Jiang Ran made a special trip to Harvey Weinstein the day after the release of "Saw 2", hoping to communicate with the other party about the publicity plan of "Zombie Out".

Weinstein obviously knows the main purpose of Jiang Ran's visit today, although he has not yet seen the finished film, but judging from the feedback of the producers sent by the company, he has begun to pay more and more attention to the movie.

Now hearing Jiang Ran's question, Weinstein is not perfunctory, after all, he also has a lot of interests in this movie, if the movie is successful, maybe there will be interests in the sequel.

So, after some serious consideration, Weinstein said, "First of all, I think we should actively avoid the big hits, because our film doesn't have any advantage in the face of a crowded big hit. ”

Jiang Ran very much agrees with Weinstein's opinion, after all, "Zombie Out" is a foreign film for North American audiences, and it lacks publicity and distribution resources like the Eighth Congress, so there are natural shortcomings in attracting audiences.

Seeing Jiang Ran nodding in agreement with his opinion, Harvey Weinstein smiled slightly, and then continued: "Second, we should make good use of "Chainsaw 2", which is currently being released, to link "Zombie Out" with Chainsaw to attract a part of the chainsaw audience. ”

Jiang Ran also agreed with this, and added: "I agree with this very much, we can add the trailer of "Zombie Out" behind the videotape of the chainsaw. ”

When Jiang Ran said this, his heart was full of regrets, if the theater could make its own decisions, it would be possible to connect the trailer of "Zombie Out of the Cage" at the end of "Saw 2" that is now released, Jiang Ran believes that the publicity effect will be very good.

"The trailer is being spread among a specific group of people through the chainsaw videotape?" Harvey Weinstein was slightly stunned by Jiang Ran's idea, and then thought of the benefits.

"Haha! Jiang, you are really a genius. Harvey Weinstein stood up excitedly and said to himself: "Chainsaws and zombies can both be classified as thriller horror films, and their audiences overlap greatly. ”

"And both films are from the same company in Hong Kong, or even by the same person, so it can perfectly maximize the influence of the chainsaw. ”

In addition, this will not add too much to the cost of publicity, but the publicity effect will be much greater than that of ordinary publicity. ”

Speaking of this, Harvey Weinstein's eyes on Jiang Ran began to become cautious, at least in addition to Jiang Ran's financial resources and filmmaking capabilities, he once again saw Jiang Ran's means of film promotion.

"Jiang, this is a good idea, you should have made the trailer earlier. Harvey Weinstein said with a smile.

Jiang Ran nodded, looked at the other party and asked again, "Harvey, do you have any other opinions?"

Harvey Weinstein nodded, continued the conversation, and continued, "Also, I thought we could try to send the film to various film festivals. ”

Jiang Ran's eyes lit up when he heard this, and he thought with some self-reproach: "Why didn't I think of it?"

"A film festival like St. Denis?" Jiang Ran said, referring to the festival of famous independent films in later generations.

Harvey Weinstein listened to Jiang Ran's words, was slightly stunned, and then said: "This film award was only founded last year, and its influence is not great now, but their theme and time are suitable for us. ”

Jiang Ran was embarrassed when he heard this, he didn't expect that the St. Denis Film Festival, which was famous in the independent film circle in later generations, had just been founded.

In order to avoid such an embarrassing thing again, Jiang Ran was completely honest, looked at Weinstein humbly and asked: "If the St. Denis Film Festival has little influence now, it will not be of much help to our film promotion, what kind of film festival do you think we are suitable to participate in?"

Harvey Weinstein thought about it and was a little relieved, mainly because at this point in time, many of this year's film festivals have already been held.

