"Truman's World" finally finished with a global box office of 1.92 billion, and the first general election of DKB48 also ended successfully. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But he still couldn't leave Nanyang after all, because he had a guest from afar.

Richard Gerfang, that's the name of the white man sitting across from Duane.

At the moment, the guy was talking, and the bespectacled female translator sitting to his right was translating his words one after another.

“…… From the cameras used in the shooting, to the copies of the film, to the projectors, sound systems, etc., IMAX has its own standard system...... This new film format will allow audiences to experience the ultimate viewing effect that traditional 35mm film cannot give them...... IMAX is an inevitable trend in the future of film development......"

Du An looked at the other party politely, with a faint smile on his face, and the words that Han Sanping said on the phone were still in his ears.

“…… This group of people is from Canada, IMAX company, you should have heard of it, the technology is really powerful, I won't introduce it too much...... They came to China this time to look for partners, you know, it's cooperation and promotion, after all, we all know the current domestic situation of IMAX screens, and some planetariums or other scientific research units are using them, and there are too few commercial ones...... He didn't know where he learned about your "Truman" two days ago, maybe he was idle and had nothing to watch it, anyway, he was very interested in your product placement in the movie, and asked me if I could introduce you to you, probably because he wanted to be an advertiser in your next movie...... Hehe, the product placement effect of your movie is really good, I can't help but want to book the advertising space for your next movie, no wonder this guy named Richard is tempted...... But I'm just pulling the string here, and you still have to talk about the specific things yourself, I didn't know this person before, so you don't have to think too much......"

This is Duane's sudden guest, a potential advertiser for his next film.

The place where they are now is in the office of Industrial Light and Magic Duane, and the reason why they chose to hold this meeting in such a place is because it is only a preliminary exchange of opinions between the two parties, and it is not good to put it in a place that is too formal, so they chose such a place that is not too formal and not too casual. When the two sides have the intention to communicate with each other and the negotiation can go deeper, the two sides will bring their respective teams to the serious conference room for discussion.

“…… I really like the commercials you have in the movie "Truman's World", it's all art...... We at IMAX also need this kind of advertising, and I think we can establish a partnership with each other, for example, to place such an ad in your next movie, and we believe that our advertising fee will be satisfactory to you...... Of course, it would be nice if we could work together on a deeper level, for example, in your next 4 films, with our advertising ......"

As the conversation progressed, Richard finally showed what he was coming from.

Indeed, as Han Sanping guessed, he came to talk about advertising, and he thought more than Han Sanping, this guy didn't just want one advertisement, but 4.

To be honest, if Richard had come during the tender for the "Truman's World" commercial, then Duane would definitely have raised his hand to welcome it, but he wanted an ad for the next movie...... I'm sorry, Duane himself doesn't know what movie he will make next, let alone if he can spare advertising space for him. And if it is a hard shoehorn, Duane is unwilling, after all, he can figure out which is more important, box office revenue and advertising revenue, and "Truman's World" is only because of the subject matter that he will sell advertisements like this.

However, he did not refuse immediately, but listened quietly to Richard's speech before speaking.

"Your company's technology and innovation are truly amazing, I have also watched some IMAX films, and the pictures are indeed more realistic and shocking than traditional movies, and I believe that your company's technology will definitely promote the renewal of the film industry......

His words were also translated by a female translator in unison.

Duane first blew it to our foreign friends who came from afar, and then talked about some other aspects, but he didn't talk about whether he accepted the advertising contract.

“…… The Great Wall of China is a great structure, I wonder if Mr. Richard has been there to see it during his visit to China?...... Xiangjiang, known as the Pearl of the Orient, is also one of the must-see places in China......"

Duane didn't talk about business, just chatted, but Richard was not impatient, and happily chatted with him all the way. And after some small talk, Du An's got a lot of news from these seemingly meaningless gossip: the itinerary of the group of people from IMAX should be the first to go to the theater line, which is also in line with the positioning of their company's products, Wanda and Golden Harvest, at least one of the two theaters has reached a cooperative relationship with them, and the number of IMAX commercial theaters in China is expected to increase in the future; China Film and they should have also reached some cooperation projects, probably a joint venture to distribute a few movies that are conducive to showing IMAX technology, which explains why Han Sanping is the one who pulls the strings……

Based on this information, IMAX may usher in a relatively explosive development in China in the next few years.

Of course, it cannot be ruled out that the other party deliberately leaked this information through small talk, after all, this Richard doesn't seem to be a good stubble. However, whether it was deliberately revealed by the other party or Du An's own hearing, the news he got made Du An'an feel anxious.

For IMAX Duane knows very well, both in terms of picture and sound effects, this new film format is much better than the traditional movie, but why are there so few IMAX theaters in the world now? This is because the equipment of a screening hall in a traditional theater can be won for only two or three hundred thousand, and it is the turn of an IMAX hall to jump at least four million!

The cost of the same number of seats is more than ten times different, in order to recover the cost and generate profits, the ticket price of the IMAX hall must be much higher than that of the ordinary screening hall, in this era of the general ticket price of 20, the IMAX ticket price can often rush to 100 or even more, which hinders the audience from entering the IMAX to watch the movie - it is the same movie, I can watch it in the ordinary hall Why should I pay several times more to watch IMAX? There is no reason to go to IMAX to watch movies, the attendance rate of IMAX screening halls is naturally not high, and the profit is naturally low, or even negative profit, which is why IMAX technology has been out for several years but has not been popular.

However, IMAX also has its advantages, that is, under the same number of customers, the profit of an IMAX screening hall is several times that of a traditional screening hall, if IMAX companies can indeed cooperate with the theater chain and spread out the stalls, and there happens to be such a movie that must go to the IMAX theater to enjoy the pleasure of watching the movie, then the producer's income will be much greater than that of ordinary movies......

Duane's upper eyelids were raised, he looked at Richard and said, "Mr. Richard, I'm sorry, but I didn't plan to sell commercials for my next movie......"

Seeing that Duane didn't answer his proposal positively after talking for so long, Richard probably thought there was a play, but he didn't expect to usher in such a straightforward refusal, which made his pupils widen a lot.

“…… But maybe we can take a different approach to cooperation. ”

Duane spoke his mind.

"You can invest in my next film in the form of a sponsorship and not participate in all the post-production revenue sharing. In return, my film will be a sci-fi film, with a strong focus on the visual experience, the kind that can drive audiences into IMAX theaters when there are enough IMAX theaters.

"When going to IMAX theaters to see movies is becoming a global trend, and when the profits generated by IMAX theaters are so huge that all theater operators are excited, I think this is more effective for your company than any form of product placement. ”