The weather in Nanyang is very rich, spring, summer, autumn and winter, and the summer is hot to explode and the winter is cold to shiver, the only fly in the ointment is that the spring and autumn in Nanyang is very short, just playing a transitional role, often a month or even less time has passed. Pen % fun % Pavilion www.biquge.info

This time period in mid to late October is in such a transitional rare autumn, the temperature is neither cold nor hot, the cool autumn wind blows in from the window of the study to the room to drive away the moisture, the mild sun is warm, neither the violence of summer nor the dryness of winter, from the window silently come in and caress your cheeks, so that you feel warm, plus this autumn wind blows, it is even more comfortable, and you are a little sleepy unconsciously.

Autumn is lacking and autumn is lacking, it is not wrong to say it at half a point, this is only the morning scene is already sleepy, how can I get it in the afternoon?

Du An, who was sitting at the desk, shook his head, took a sip of Qi Hong in front of him, cheered up his spirits for a while, and then buried his head again and began to write things.

"7, the name of the newspaper and magazine is verbally out of the country once, 8, the billboard close-up,"

Duane closed his eyes and thought for a moment when he wrote this, and then re-wrote and filled in the rest of the content, "At least 5 seconds to leave the country." 9. Close-up of daily necessities advertising space, at least 8 seconds of exit time, and the actor will introduce the product name and function in front of the camera in person......"

The script of "Truman's World" has already been written, and the crew formation and other work have been carried out in an orderly manner for half a year, and they are basically ready so far, but there is one thing that is not ready, that is, Duane's idea of recovering the cost in the early stage through product placement, which he is doing now.

Product placement is about selling, but it's not simply about saying to advertisers, "We have a lot of product placement here to sell to you" In this way, it can be done simply, this is like selling a toilet, although your toilet manufacturer brand is very loud and very attractive to consumers, but you must at least let consumers know what the material of the toilet you are selling now, whether it is harmful to the human body, what functions there are, what product quality certifications have been passed, you have to give some specific relevant information, so that consumers will pay for your products, and the same is true for selling product placement advertising.

Depending on the type of placement, there are two modes of product placement, the first is the set mode.

In this model, the basic criterion for the producer to absorb product placement advertising is to focus on the script, and if there is anything that needs to appear in the script, go to the corresponding manufacturer to talk about advertising, for example, if the protagonist wants to drive, then the producer will find the car manufacturer to negotiate the contract.

In addition to this one, there is also a type called creation.

As the name suggests, creative is not based on the script, but first negotiate with the advertiser, and increase the corresponding advertising based on the needs of the advertiser, for example, the protagonist is a person who does not cook, but for the sake of the kitchen knife advertiser's requirements, the producer may insist on adding the plot of cooking in the film. Of course, the creative style must also have a foundation, and the background setting of the script cannot be damaged, for example, in ancient times, it would not be possible to substitute microwave oven advertising.

Now everyone sells product placement ads, except for the kind of small crews that cheat money, most of the crews are still based on the set model, and Duane is also using this model here, so he will slowly mark all the places that can be inserted into the script with specific numbers to facilitate the negotiation of contracts with advertisers.

As he wrote, his phone rang suddenly, and he didn't have to look at him to know who was calling.

It's Shuyu.

When I took the phone again, the caller ID was really Shu Yu.

After picking up the phone and not chatting for a few words, Shu Yu reported the purpose of her call.

"The box office statistics of "Liberation Day" yesterday came out, 14 million. ”

14 million?

Duane did not comment on the figure.

After the end of the third week, the screening of "Liberation Day" entered the fourth week.

No matter how wonderful a movie is, the single-day and weekly box office after its release always shows a downward trend, which is also true for "Liberation Day".

In the third week, due to the stimulation of the overseas box office, the domestic box office of "Liberation Day" showed a reverse rise in the first few days of the third week, but this situation is perverted rather than the norm after all, and in the last few days of the third week, the domestic box office of "Liberation Day" showed a downward trend again, and the average single-day box office in the third week was about 50 million, and a movie was screened until the third week. That is, in fact, it is already remarkable to have such a single-day average box office in the second week, of course, in the eyes of many people, this is the result of overdrawing the future box office, and the single-day box office in the fourth week also validates their conjecture.

