To build momentum for "The Twilight Zone," Disney Studios kicked off a grand world premiere at the Nokia Theater in Los Angeles.

In order to call on "Twilight" book fans around the world to participate in the premiere event, Studio 13 chartered the main square of the Nokia Theater two days ago for book lovers to camp.

At 6 a.m. on the day of the premiere, 2,000 fans poured into the venue on time, and the scene was very lively.

In addition, hotels near the plaza were fully booked months earlier, and fans flocked from all over the country to see the entire cast of "The Twilight Family" walk on the red carpet for the first time.

Fans of this series, under the continuous publicity and marketing offensives, have invested great enthusiasm in the film.

Standing on the steps at the entrance of the Nokia Theater, David Ellison watched one actor after another walk down the red carpet, suddenly turned his head and asked Matthew next to him, "Can this film really usher in the era of low-budget blockbusters?"

Matthew said, "Don't get your hopes up too high. ”

David Ellison asked curiously, "How high is the hope?"

"Well...... Matthew thought for a moment and replied, "It's definitely worse than those popular mass commercial films." ”

Hearing this, David Ellison looked a little disappointed and said, "I thought it was going to be a billion-dollar work." ”

Matthew was helpless and asked, "David, where did you see that "Twilight" can have a billion box office?"

"Pre-sale. "The pre-sales were outstanding, with more than $20 million sold at the box office over the three days of the weekend. ”

Matthew reminded, "Are you ignoring another statistic?" he asked himself, "Ninety percent of the pre-sale audience is women, or book lovers." ”

This alone shows that this is a film that is seriously skewed towards women and fans.

David Ellison shrugged, "I didn't see this, I just thought we did a great job of publicity." ”

Matthew nodded, "The publicity and distribution have been pushed to the limit of the budget. He looked at the thousands of book lovers gathered on the red carpet and Nokia Plaza, "and I'll leave the rest to the audience." ”

In terms of publicity, in addition to Studio 13 and Disney Studios, the publishing house of the "Twilight" series is also making efforts.

Just when the film promotion was at its hottest, Stephanie Mayer and the publishing house took the opportunity to launch "Twilight: Breaking Dawn", and in conjunction with the film promotion, there was also an extraordinary publicity offensive.

When combined with the promotion of the film, it is good for the film company and the publishing house.

This time, the publishing house hired a professional team from Hollywood to plan the promotion, and this team was also introduced by Matthew, who had planned the promotion and marketing of the "Harry Potter" series for Warner Bros.

The campaign was divided into two phases.

In the first stage, several rounds of publicity offensives were launched in major industry media and terminal media for keywords such as "Twilight" sales beating "Harry Potter", "Twilight" adaptation of the movie about to be released, "Twilight" leading the best-selling list of Amazon teen books in the United States, and Stephanie Mayer being selected as one of the top 100 people in "Time" in 2008.

In the second stage, before and after the launch of "Twilight: Breaking Dawn", a three-dimensional trial reading program was implemented, and a variety of sample books were carried out at the same time, some were distributed in bookstores, and some were displayed on the Internet and print media, and these warm-ups became an important foreshadowing, prompting readers to have a keen desire to read the book and watch the main characters.

In the first week of its release, "Twilight: Breaking Dawn" sold more than 300,000 copies.

And every additional book fan is actually the audience after the movie is released.

"That's right, Matthew. David Ellison suddenly asked, "It's going to be this year's Victoria's Secret show soon, are you still going?"

Matthew thought about the work schedule and shook his head slowly, "Let's talk about it then, I may not have time, and there will be too much work to do." ”

After Thanksgiving, he will go back to the "Special Forces" crew to continue filming, and then he will go to the "Inception" crew to report to Christopher Nolan, and he will have to find time to pay attention to the post-production of "Fast and Furious 4", and it is difficult to find time to watch the Victoria's Secret show.

Besides, Adriana Lima, Gisele Bonchen, Miranda Kerr and Carolina Kokuva are all old comrades-in-arms in the current or former Victoria's Secret Angels, and the rest such as Alexandra Ambrosio and the like don't like it very much......

You can wait for a year to see if Victoria's Secret Angel will produce a few more high-quality newcomers.

At the end of the group film, Sofia Coppola took the lead in coming over at this time and took the initiative to invite Matthew, "Together?"

Matthew nodded, stretched out his arm for Sofia Coppola to hold, and the two walked together towards the theater.