Harvey Weinstein looked at Jiang Ran with a wry smile and said, "The options for our films to participate in the festival are very small now. I'll look at the St. Denis Film Festival and the Hawaii International Film Festival. ”

"Both film festivals have film festivals, which helps us to promote our films. In addition, it was able to meet our requirements in terms of time. ”

Jiang Ran didn't say anything more when he heard this, nodded and said, "You are familiar with this matter, and I will cooperate with you here." ”

Weinstein was very satisfied with Jiang Ran's attitude, saying: "What we need most now is to make a film as soon as possible, and the Hawaii International Film Festival will be held in November." Actually, we're getting late now, but we're just going to the festival, and I can still figure out a way. ”

Jiang Ran nodded and said, "Don't worry, the later stage of the movie is actually almost done, and if you need it, you can make it in a week at most." ”

"That's good!"

"When do you think the release time of the movie is appropriate?" Jiang Ran then asked.

"What do you think of February?" says Harvey Weinstein, "and after attending the St. Denis Film Festival at the end of January, it was immediately released. ”

"And because of the Oscars, in February, there will be a lot of literary films in the North American film market to build momentum for awards, so our competition is relatively not very large. ”

Jiang Ran didn't answer Harvey immediately when he heard this, but thought about the Hong Kong film market in February, while he took care of the North American market, he also had to consider the Hong Kong and Asian markets, after all, Asia is the foundation of the current Ranfeng Group.

The Spring Festival of 1985 was in late February, that is to say, it had almost entered the Spring Festival in Hong Kong from mid-February, so Harvey's proposal did not have a great impact on the release of "Zombie Out" in Asia.

Thinking of this, Jiang Ran smiled and said, "Then it's set for February 8th, what do you see." ”

After Jiang Ran and Harvey Weinstein set the release time of "Zombie Out", they then discussed some specific publicity plans for the film, as well as each other's responsibilities and cooperation.

After Harvey Weinstein reached an agreement on the promotion of "Zombie Out", Jiang Ran completed all the tasks of coming to North America this time.

Because he had to rush back to Hong Kong to continue to complete the remaining part of the film's post-production, Jiang Ran did not plan to stay in North America for long. When the first week of release of "Saw 2" ended, Jiang Ran happily looked at the report that Stephen had brought over.

Since its release on the 26th, "Saw 2" has collected a total of more than $19 million at the box office in the first weekend and three days.

Jiang Ran is very satisfied with this result, because of the excellent results in the first weekend of the painting, so from the beginning of the new week, the number of theaters screened for "Saw 2" has increased to 2,000.

Jiang Ran estimates that as long as the current results can be sustained and there is no big dive, it should not be a big problem for "Chainsaw 2" to reach $60 million or $70 million at the box office in North America.

In addition to the North American market, "Saw 2" was also released in other parts of the world, according to Hong Kong statistics, in the first weekend, Europe and other regions, the box office reported more than $9 million in three days, and Asia also reported more than $3 million in three days.

Although the box office performance is very different from that of North America, it is already very good overall.

You must know that the production and publicity costs of the entire "Saw 2" add up to only five or six million US dollars, and now in just three days, not only has the cost been recovered, but also has a lot of money.

You must know that in North America, theaters and distribution companies account for the majority of the box office share of movies in the first week. This time, "Saw 2" is not as big as those blockbusters, although it can account for eighty or ninety percent, but relying on the advantages of sequel movies, Ranfeng Group also got seventy percent of the first week share ratio.

According to this ratio, in just three days, relying only on the box office revenue of the North American market, Ranfeng Group can get a share of nearly 10 million US dollars.

Such a huge return makes Jiang Ran's heart ache now when he thinks about the profits shared by Miramax Films. The opposite is Harvey Weinstein. Early Monday morning, he appeared in front of Jiang Ran with a red face, changing his tricks and offering all kinds of courtesies.

Jiang Ran looked at Harvey Weinstein, who was more attentive and even flattering than a few days ago, and naturally knew the reason why the other party complimented him like this, and he wanted to continue to participate in the investment in the follow-up series of "Saw Horror".

After all, this series can now basically be said to be a gold mine that is sure to make money, and it is still a big gold mine.