The revenge that Chen Qian feared had not yet come, and the month-end report of the Eye of Doom had arrived.

"Manager, in the past week, our user activity has dropped very much, take a look at this month's report!" Xiao Zou frowned and handed a report to Yang Qing.

"Hmm, don't stand, move a chair to sit!" Yang Qing said casually through the report.

Xiao Zou moved a chair and sat over, and Yang Qing picked up the report and read it.

"Doomsday Eyes December 2017 Player Stats"

This report records in detail the detailed data of Doomsday Eye from the beginning of its launch to the present, including the game's daily new registered players, daily active users, daily income, and statistical weekly and monthly data, Yang Qing looked at the curves on the statistical table and frowned.

In the chart, the data of user registration is represented by a red line, within a month of the launch in November, this line is in a straight line of rising state, rapidly climbing to 30 million registered users, and in mid-December, after the number of registered users exceeded 40 million, this line began to decline rapidly, only a few hundred thousand new users per day, and by the end of the month, the number of new users per day was less than 100,000.

Looking at the curve representing user activity, Yang Qing's brows are furrowed even more seriously, the average number of online people in November is 7.5 million, the peak number of online people is 10 million, and the minimum number of online people is 3.58 million, and in December, this data began to decline, and the average number of online people has now fallen to 3 million, and it is still declining.

As for the income curve, it is basically the same as the daily activity curve.

After reading the whole report, Yang Qing looked at Xiao Zou: "Why do you think our users will stop growing?"

Xiao Zou said: "I think it's a problem with advertising, the first growth from the report has a lot to do with the company's 18 million advertising costs, and in the second month, we haven't put any more ads, which makes the growth of users stagnate, and before the end of the month, the publicity effect brought by advertising basically disappears, and we can only rely on natural growth!"

"Then what do you think should be done?" Yang Qing nodded.

Xiao Zou's waist couldn't help but straighten up and said: "I should increase advertising investment, in addition to continuing to advertise on live broadcast platforms, we should also place advertisements on video, social, search, and other platforms, which will definitely increase the number of our users." ”

Yang Qing continued to ask: "What about user activity, how to solve this problem?"

Xiao Zou blurted out: "The overall number of users has increased, and the activity will naturally rise!"

Yang Qing laughed when he heard this: "What you said is right, but advertising is only secondary, it doesn't matter!"

Xiao Zou asked unconvinced, "Then what is important?"

Seeing Xiao Zou's obviously unconvinced expression Yang, Qing couldn't help but feel a little helpless, today's young people, I can't allow others to say that it's not, but it doesn't matter much, it doesn't matter if you don't accept it, just press it.

Yang Qing put the report in his hand to the desk and said: "Judging from the chart, the growth of users is closely related to the delivery of advertising, which is true, but after 40 million users, the reason for the cliff-like decline is not because of advertising, why? Because the publicity effect of advertising continues to disappear, it should be reflected in the report should be a steady decline rather than a cliff-like decline!"

"How many mobile phone users can you only play Doomsday Eye in China? No more than 200 million, and there are almost 40 million people who can really play our game among these 200 million people, so we have basically absorbed all the target users in the first month's advertising, and it doesn't make much sense to continue advertising!" Yang Qing paused here and then asked Xiao Zou: "Do you think what I said is right?"

"Oh, so that's the case!" Xiao Zou suddenly realized, "Then what should we do?"

"Two ways, the first is what you said, crazy advertising, forcibly develop those non-target users, the second is to expand the user base, do you know what is the most important factor that limits our user base?"

"What?" Xiao Zou asked curiously.

"Hardware, the mobile phones that can play Doomsday Eye are all high-end mobile phones, especially Apple, 70% of our users are now using Apple mobile phones, so if you want to expand the user base, you must either make a breakthrough in technology so that Doomsday Eye can run on low-end mobile phones, or wait for high-end mobile phones to become low-end mobile phones. ”

"Can our company break through that technology?" asked Xiao Zou.

"Of course, it's only a matter of time!" Yang Qing confirmed.

The disbelief on Xiao Zou's face at this time had disappeared, and was replaced by a look of curiosity: "Manager, what was the reason for the decline in activity that day?"

Yang Qing smiled and said, "Do you know what the biggest advantage of the Eye of Doom is?"

"What?"

"Freshness,The eye of doom and the elf go that appeared before are quickly popular with the freshness that they have never had.,And as players get deeper and deeper about the game,The freshness has gradually disappeared.,So the daily activity is also declining.,Simply put, it's boring!"

"So what should I do?"

"Provide new ways to play, maintain the freshness of players, and give players new excitement!"

"Oh, the killer system is prepared to increase activity?" Xiao Zou said with a look of surprise.

Yang Qing nodded and said, "That's right, then you know what to do now, right?"

Xiao Zou stood up when he heard this and said, "I'll go and arrange for the killer to go online!"

"Well, go ahead!"

"Okay, manager!"

Looking at Xiao Zou who left, Yang Qing secretly said in his heart: "This Xiao Zou can still be cultivated!"

Yang Qing had long expected the decline in the data of the Eye of Doom, and the Killer Pack was a supplement to the Eye of Doom, of course, the Eye of Doom was not only to increase the activity of players, but more importantly, to increase the audience.

40 million players are only part of the 200 million high-end mobile phone users, and now the vast majority of players are playing the Eye of Doom as a casual adventure game, while the vast majority of users who like casual are girl users, and male users are not very interested in it, and the players who are declining now are basically male players.

After the novelty has passed, they gradually lose interest in this kind of non-exciting game, and as time goes by, if there is no new way to play, the Eye of Doom will inevitably become a chicken rib game like the elf GO, which came into being with the killer, and the killer also borrowed from the previous popular chicken game gameplay, in the game you don't know what will happen in the next moment.