Early on Saturday morning, Kevin Tsohara didn't rest, arrived at the office after eight o'clock, and had just sat behind his desk, not even having time to drink the coffee brought by the secretary, when Dan Fellman, the head of North American publishing at Warner Bros., knocked on the door and walked in, his face full of excitement.

He pulled out his chair, sat down across from Kevin Tsohara, and asked, "Kevin, do you see the stats?"

Kevin Tsuhara shook his head slightly, "No. He knew what Dan Fellman was talking about, and smiled, "You don't need to watch this specifically, right? In a film starring Matthew, success has never been a problem, and the biggest question is just how much it does at the box office." ”

"yes. Dan Fellman smiled and continued, "The first-day box office statistics for 'American Sniper' are out. ”

"How much?" asked Kevin Tsuhara.

Dan Fellman quickly replied, "Including the early game, it totals $56.5 million." ”

Hearing this number, Kevin Tesohara was also a little moved, "Matthew is a guarantee of the box office as always." ”

""American Sniper" has a box office of over 100 million in the first week in North America, which is certainly not a problem. Dan Fellman was a little excited, "Maybe he can set a new record for R-rated films." ”

Kevin Tsuhara nodded, "What is the estimated North American and global box office for this film?"

Dan Fellman thought for a moment and said, "$300 million and $500 million, respectively." He added, "I think there's at least 20 percent room to float." ”

Kevin Tsohara laughed, "We can have $50 million in distribution alone, and it's a lot more cost-effective to release a film by Matthew than to invest a lot of money in making a film." ”

"yes. Dan Felman agrees, "The most important thing is that we don't have to invest too much money, and the risk is very small. ”

Kevin Tsohara thought for a moment and said, "We keep working with Matthew Horner...... Well, then, I'll be in charge of Matthew Horner's side, and you'll take care of Bella Anderson. ”

Dan Fellman immediately assured, "I'll take care of it." ”

"American Sniper" is one of Warner Bros.'s key releases in the second half of the year, and the two discussed some of the situations that occurred during the release and screening of this film.

"To be honest, I didn't expect this movie to perform so well, not only in big cities, but also in small and medium-sized cities and even in Canada outside the United States. ”

Dan Fellman told Kevin Tsohara what he learned, "And there are no political limitations, 'American Sniper' has done well at the box office in different Democratic and Republican states in the United States, especially in the Midwestern cities where veterans are concentrated." ”

Kevin Tsuhara nodded again, "Matthew, no matter his strength and luck, is top-notch, this is an R-rated movie. ”

Dan Fellman said with a smile, "It turns out that the film's R-rated rating doesn't matter anymore. Obviously, in the eyes of some audiences, this is no longer a simple war movie, but is watching it as a superhero blockbuster. ”

But among the various data he obtained, "American Sniper" is more attractive to adults than superhero blockbusters, because the latter is at least PG -13 rated, the main audience is young people, and the film has to use a variety of youthful designs to attract them.

According to market research statistics, after the first day of release, only 30% of the audience of "American Sniper" were under the age of 22, which is not mostly because of Matthew Horner, the leading actor, who entered the theater, and the main audience who was really attracted by the movie itself was the audience over 22 years old.

The reason why the film will be regarded as a superhero blockbuster for adults by many viewers is naturally because the actor Chris Kyle's record on the battlefield itself is like a superhero, which makes ordinary people unbelievable.

Throughout Hollywood, sharpshooters, whether shooting guns or archery, real or fictional, have always been the most eye-catching characters on the big screen with their steady, calm and one-shot skills, including the elf prince in "The Lord of the Rings", the heroine Katniss in "The Hunger Games", or the cowboy and spy agent in Westerns, etc., are often the highlights of the film.

And Chris Kyle is a real person, people are very curious about his deeds, and the effect presented at the time of the movie screening is even more enjoyable to watch.

This allows the film to transcend the inherent effect of war films, bringing visual and emotional impact.

What's more, although some people call Chris Kyle an executioner, the data obtained through actual surveys shows that most ordinary Americans do not see it that way, believing that Chris Kyle has not only saved many American soldiers, but is also willing to go to the battlefield many times and not be a deserter.

After retiring from the army, he continued to help other veterans.

