In mid-June, "Ghost Horse Wisdom and Many Stars" was painted in Hong Kong, and the final box office was more than 13 million. After the film was released in Hong Kong, the rest of the film's work was to secure the film's overseas distribution. Burning Maple Audio-Visual is a new company in the film industry, there is no distribution relationship overseas, Jiang Ran can only hope that the high box office of the film in Hong Kong can attract the attention of some overseas distribution companies, at this stage, Jiang Ran has not thought about how much money he makes through overseas distribution, he only needs to rely on this film to start the name of Burning Maple Audio-Visual in the overseas market, laying the foundation for large-scale production and distribution of films when the conditions are ripe in the future.

Jiang Ranjiang's overseas distribution affairs were handed over to the business department to contact, but he himself temporarily took his eyes off the film market to avoid being continued to be stared at by the bigwigs of the three major theater chains.

After the New Year, when Jiang Ran devoted most of his energy to the film market, the store operation of Ranfeng Audiovisual was not affected, with the customer base accumulated last year, coupled with the chain store membership card system launched by Jiang Ran this year, the monthly turnover of Ranfeng's 15 stores was stable at about 1.5 million, providing Jiang Ran with a large amount of cash flow.

After thinking about it for a period of time, Jiang Ran thought that more and more companies might be established in the future, and in order to facilitate management, Jiang Ran organized 15 video stores into a separate company, which was mainly engaged in the sale and rental of video tapes, the sale and rental of records, the sale and rental of books and publications, and the business of video screening. After the establishment of the company, Jiang Ran promoted Jiang Jianguo to the general manager of the company, and the head office was still responsible for the financial and purchase channels.

In addition to the newly established disc rental and sales company, Jiang Ran also has a fashion magazine "Oriental Charm", since the magazine was first published on May 10, it and the "Ghost Horse Wisdom and Many Stars" movie have promoted each other, and their influence has become greater and greater, and by the time the second issue of the magazine was released on June 10, the inaugural issue had a total circulation of more than 200,000 copies, bringing more than 400,000 yuan in profits to the magazine.

After Jiang Ran was busy with the establishment of the new company, he came to the magazine and sat in the editor-in-chief office of the magazine.

"Mr. Jiang, because of the success of the first issue of the magazine, the magazine received many inquiries about advertising intentions in the second issue, and I only chose some of the more well-known companies for cooperation in consideration of the positioning of the magazine. Among them, Hong Kong's time-honored jewelry company, Zhou's Jewelry Company, invested 300,000 Hong Kong dollars in advertising, Pan Disheng Company, which has risen in the past one or two years, invested 500,000 Hong Kong dollars in advertising for its watches and clothing, and there are also some other companies' advertising, and the advertising revenue of this issue of the magazine is nearly one million. Yi Yiyi reported to Jiang Ran with an excited face.

Jiang Ran nodded with satisfaction and said: "Although there is a lot of advertising revenue this time, you have to understand that these advertisements are for the quality and sales of the magazine, so if our magazine wants to continue its influence in Hong Kong, it still depends on the quality of the magazine, and the advertising must first be carried out on the basis of not affecting the quality of the magazine, just like your screening of advertisements this time is very necessary." In addition, it is necessary to strengthen the connection with Director Cheung Shuping, who may now focus a large part of his energy on film, but his ability as a costume artist is second to none in Hong Kong. Of course, we should also strengthen the training of our own fashion editors and improve the overall level of magazine editors. ”

Yi Yiyi nodded and agreed: "Please rest assured Mr. Jiang, I have always communicated with Director Zhang during the creation of the magazine, and I will include the training of fashion editors in the next work schedule." ”

Jiang Ran nodded and said, "You go on to say, now that this issue of the magazine has been published for nearly half a month, how is the sales and influence?" ”

Yong Yiyi was much calmer than just now, and she didn't look at any reports or anything like that, so she said confidently to Jiang Ran: "So far, this issue of the magazine has sold 150,000 copies in Hong Kong, and it is conservatively estimated that the circulation of this issue may reach 230,000 copies. ”

"The sales are good, what is the reputation?" Jiang Ran was quite satisfied with the magazine's sales.

"Mr. Jiang, please rest assured, our survey results through the marketing department of Ranfeng Audiovisual show that women in Hong Kong are now 80% satisfied with the magazine, and a large part of men will buy and flip through our magazines, and now our "Oriental Charm" is changing the aesthetic concept of Hong Kong. ”

Jiang Ran was really happy when she heard this, and said with some excitement: "Changing the aesthetic concept of leading others is the purpose of our fashion magazine's existence, if a fashion magazine can't lead the fashion trend, then her road will come to an end." ”

Saying that, Jiang Ran calmed down and continued: "Our profit point cannot be limited to the advertising and sales revenue of the magazine, we should see that some of the clothing in our magazine is redesigned during the shooting process, under the influence of the magazine, we can try to produce some of the better designs in the magazine in reality and form a brand, so as to make more comprehensive use of the influence of the magazine and generate more profits." ”

After Jiang Ran finished speaking, he didn't hear Yi Yiyi's response, and when he looked up, he found that Yi Yi Yi had half opened this small mouth, looking at him dumbfounded.

"What's the matter, do you think it's possible to implement my idea?" Jiang Ran shook his hand in front of Yong Yiyi's eyes.

"I'm sorry! I'm sorry! Mr. Jiang, your idea just now was so incredible, I was a little scared. Yi Yi said and thought for a while and then said: "But what Mr. Jiang said is also reasonable, our magazine did make changes to many clothes in the production process, and even some of them were new designs, coupled with the influence of the magazine, the sales of clothing should be good, but we are not clear about the situation in the clothing market, and it may not be suitable to enter rashly." ”

"What you said makes sense, we don't know the clothing market ourselves, so can we change the way. First set up a brand to represent the clothing in the magazine, we need to find an agent ourselves, and then ask the factory to OEM. Jiang Ran said after thinking about it for a while.

After the establishment of the company, Jiang Ran was very generous in this company to give Zhang Shuping and Yong Yiyi 10% of the dry shares, and rewarded the two of them for their contributions to the magazine.

Although the clothing brand company of the "Oriental Charm" magazine is still only in the preparatory stage and has not made a profit, the magazine has provided Jiang Ran with a lot of cash flow only by advertising and sales, and according to the profitability of the second issue of the magazine, the magazine can basically provide Jiang Ran with a profit of 1.5 million yuan per month.

In addition to video stores and magazines, the film also provided Jiang Ran with a lot of cash, if the movie "Ghost Horse and Wisdom Multi-Star" is counted in the overseas market, there is no pressure to provide Jiang Ran with a profit of 10 million, so if it is calculated, Jiang Ran can now use cash flow in his hands There is almost nearly 20 million Hong Kong dollars. It is impossible for Jiang Ran to keep so much money in the bank for interest, so he needs to think about finding an investment direction for this cash now.

Jiang Ran's first reaction was to open a movie theater by himself, and after thinking about it, the impact of his movie sales has not passed, and he is investing in a movie theater now, I am afraid that it will attract the attention of people with a heart, which is no different from directly shooting movies, and it is not in line with his original intention of low-key development.