On the first day of the fourth week, the first day after the Huabiao Awards ceremony, the domestic single-day box office of "Liberation Day" was 35 million, down about half of the 67 million domestic box office on the previous weekend.

Many people who are unaware and hypnotized by the media to believe in the theory of transparent paper began to cheer, thinking that the single-day box office proves their conjecture, but many industry insiders don't see it this way - the Monday box office and the weekend are definitely incomparable, coupled with the acceptable range of rational decline, in fact, the single-day box office on Monday in the fourth week of "Liberation Day" exceeded their psychological expectations a lot, which is completely a healthy number, and they don't see where the overdraft is.

It's even too high, and there should be some influence of the Huabiao Award in it.

And the following day confirmed their fears.

"Liberation Day" had a single-day domestic box office of 29 million on Tuesday, a small decline. If this trend continues, the domestic box office of "Liberation Day" in the fourth week is likely to be more than 200 million, and if you combine the overseas box office, this number will be about 550 million.

After three weeks and 16 days of screening, the global box office of "Liberation Day" has now reached the number of 2.9 billion, and if there is another 550 million, it will be 3.45 billion, and "Liberation Day" has one week after the end of this week plus two full nine days of screening!

Although the box office of the nine-day crane at the end of October is destined to be unhigh, coupled with the adjustment of the theater chain and the reduction of the number of screenings and other control measures, the box office of these nine days will be ugly, but through nine days to obtain a global box office of 300 million, will it be difficult for "Liberation Day"?

Judging from the current situation, it is not difficult, especially in the face of the situation that is about to surpass "Hero" to become the first box office, it is difficult to ensure that an old man like Han Sanping, who has been in the film industry for many years, will not play some tricks, such as buying empty shows, giving away screenings and other small tricks, in this way, it is not difficult to reach 300 million in 9 days.

The specific figure of the global total box office of "Hero" is 3.726 billion, 3.45 billion plus 300 million, it is 3.75 billion, and at that time, "Liberation Day" will surpass "Hero" to become the new box office No. 1.

This is no longer an impossible task, and from a rational point of view, it has become a fact that is about to happen.

As a result, the media who used to sing the overdraft theory were silent, pretending to be deaf and dumb to grasp the Huabiao Award Ceremony and report it loudly, and finally stopped for a while, but now they seem to have found theoretical support again.

29 million to 14 million, this is irrational, not only irrational, it can be called a crash.

"Liberation Day" began to collapse at the box office.

Blood Crash.

Listening to this number, Duane thought to himself that probably tomorrow's newspaper box office overdraft argument would reappear, because there was a factual argument to support it.

"According to the analysis of the people below, there are two reasons for such fluctuations, one is that we did overdraft the box office in advance, and now that the overdraft has ended, we have begun to pay off our debts, and second, the report about you at the airport has played a certain role in promoting it. ”

Du Yin shook his head, of course, Shu Yu on the other end of the phone couldn't see it.

"I don't believe in the overdraft theory, a few years ago, "Hero" could do 3.7 billion, which proves that the market is so big, and a few years later, the economic development, people's living standards have improved, and the ticket price of movie tickets has risen, reaching 3.7 billion from an objective point of view, it is easier than a few years ago, so there is no reason for the overdraft market, I want to see, the publicity is not enough, and the box office can be higher. ”

Duane thought for a moment and said, "It's still that report that takes the lion's share." ”

It's not the first time he's encountered an image crisis, but the last time he encountered this kind of thing, the movie was over, and the next movie wasn't released, it was the window period, and the image crisis broke out when the movie was being released, and it was the first time he encountered it, so he didn't expect it to be so powerful.

Of course, this is also his bad luck, it is just when he has just been out of the limelight and the whole country has attracted national attention that this kind of "stain" has appeared, and under the magnifying glass of the focus of the people of the whole country, even if the matter is not serious, it will be artificially magnified.

"Don't focus on the box office for the time being, you should focus on this matter. If this matter is dealt with, the box office matter will be solved naturally, and the crisis crisis is both a danger and an opportunity, maybe this is another good box office improvement point for us. ”

Shu Yu said "um" on the other end of the phone, which can be regarded as agreeing with Du An's opinion.