Dan Fellman heard a recording of an interview with an ordinary man who said that Chris Kyle was a true hero, and even more so a patriotic hero, fit to be respected as a role model for representing the United States.

He knows very well that no matter what the overseas thinks of this film and Chris Kyle himself, the film "American Sniper" will be a film that is in line with popular values and extremely correct in North America.

The most important thing is the patriotic feelings of the people now.

Whether it is Warner or Matthew, they have seized the patriotic feelings to make a fuss, although it is a bit shameless to use patriotism to make box office, but in the face of profits, is shamelessness a problem?

There are also benefits to the large-scale release of "American Sniper", one of the benefits is that it is not only the media and fans who see the movie, but also the general public, whose requirements and understanding of the film are often different from those of the small group of people who often watch movies.

Immediately after the early screening on Thursday night, the film was hotly debated on social networks, with everyone, right or wrong, expressing their opinions, and some people were inspired by patriotic feelings after watching it, and even wanted to kill terrorists......

Of course, there is no shortage of criticism.

Some of the Virgins that Dan Fellman hated, accused American Sniper of having bad intentions and stirring up religious hatred.

Even those descendants of the Middle East did not stand up to speak, and these white Americans with the feelings of universal saints couldn't wait to jump out one by one to point fingers, which is really annoying.

But it's not entirely bad.

As more people argue on the internet, the already controversial film takes over more of the media space.

The biggest direct effect of the controversy is to attract more people to the film to find out, and this phenomenon has also appeared in another film starring Matthew Horner, "Inception".

The result: "Inception" was a huge success, grossing $1 billion worldwide!

As a professional in the Hollywood film industry, Dan Felman knows very well that audience word-of-mouth has a great impact on a film's box office, and controversy does not mean that it is bad, but it will get a greater free PR effect than a film that no one cares about.

In addition, many people's evaluation of the film after watching it will directly affect their relatives, friends and family, as long as the discussion can be maintained, the North American box office of "American Sniper" in the next few weeks will definitely not fall off a cliff, but may continue to perform, which is conducive to the final excellent total box office.

Dan Felman thought of one more thing and said, "This film has exploded in both word-of-mouth and box office, and it fits the current social and political situation, and I think it can be applied for next year's Oscars." ”

Kevin Tsohara seemed thoughtful and did not respond immediately.

"This is a good opportunity. Dan Fellman thought Kevin T'Sohara had concerns, and immediately said, "The director of this film is Clint Eastwood, he is 82 years old, and it has been a full decade since he last won an Oscar!

No one can deny Clint Eastwood's past contributions, achievements, and influence on Hollywood films.

"Clint Eastwood is not a problem. Kevin Tsohara shook his head, "The real problem is Matthew. ”

He sighed, "Everyone knows that Matthew Horner is not interested in the Oscars, and besides, he is the producer of this film, we are only the distributors." ”

Dan Fellman touched the back of his head, "I ignored that. ”

Kevin Tsohara quickly made a decision, "Putting aside the Oscar application in advance, our main work at the moment is to continue to increase the publicity of "American Sniper" in order to get more box office. ”

The advance payment of publicity and distribution expenses is the first to be deducted after the box office of the film, with the current box office trend of "American Sniper", these are not problems at all, and then there is the box office, the higher the total box office of the film, the more Warner Bros. can undoubtedly get a distribution commission.

This kind of low-risk profit has always been the favorite of Hollywood's six major companies.

Working with Matthew Horner and his studio, the risks are simply negligible.

The data that keeps coming back is also confirming Kevin Tessohara's idea, and with the arrival of Sunday, the Saturday box office statistics of "American Sniper" in North American theaters are also out.

After the next day's public screening, the war biopic took another $45.2 million, and the North American box office broke the $100 million mark in just two days!

More importantly, the film has maintained an extremely stable box office trend.

If Thursday's early box office is excluded, Saturday's box office not only did not decline, but also increased slightly compared to Friday.

This is extremely rare for a film that hit the box office on the first day.

After two consecutive days of box office hits, starting on Sunday, the number of screens screened and the proportion of rehearsals for "American Sniper" increased again.

Everyone realized that this film would set a new record for a war film.