Chapter 434: When the money is used, there is less hatred
The Celestial Empire has the largest number of automobile companies in the world. Judging from the statistics released in China in recent years, at present, there are more than 130 automobile enterprises in the Celestial Empire, and many of them are among the best in the world. According to the statistics of the Association of Automobile Manufacturers, the top 10 automobile companies accounted for more than 84% of the total sales in the first ten months of 2005. The remaining more than 120 vehicle companies, the total sales of less than 1 million, the vast majority of automobile companies annual sales of less than 10,000 units, the least only a few dozen.
The Celestial Empire has more than 80 domestic car brands, while in the United States, where the automotive industry is most developed, there are only 47 local car brands. There are only 15 passenger car manufacturers in the United States, while the Celestial Empire has reached more than 50.
So what is the way these companies supply chains?
Needless to say, the joint venture is basically what model the joint venture party is abroad, and it is also a similar model in China, which does not have much reference significance for Jiang Hui.
The way of the majority of state-owned or private enterprises with very small sales volume has no reference significance.
Several independent brands with relatively good sales have most of their supply chain methods that they can do by themselves, and try to adopt a competitive model if they can't do it themselves.
This has a certain reference significance for Guanghui Automobile, but it can be said that it is of little reference significance. Because, Jiang Hui believes that the supply chain mode of these enterprises is actually an involuntary and helpless choice.
Jiang Hui hopes that Guanghui Automobile will take a different path.
If you can do it, you can do it yourself, and this Jiang Hui plans to do the same. Most of what independent brands can do by themselves are stamping parts, resin parts and other parts with low technical content and added value, and they can't do it with high technical difficulty and high added value. Jiang Hui hopes that Guanghui Automobile can do it the other way around, and do it by itself if it is technically difficult, and give it to the outside competition if it is less difficult.
However, to realize this idea, it is necessary for Guanghui Automobile to master the technology of various core parts.
How to master it?
Buy, buy, buy!
Parts companies that have mastered the core technology are generally very nourishing. To acquire them, the difficulty is relatively large, the cost is also relatively high, without the right opportunity, it is not easy to achieve. Fortunately, the subprime mortgage crisis is not far off, and the opportunity will soon be in front of Jiang Hui.
However, a penny is difficult for a hero, and nothing can be achieved without money.
Now the Korn Wong Group, except for the acquisition of ATL, which can provide batteries for electric vehicles in the future, and companies such as OFILM can provide some parts such as cameras for cars, other fields can be said to be blank at present.
According to Jiang Hui's idea, the first thing to do is to acquire a stamping manufacturer. Although on the whole, the technical difficulty of stamping is relatively low, Guanghui Automobile cannot have a single stamping factory, and all of them are entrusted to others. After you have your own technology, you will be much more flexible when choosing a partner supplier.
Because the stamping technology has been relatively mature, it is easier to buy, the monopoly is not so strong, and there will be no giants such as Denso and Bosch in the world, otherwise, not to mention whether people sell or not, Jiang Hui will not be able to afford it at all, at least in the next year. You must know that the sales of these giants are all in the unit of 100 billion.
Jiang Hui has locked in a stamping manufacturer, which is the island nation of Hagiwara. Speaking of which, Jiang Hui learned about Ogiwara from the news in his previous life when BYD acquired a mold factory in Hagiwara. A closer look reveals that this company is actually controlled by a Thai company, and the Thai company also bought Hagiwara's shares at a low price from the bank next year.
This is also Jiang Hui has the ability to acquire now, manufacturers in other fields have to wait for some of the group's enterprises to start listing next year, and the group will start to consider it when the group's funds are sufficient. However, the investigation in advance can be carried out in advance, and for this reason, Jiang Hui has asked the international department of Guanghui Group, the legal department, Guanghui Investment, and Autohome to set up an automobile industry team to plan the receipt of parts companies from various countries.
The reason why the international department of the group participates together is mainly that Jianghui is preparing to acquire parts and components enterprises, which are basically foreign-funded enterprises. In recent years, those who have mastered the core technology of auto parts are basically foreign-funded enterprises.
The first task of this automobile industry group is to acquire the Ogiwara company in the island country, which can be regarded as allowing everyone to practice their skills first.
"Today is the inaugural meeting of the group's automotive industry group, and considering that the automobile project has not yet been announced, we will not have any ceremonies," Jiang Hui said.
In addition to Jiang Hui and Secretary Liao Yun, Yang Yan, Director of the International Department, Guan Weidong, Deputy General Manager of Guanghui Investment, Xiang Weiwei, Director of the Legal Department, Shi Yi of Autohome, and 12 other members attended today's meeting, a total of 18 people. By the time Guanghui Automobile becomes famous, it is expected that today's meeting will leave a strong page.
"I will personally serve as the leader of this automobile industry group, and Yang Yan, Guan Weidong, and Shi Yi will serve as deputy team leaders. The purpose of this group is to promote the development of the company's automobile projects, mainly to acquire some key parts in the early stage, and at the same time, to investigate the situation of international automobile manufacturers, and to give reference opinions when the group is preparing for the acquisition. Let me tell you that Korn Ferry will officially enter the automotive industry by acquiring an automobile manufacturer in 2008 at the latest," Jiang Hui said.
"Therefore, everyone should understand the access policy and handling process of the automobile industry before this, give the proposal of the location of the factory and its advantages and disadvantages, give the suggestions for the initial production models, such as the large SUV or the B-class car first, give the preliminary planning and production capacity considerations of the factory, and so on. I hope that once the group officially starts the automotive project, it will be able to complete the relevant procedures in the shortest possible time and build the factory in the shortest possible time," said Jiang Hui.
According to Jiang Hui's idea, there will be at least two automobile companies under the Korn Ferry Group, namely Korn Ferry and Jaguar Land Rover. The former mainly produces models under its own brand, while the latter is a joint venture that produces models under the Jaguar Land Rover brand. In the early stage of Guanghui Automobile, it mainly relied on the purchase of a certain model platform of Land Rover to develop its own models.
In fact, most of the domestic independent brands rely on imitating the hot-selling models of other brands to develop in the early stage. The difference between Radiance and them is that one is a legal imitation, and the other is just a plagiarism of playing a side ball.
One day, a Land Rover Aurora accidentally hit a Porsche Macan, and the owner of the Aurora was stupid and sat in the cab in a daze, and the Porsche owner thought it had hit a Land Rover. As a result, the two guys got out of the car and took a look, one was a Landwind X7, and the other was a Zotye SR8, and the atmosphere was instantly much more relaxed.
This is a joke that Jiang Hui once saw in later generations. This joke is a vicious spit on the two major large-scale copycat artifacts.
(End of chapter)