"After "The True Color of Heroes" and "Sword and Horse", the film studio is about to start filming again. Directed by the best martial arts instructor Chen Xiaodong, Chen Jialuo served as the executive producer, filming a costume film. It is rumored to be adapted from a story in "Strange Tales from Liao Zhai", the male protagonist is played by Zhang Baorong, and the female protagonist is Wang Xiaoxian ......" - Xiangjiang Commercial Radio - "Friends of the Art Capital".

The publicity department of Yidu Film Company is excellent, and their publicity offensive is considered to be the strongest in Hong Kong.

At that time, Yidu Film Company set up a club, "Friends of Yidu", with a maximum of 20,000 members, and held a program called "Friends of Yidu" on the Commercial Department of Xiangjiang to introduce the trend of Yidu films for a long time.

Before the release of the new film, the members of the Friends of the Arts will also have a sneak peek, and then conduct a survey with them to collect their feedback. These surveys are of great benefit to the editing of advertising videos, the revision of films, and the determination of schedules.

The biggest difference between "Friends of Yidu" and ordinary star clubs is that they not only meet the audience as celebrities, but also communicate and interact with members as a company, so as to strengthen the friendly relationship between the company and the audience, and establish a golden signboard of the word "Yidu".

Yidu is highly market-minded, and its film production is based on market research, while its advertising focuses on building the company's brand image. In order to establish the company's image, the artists of that year spared no effort to promote films such as "Ghost Horse Wisdom and Multiple Stars" and "Chasing Girls" at a high cost of nearly one million yuan.

The marketing strategy of "I'd rather not make money, but polish the signboard" made Yidu Film Company impress almost overnight and established the company's image in the eyes of the audience.

This kind of marketing awareness was what the two old companies, Shaw Brothers and Jiashang, lacked at that time. Yidu's brand strategy has been quite effective, which has greatly enhanced the audience's loyalty to the brand. At that time, some people said that as long as there are two words, the audience will buy tickets to watch the movie, regardless of whether the movie is good or bad.

Although Xu You's film studio is now independent of Yidu Film Company, the name of the external name is still under the Yidu Film Company, but after a few bigwigs, you can directly talk to Mr. Lei.

Therefore, the "Friends of the Art Capital" column of Commercial One has been introducing the preparations for "A Chinese Ghost Story" in the past few days.

Chen Xiaodong and Chen Jialuo didn't pay much attention to many comments and questions from the outside world, and those mixed statements were of little use except for messing up people's minds.

As the heroes and heroines, Zhang Baorong and Wang Xiaoxian are concentrating on studying the script. Especially Wang Xiaoxian, who has a heavier role, has never filmed a costume drama before, and this time she is co-starring with the popular Zhang Baorong in a rival scene, and her pressure can be imagined.

Because of various messy factors, "A Chinese Ghost Story" can be regarded as a fire before filming. The investment of 10 million is definitely a big investment for an independent film production company during this period, so this start-up worship ceremony is naturally also attention-grabbing.

Although Xu You did not attend the start-up worship ceremony, he came forward to invite many friendly media to come to interview and report, hoping to maintain the heat.

In the movie, there are many descriptions of the worship ceremony of the Xiangjiang movie. Gongs and drums, firecrackers, dragon and lion dances, in fact, are not exaggerated, but they are really big lineup and big productions.

The ordinary ritual of turning on the camera and worshiping the gods, that is, placing an incense table, the participating filmmakers cut and roast pigs together, and shared the tributes in order to ask for the safety of the filming, and the heavens bless. In particular, this "A Chinese Ghost Story" is still a ghost movie, and everyone seems to be very sincere in the worship ceremony.

"Wow, Wang Xiaoxian's costume is so beautiful?"

"I heard that for this heroine, Chen Jialuo and Chen Xiaodong almost had to fight. In my opinion, even if this movie hits the streets, she will become one of the top ten beauties in Xiangjiang!"

"Not necessarily, but still have to add points to the movie image......"

"Do you think Chen Jialuo had any unspoken rules at the beginning, Xue Ni? If you don't get Wang Xiaoxian, tsk tsk......tt"

While the reporters were taking pictures frantically, they did not forget to gossip about the name of Chen Jialuo, the unspoken director. Don't say anything else, this heroine, he chose it really well!

……

There were a lot of reporters present today, and they were all shooting wildly at Zhang Baorong. Suddenly, I saw Wang Xiaoxian, who was dressed in a costume, with eyes as big as copper bells, and the camera in his hand was unconsciously aimed at it.

"Arlo, your gimmick is really top-notch. Wang Xiaoxian is afraid that it won't be long before he becomes the dream goddess of a Xiangjiang man!" Chen Xiaodong also sighed when he saw this scene.

There is no such rule when the ritual of worshipping the gods is turned on and the actors are allowed to appear in costumes. Especially for costume films, makeup is so troublesome. And Wang Xiaoxian is not famous, everyone is coming for Zhang Baorong, there is no need for this.

However, under Chen Jialuo's repeated insistence, Wang Xiaoxian's incarnation of Nie Xiaoqian appeared at the scene of the start-up worship ceremony, which won full applause.

Chen Jialuo said with a smile: "I want her to win the title of 'No. 1 Beauty in Ancient Costumes', and she will become the spokesperson for this kind of film." ”

"If she really takes on this name, our movie will definitely be popular. When the high-spirited Chen Xiaodong heard this, he said confidently: "Wang Xiaoxian is indeed suitable for the role of Nie Xiaoqian, but the title of 'the first beauty in ancient costumes' is not easy to take." ”

There is no shortage of beauty in the entertainment industry in Xiangjiang. Even if you put aside the film industry that doesn't have any costume dramas now, just TSB TV, Belle TV and other leading actresses are all costume beauties.

Most of the traditional costume beauties are beautiful and incomparable, with otherworldly classical beauty, and the appearance and temperament of the costume TV series Hua Dan are very classic.

Compared with them, Wang Xiaoxian is too modern, and his elegant beauty is breathtaking. Because of this, Chen Jialuo asked for a costume design – Chen Fang designed the clothes in the style of a fashion film. Therefore, Wang Xiaoxian's flowing clothes make modern audiences feel very intimate, and turning "meaning" into "image" is very successful and pleasing to the eye.

A movie can't just rely on Zhang Baorong as a singer. Chen Jialuo didn't want the whole start-up worship ceremony to become an exclusive interview with Zhang Baorong, and successfully used Wang Xiaoxian's beauty to pull part of their focus back to the movie.

Chen Xiaodong has always been a martial arts instructor, so naturally there will not be many topics. And now he is riddled with all kinds of negative news, and it is also inconvenient to stand up, Wang Xiaoxian is undoubtedly the best choice.

After Chen Jialuo experienced many twists and turns, the first movie produced by himself is finally about to officially start.