiu' were also spread one after another during this period.
In fact, don't say that movie stars such as Liu Dehua, Zheng Yuling, Zhong Meihong, and Zhang Manyu even had three or four sets of behind-the-scenes photography, martial arts, lighting, and props, and everyone made money crazy.
Objectively speaking, with one more new cinema line, the demand for film sources will naturally rise, and the total box office will also increase significantly.
First of all, with low-cost small productions, including inferior films that were not scheduled for the time limit, have the opportunity to be released in theaters, the phenomenon of overshooting has become more and more serious.
In addition, due to the increase in cinema chains and abundant foreign investment, Xiangjiang's independent production company has declared "independence" and no longer needs to be a "satellite company" attached to the three major cinema chains.
In the long run, the three major cinema chains have gradually "lost people's hearts", such as Hong Jinbao and Xu Guanwen Company under Golden Harvest, who have successively switched to "Xinbao"; Debao" important ministers Gu Weili and Gao Zhisen resigned to form their own companies.
As for Xu Xian and Mai Danxiong's production companies, they are like fish in water, independent of the three major theater chains, and calmly use different investors to produce movies.
As a result, the three major cinema chains gradually lost their status as "calling for wind and rain" in the Xiangjiang Film Market.
Regarding the imminent big shock in the film industry, Chen Jialuo is naturally very clear. Chen and Feng are the characters who really made the Xiangjiang film industry go crazy, as for the merits and demerits, it is actually another matter, and the most important thing is that it is just in line with Chen Jialuo's current situation.
"Of course I'm interested in cooperation, but I don't know what kind of cooperation method it is?"
Chen Jialuo now wants to be famous, to have movie quality, and the brand has been played. On the other hand, Chen Rongmei and Feng Bingzhong are about to set up a 'new cinema chain', but they need big directors like Chen Jialuo to supply films for their theaters.
"What kind of cooperation method?" Chen Rongmei shook the wine glass in her hand and said, "I don't think you plan to open a movie studio in Princess Jin, I'm afraid you don't like people pressed on it, right?"
Seeing that Chen Jialuo wanted to open his mouth to speak, Chen Rongmei waved his hand and said: "There is no need to deny it, although I don't understand movies, but the bald guys and a few of them often make trouble with us about funds and schedules, and they can't wait to fly to the sky." You guys who make movies all want to talk about themselves, and I understand that. ”