"The media are almost connected, and people are still interested in the new perspectives we offer......

The two discussed the handling of the incident at the airport for a while before hanging up.

Now the situation outside is so chaotic, the sudden collapse of the box office of "Liberation Day", the explosion point at the Huabiao Awards just held, and the airport incident are all mixed together, all related to Duane.

Media workers don't have to worry about where to find the news, they now have to worry about what to report, and they are caught in sweet troubles, and the center of the maelstrom, Duane, is like a nobody, drinking tea leisurely and continuing to write his advertising investment plan, as if none of these things have anything to do with him......

"The Villain Is a Hero!" - A Turning Point in the Incident of Insulting Fans at Duane Airport

Under Shu Yu's full public relations, today's evening newspaper has already appeared in the relevant report.

"As everyone knows, the day before yesterday, there was a vicious incident in which a famous director insulted a large number of fans who picked up the airport in public at Nanyanglukou Airport, and this reporter learned from a person familiar with the matter today that there is another hidden story in the incident. It is reported that at that time, due to too many people in the reception hall of Lukou Airport, the order was chaotic for a while, and even the armed police were used to maintain order. According to insiders, Duane discovered the situation when he passed by the girl, and when the prevention failed, he had to resort to this extreme method, even if his own reputation was damaged, to stop the chaos at the scene in order to rescue the girl, and to bow and apologize to the girl after the incident, blaming himself for his injuries......"

There is not only one such report, Sina Entertainment, Netease Entertainment and many other online portals have appeared related reports, in addition to online media, traditional media such as "Nanyang Evening News", "Xinjin Bao", "Declaration" and so on have also appeared similar reports.

"Don't give good people good rewards, at least give them justice", "Please don't let the heroes feel cold", "Heroes on and off the stage", "Silence is not a tacit acquiescence, but disdain to explain"......

The media is still very keen on reporting new angles, and of course, Shu Yu and Han Sanping have also made a lot of efforts in it. In addition, there is no evidence, and these newspapers have all found "witnesses" to prove -- these "witnesses" include "Dong Ming", a fan from other places who came from Hangzhou to pick up the airport, a "Sheng Cunxin" classmate from Nanyang, and a "Ye Qing" lady who came to pick up the airport without knowing the truth but was crowded by Duane's fans at the scene and couldn't get out......

Of course, Duane did not have such a great power to find so many witnesses at once, and in short, although what these people said was true, they were all dummies, of course, the general public would not know this.

So, all of a sudden, the limelight changed instantly, and readers and fans who didn't know the truth couldn't figure out what the truth was.

Is Duane a hypocrite with low quality who chills his fans, or a true hero who will not hesitate to damage his reputation in order to save his fans?

Fans are confused.

It doesn't matter if they are confused, someone will help them to understand the "truth" of the matter.

On the comment page of the online media, the netizens were divided into two factions for a while, one was anti-Du and the other was Tui Du.

Unlike the previous situation when the Tui Du faction was completely crushed on the comment page, due to the appearance of these positive media reports, the momentum of the Tui Du faction rose sharply for a while, and suddenly there were a lot of Tui Du factions, and for a while, the Tui Du faction and the anti-Du faction were on equal footing, and no one could crush anyone, and there was no longer a situation where one person supported Du and others followed the siege, but you said that you were reasonable, and I said that I was reasonable, and the war of words between the two factions fell into anxiety for a while.

Of course, the current Tuidu faction is not as full of insiders who witnessed the truth at the airport as when the report first came out, some of them were affected by these new reports, some were the sailors invited by Duan, and only a few of them were really insiders.

The tide is turning.

When Duane browsed through the computer in his study for most of the night and saw this scene, he was not happy, but sighed.

The report of "Duane scolding fans" is naturally formed, and the report of "Duane is a hero" is fueled by their strong human, financial and personal connections, and the driving force of the two is different, and the follow-up combat effectiveness is not the same. If this continues, it is only a matter of time before the limelight is completely reversed and the masses are brainwashed.

And that's why Duane sighed.

What he's pushing for now is the truth, that's fine, but what if what he's pushing for now is illusion?......

Probably it's really the profession of director who has done too much, and he has become a professional criminal, and he has begun to be sentimental. (To be continued.) )