Chapter 105 Subsidized Users

Since the establishment of Wang Mingyuan's local promotion team, in just one month, it has swept through the mid-to-high-end hotels in major cities across the country, especially the major hotel chains, except for a few brands that are still under negotiation, have basically settled in iQue, Yang Qing is very satisfied with Wang Mingyuan's efficiency on the one hand, but on the other hand, he is a little irritable.

"Why don't users place orders with us?" Yang Qing asked Wang Mingyuan.

Wang Mingyuan said: "This should be a matter of user habits!"

Yang Qing said: "Habit?"

Wang Mingyuan nodded and said, " I asked the following people to do a survey on the iQue hotels, and the results showed that the occupancy rate of these hotels has increased greatly after moving into iQue, and many high-end hotels are full every day, but there are very few customers who actually place orders through iQue, but the orders of the two online channels of Dolphin Travel and Where to Go have skyrocketed, and my inference is that users have become accustomed to using these two online ordering services, and they can't change it for a while, and the prices offered by these two hotels have a great advantage over us!"

Yang Qing frowned and said, "So, iQue has become a drainage tool for these two companies?"

"That's right!" Wang Mingyuan said in a deep voice: "After all, Dolphin Travel is an industry boss, and he has always been the industry leader in the business of hotel booking, which has almost formed in the hearts of users to use dolphins when booking hotels, and our iQue cannot be compared with Dolphin in terms of popularity or price." ”

"This is not good! We are not promoting the hotel ordering business to bring customers to others, this user's concept must be changed!" Yang Qing said.

"What does the manager mean?" Wang Mingyuan said suspiciously.

"Since users are accustomed to using Dolphin Travel Network to book hotels, then we will change this concept of users, and we will subsidize users!" Yang Qingdao.

When Wang Mingyuan heard this, he said: "Is there a price war with Dolphin? In this case, I am afraid that a huge amount of money will need to be invested to reverse the habits of users!"

"Money is not a problem!" Yang Qing said indifferently.

"It's not just a matter of money, it's the Qiandu Group standing behind the dolphin network, and the price war between us and the dolphin network is equivalent to a direct war with the Qiandu Group, I think we should be cautious!" Wang Mingyuan said.

Yang Qing said indifferently: "Although Qiandu Group is the major shareholder of Dolphin Network, we are not afraid, besides, our Xenodu has already moved the foundation of Qiandu, and it is a matter of time before we meet him!"

Wang Mingyuan said in a deep voice: "Since the manager has decided, then I fully support it!"

Yang Qing nodded and said, "Okay, then let's formulate the following specific subsidy plan!"

…………………………

Ever since he started using iQue, Zhang Xiaofang has been playing for a few hours almost every day after returning home from work, and as soon as he entered iQue, he saw a system message: "iQue, please stay in a five-star hotel for free!"

Zhang Xiaofang was immediately attracted by the information, free accommodation, such a good thing must be seen, click on the information Zhang Xiaofang saw the specific content.

From now on, as long as you book a hotel using iQue Online, you will get a full refund of the room rate after your successful stay!

There is no limit to the amount, no limit to the hotel, as long as the order is placed, you can get free of charge, and you can stay in more than 10,000 hotels across the country.

Note: 1. Every user who passes real-name authentication has one chance to get a free order.

2. The room fee will be refunded in the form of a red envelope, and there is no limit to the time or number of times the red envelope can be used.

3. Invite friends to get red envelopes. From now on, as long as you invite your friends to participate in the event, you can get a 20 yuan red envelope, which can be accumulated.

"Wow! There is a chance to get a free order!" Zhang Xiaofang couldn't help but feel a little itchy after seeing the information of this event: "Such a good thing must be involved!"

At that moment, Zhang Xiaofang posted the relevant information of the event to her circle of friends and invited her friends to participate in the event.

Yang Qing's activity is very simple, violent, that is, to send money to users, but the effect is really good, and once the activity is released, it will become popular all over the circle of friends.

Major online media outlets have also begun to report on iQue's event.

"The first subsidy war in 2018 has begun!"

"iQue's entry into the hotel ordering business is unprecedented!"

"Finally, you can experience an imperial private room!"

"The tourism market has ushered in a new disruptor!"

"Will Dolphin Travel Network join the subsidy war?"

"Will VR Booking Replace the Existing Model?"

“……”

The day after the event was released

As soon as Yang Qing came to the company, he checked the current order volume of iQue.

Statistics on the computer show that iQue's nationwide order volume skyrocketed by 100,000 orders in just one day.

Looking at this data, Yang Qing was also a little surprised, although he knew that the subsidy would be very powerful, which could greatly mobilize the enthusiasm of users to place orders, but he did not expect that there would be such a large amount: "This money is not spent in vain!"

Sighing in his heart, Yang Qing immediately asked, "Is there any movement over there in the dolphin net!"

Wang Mingyuan heard this: "There is no reaction yet!"

Yang Qing smiled and said, "I guess they will have a meeting?"

Yang Qing's guess is not wrong, the current dolphin tourism network is indeed in a meeting, and shareholders of all sizes have gathered together.

There is only one theme of the meeting, and that is to vote on whether to subsidize users.

"I don't agree to subsidize, it's only been a few good years, is it impossible for the company to spit out the money it earns?"

"Yes, yes, this iQue is just a new company, how can it compare with ours!"

"With our current user volume, there is no need to engage in a subsidy war with the other party!"

"Although iQue is a new company, they have an advantage in VR booking, which we have to pay attention to!"

"Fight, you must fight, I don't believe how long a new company can subsidize!"

"Users have no loyalty at all, whoever is cheap will use whom, we are all from here, and now there is no way but to participate in the subsidy!"

"I think we can observe for a few days and then say, in terms of our users' understanding, once the user is subsidized, the amount of money spent is huge!"

"I agree with this, iQue is now expanding new users, and we are maintaining old users, and the cost of this subsidy is different, so I agree to take a look first!"

"Didn't Mr. Liu say some time ago that iQue was going to cooperate with us, and why didn't you cooperate with them at that time?"

"Isn't it just a subsidy? Now that the company's cash flow is very abundant, why don't you fight?"

"We must not show weakness!"

“……”

The whole conference room was turned upside down, but in the end, everyone looked at the shareholder representative of Qiandu Group.

As the major shareholder of the company, Qiandu Group has the final say on whether to fight or not.

The shareholder representative of Qiandu Group only said one word: "Fight!"