"I've watched the film. Matthew said to Sofia Coppola as he walked, "Very good. ”

Sofia Coppola said in a nasal voice, "Tell me specifically." ”

Matthew couldn't help but laugh, "It's not a compliment. He thought for a moment and said, "You're very sensational." The treatment of the male protagonist is also particularly in place, Edward has diamond-like skin, cold and white. Like an 18th-century gentleman, both handsome and rich, and then contrasted with real-life men in the United States, perfect for the immature and rebellious teenage girls. ”

Hearing him say this, Sophia Coppola couldn't help but laugh, and after the laughter, she said in a faint nasal voice, "I have accepted all your compliments." She held up a finger, shook it, and said as she walked towards the screening room, "The most successful part of this series is still in the heroine." ”

"Oh?" asked Matthew, curious, "how good is Nina Dobrev?"

Sofia Coppola shook her head, "Not the heroine of the movie, but the heroine." ”

Seeing Matthew's curiosity, she explained, "Stephanie Mayer has created an empty shell-like heroine. Her appearance is never described in detail, so any woman can easily slip herself in and start fantasizing. ”

Matthew looked at Sofia Coppola as he walked, and when he thought about it, it seemed that this was indeed the case.

Sofia Coppola continued, "The first time, I couldn't figure out what the heroine looked like after reading more than 400 pages, and the only image in my mind of her was an oversized Lego toy, and her personality was described as insecure, clumsy, and eccentric despite her appearance—personality traits that any woman who has ever had puberty can associate with herself. ”

She gestured to Matthew, "With the help of Isabella's empty shell, the heroine becomes a suit that any woman can put herself into, not like a person." ”

Speaking of this, Sofia Coppola shook her head and smiled, "If you look at the actor again, Stephanie Mayer has done everything to describe that perfect face, his pectoralis muscles, clothes, hairstyle, eye color, and even TMD and even tone have been written many times. ”

Matthew recalled, vaguely still a little impressed, and said, "It seems that this is indeed the case." He smiled too, "This is just right for a girl's fantasy." ”

"Girls need this kind of man?" Sofia Coppola said again, half-seriously and half-jokingly, "Actually, I think the heroine will regret it in the end, because vampires don't have body temperature, and then they are as hard as stones, cold, and hard, so that one is less comfortable than rubber." It's just that it looks good, like a bucket of instant noodles, reflecting the literacy of modern women, only looking at the appearance, not the connotation. ”

"You describe ......" Matthew didn't know what to say, and when he came to the first row of the screening room, he said, "You really understand the connotation of this series." ”

I have to say that Sofia Coppola can become one of the few female directors in Hollywood, family conditions are on the one hand, and on the other hand, she does have something unique.

The film soon began to be screened, and Matthew, as an investor and producer, also saw the power of young fans to the movie.

Just watching the four-word title of "Twilight" appear on the screen, the scene can no longer hold back the screams, and when the vampire protagonist Edward Cullen, who has made thousands of girls toss and turn, appear, it once again caused a commotion in the audience - all this is just the beginning.

Because he hadn't even shown those two iconic teeth yet, and hadn't even made them function as they should.

Soon after the film begins, after a short encounter, the heroine Bella finds herself completely fascinated by the mysterious beautiful man Edward and can't extricate herself.

Judging by the screams of the audience in the theater, Bella is by no means alone.

When the concept of vampires first debuted, it originally belonged to the same camp as the sensational guys such as devils and zombies, but with the prevalence of romantic YYISM, the identity of vampires began to move closer to the front in the majority of family writings, and they took it as their mission to satisfy the bloodthirsty male readers and the tear ducts of female readers, and their influence spread all over the world.

Matthew somewhere he had seen the words of a famous person: vampire love has all the things that attract love, the passion that leads to death, the eternal desire, the conquer and the subjugated, the sadistic and the masochistic, the sorrow that goes hand in hand with pleasure, the eternal life that goes with pain and madness......

Because the male protagonist Edward is forever stuck at the age of seventeen, "Twilight" is destined to be a vampire version of pure love movie, Edward Cullen and the heroine Isabella met at school, surrounded by the perennially rainy Fox City background, which makes "Twilight" not only like a traditional magic movie, but also borrows a little campus atmosphere similar to "Harry Potter".

In addition, the actor's innate mind-reading superpower also brings a lot of unique personal charm and plot interest.

And Isabella is a weak girl who looks like she will get leukemia at any time, and Edward is a mysterious teenager with an ulterior secret.